Subtitles section Play video Print subtitles thes tires are being tourney apart to get a few extra miles as footwear. The scraps get cut, reshaped and transformed into sandals like thes tire waste has become a big problem here in India, but one woman found a way to turn the pollutant into a fashion statement. It is eco friendly. It is environmentally friendly. It is up cycle product. She's hoping to repurpose some of the waste in her country and change how people think about consumption along the way. Growing stacks of discarded tires in the city of Pune sparked this 27 year old telecom engineer into action. Most off the tire scraps in the country are nothing but addition to landfills. These air non biodegradable because is air pollution as the less oil pollution. It is alarming condition for us. In 2018 almost two million tons of rubber waste were shipped abroad, the equivalent of 200 million tires. Britain, Italy and the United States are the biggest exporters, and India is the number one recipient. The rubber wire and fabric from the imported tires are usually melted down and turned into fuel in what are called paralysis plants. But Pooja had another idea. I enrolled myself in a competition held by startup India, and I won the award off Best Woman entrepreneur. So after that competition I started manufacturing the photo she began by working with a rag picker, someone who sells materials salvaged on the streets and from garbage. But here do quickly just perform your mother, Malcolm Matea margins for the top part of the shoe. Pooja picks out new cloth from a shop if she's making a design in bulk. But sometimes she gets scraps from this Taylor to dress your blouse. Next, a cobbler assembles all of the parts For Pooja. Breaking into the male dominated footwear industry has come with challenges. When initially I used to visit different windows or different manufacturers in local area, they advised me that Mom, you should bring someone with you as a bodyguard. At least you should bring your husband with you. It is not good that you are rooming around here like alone. But that hasn't stopped her from wanting to expand her business. Right now, we are targeting India ladies customer with age group of 15 to 16. But very soon we're launching our kids collection and mains collection her mission is to create something clean and usable from an object known to be dirty and toxic. Footwear manufacturing do not involve in a chemical reaction on tired, which causes air pollution. Air pollution from burning tires creates health risks that ranged from skin irritations, toe heart attacks and lung cancer, according to Indian public health experts. An audit in July found that over 40% of the 637 licensed tire melting plants in India we're not meeting environmental standards. Backlash from activists and residents has led India's environmental court to consider banning some plants. A ruling is expected in January, but Pooja says her hope for consumers is to become more conscious of the footprints they leave behind before buying anything. You should think about the meaning off the product.