that a young entrepreneur should have

that are most important for them to have

to set themselves up for success?

- The number one skill in business

is the ability to sell.

Period!.

There's no relationship between being good at what you do,

and getting paid.

There's a huge relationship

between being good at what you do,

being able to sell and getting paid.

Some of the highest paid people in the world,

they're not the best at what they do.

They're the best at selling what they do.

As an entrepreneur, if I have a product

I need to sell

to the marketplace and why did you buy my product?

If I need a loan to go to the, I go to the bank,

I need to sell the banker

why they should loan me the money

to expand or to start my business?

If I have vendors, I need to sell my vendors,

why don't you give me better terms.

If I have employees, I need to sell my employees

why they should perform,

why they should follow me and follow my mission

and go with where I see the vision I wanna go.

Your selling every day, period.

That's our number one skill that we need.

And yet, most entrepreneurs

if you ask them so why should I buy your thing?

'Cause it's good.

And then they go on and they don't know anything about it.

Not that it's not their fault.

It's just they've never thought on how to

not just beginner entrepreneurs, by the way,

because I advise consult with so many entrepreneurs.

I don't care,

multimillion dollar 10, 20 million doesn't matter.

I say tell me what you got.

They can't articulate it.

They can't sell it.

That's a problem, right?

If you can't even sell what you do, then how do you,

how do you get your people to sell what you do?

It's impossible.

You should be the number one salesperson for your company.

Steve Jobs is a number one salesperson for Apple.

Period.

When he was remember the iPhone back then?

It is a product announcement, yes, revolutionary.

It's not a product announcement, it is a sales presentation.

He's selling the iPhone to the world for the first time.

Elon Musk,

discipled have you seen the Cybertruck, yeah.

Elon well although, how many have you seen the accidents?

Right?

Number one skill.

And then afterwards, of course, financial literacy,

being able to refine in financial statements, leadership,

negotiation, marketing, I could go on and on.

But number one skill is sales.

Does that make sense?

- [Crowd] Yeah.

- The problem is,

when I say the word sales what comes to mind?

Door to door, what comes to mind?

- [Audience] Stymie.

- Stymie What else?

- [ Audience] Snake oil.

- Yes, snake oil used car salesman.

So it is a number one skill that we need.

And yet the minute we think about sales, it's like,

is there like a such a dirty word.

I don't want to be a salesperson.

I don't wanna sell anything.

Well, sales equals income.

When I hear someone, an entrepreneur,

a startup entrepreneur, and they say,

I don't wanna sell anything, you're broke.

Guarantee, I don't wanna sell it, you're broke,

'cause that means you might as well say I don't like income.

It's no different if they say I don't like income.

Because here's my belief

and you don't have to buy my belief.

But I believe if you truly believe in what you do,

you're morally obligated to sell it.

It is your duty to sell it.

If I believe Vince,

you should drink eight glasses of water a day

for your well being and I sell water,

I need to convince you and sell you why

to drink that eight glasses of water a day.

Now, although you might say I don't have time.

I don't I don't drink it's too inconvenient.

I have to go to the bathroom too many times.

I need to overcome those objections and convince you,

you should drink eight glass of water day and

my company provides the best water.

The cleanest water and to make that sell.

You may not even know you need it yet.

But it's my job to educate you why you need it.

There's certainty and then

you drink eight glasses of water a day your health improves.

That's the difference so,

you can help anybody

if you don't sell them.

You can help them if you don't sell them.

So sales is not a dirty word.

It's actually to me one of the most

noble professions in the world.

That's why I train so many salespeople.

It's a beautiful profession.

Nothing happens until a sale is made.

You're here because someone sold you a ticket.

You could stay home and watch Netflix.

But someone saw you,

Hey, you should be at the gala.

I heard that maybe

there's an interesting person that's coming.

I don't know if he's any good, but

let's see what happens.

I got nothing to do, you know, Friday night anyway.

But someone sold you a ticket, so that's why you're here

It is very simple.