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  • If you go to Forbes page and take a look at the top richest people in the world, you will

  • be shocked by the size of their wealth.

  • But none of their wealth could possibly come close to John Rockefeller's one.

  • His wealth was so significant that he was wealthier than Jeff Bezos, bill gates, Warren

  • Buffett, Mark Zuckerberg and Elon Musk combined.

  • John Rockefeller was the richest American to ever live with an estimated wealth of 400

  • billion dollars.

  • So, today we will take a look at how exactly he made that fortune.

  • But first, let's take a look at how he got into business in the first place.

  • He grew up in a large and controversial family, with a con man father and an extremely religious

  • mother, he was so desperate to take care of his mom that he got a job as a bookkeeper

  • at the age of 16.

  • This job played an essential role in his life.

  • In fact, it was so vital that he later ascribed all of his success to his first job, because

  • there he learned how business works, from negotiating to collecting debts.

  • And his goal was to make a hundred thousand dollars (2.63 million) and live a hundred

  • years.

  • By the age of 19, he already mastered the game and decided to start his own business

  • and began selling everything he possibly could from meat to grains and got a commission on

  • every deal.

  • Although that he was doing pretty good, his business only soared with the outbreak of

  • the civil war because the demand for food only increased.

  • But his ambitions were more significant than that, with the discovery of oil in 1859 (Titusville,

  • Pennsylvania.)

  • He realized the potential opportunity.

  • Of course, oil wasn't such a big deal then as it as today, since cars and planes weren't

  • yet invented, but it still could be used to produce kerosene which was widely used to

  • warm up homes and light up lumps.

  • While most people risked their lives to find where oil could be extracted, John had a deeper

  • understanding of the business.

  • He realized that oil by itself wasn't useful, it could only be used after its refined, so

  • he built his first refinery in 1963.

  • Since the industry was still at its initial phase, most refiners could only turn 60% of

  • the oil to kerosine while dumping the rest into rivers.

  • It was clearly a waste of resources for John, so he operated at a higher efficiency.

  • In fact, he was so eager to be ahead of the competition that he did everything possible

  • to lower the cost at every stage of the production.

  • And in less than 2 years, the business was worth over a million dollar, adjusted to inflation(

  • 72 500 at its time).

  • By 1970, there were too big for a partnership, so he incorporated it into Standard Oil of

  • Ohio.

  • With its massive size and tremendous resources, the company started growing at an incredible

  • speed.

  • He would buy the least efficient competing refineries, throw money into it to improve

  • their efficiency, use his power and network to get the highest possible discounts on oil

  • shipments and get rid of his competitors.

  • Those who refused to sell (competing refiners), John threatened to start a price war until

  • they would run of cash and go bankrupt and then he would buy their assets cheaply at

  • an auction.

  • That's how he took control of the entire industry (90%).

  • Rockefeller realized that pipelines can easily replace the railroads to transport oil, so

  • he began to built and acquire them.

  • The railroads saw that as a threat that standard oil will take over the transportation industry

  • as well.

  • At this point, Rockefeller was so big that there were many journalists, politicians and

  • other businessmen who attacked him to bring him down.

  • Even the Congress saw him as a threat.

  • Although that he broke down the company into 41 entities under the banner of Standard Oil

  • Trust.

  • It didn't save him, and by 1911, The US supreme justice department found Standard Oil guilty

  • in violation of antitrust actSherman Antitrust Act) and broke it down in 34 different companies.

  • While John still kept his share.

  • It might seem like it was a disaster for him, but it turned out to be immensely profitable.

  • Each of these companies individually were worth more which further increased Rockefella's

  • net worth to 400 billion dollars.

  • Over time these companies either worked together or simply merged such as Chevron or Exxon

  • Mobil who are still leading the industry today.

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  • Thanks for watching and I will catch you in the next one.

If you go to Forbes page and take a look at the top richest people in the world, you will

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