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  • Google the most beautiful cat in the world and the first and most frequent photo you'll see is of this white-haired, blue-eyed cat.

  • I'm Rebecca.

  • And I'm John.

  • And this is Coby.

  • This all started in 2015.

  • We had only been dating a few months and I really wanted a cat.

  • Started looking online and fell in love with the British Shorthair breed.

  • They're just so cute, almost cartoonish looking, they're so round and expressive.

  • And was sort of doing some research and found a Shorthair breeder in the area and immediately fell in love with a little cross-eyed, adorable Coby online.

  • He wasn't named Coby yet, at the time.

  • We drove up, it was in Delaware.

  • - One of his brothers actually caught my eye and I was like, "Oh look, have a look at this cat, he's cute," and Rebecca's like, "No." - No way.

  • Absolutely not.

  • I knew Coby was the one.

  • He came right over to us, actually fell asleep in my arms, which just my heart melted.

  • And I was like, "I need this cat."

  • We always thought that Coby was so cute when we first met him, as a kitten, but as he's gotten older, pretty early on, he started developing this, we call it guy-liner.

  • He has these very distinct outlines around his nose and his eyes, and it just gives him this intense, beautiful appearance.

  • His eyes themselves have this almost anime look to them.

  • He looks like a cartoon, I always joke.

  • He looks fake, he looks like a stuffed animal.

  • More importantly, maybe, to us from the start, was how great he is, loyal and sweet.

  • And in a lot of ways, doglike.

  • He sleeps in my arms every night.

  • He is just the biggest sweetheart.

  • There's also the sassy side.

  • He wears his emotions on his face.

  • He's very vain, loves to look at himself in the mirror.

  • We suspect that he might actually know how beautiful he is.

  • Yeah, the world revolves around Coby.

  • So when Rebecca started posting pictures of Coby, me in my head, I was like, "Rebecca, why are you doing that? You're just being another crazy pet owner who's posting pictures."

  • We all have that friend or two or ten.

  • And she told me, she was like, "No no, no no no. Just don't worry about this."

  • She's like, "Trust me, this is gonna be good. This isn't that."

  • And I was like, "Okay, it's not that."

  • - It was kinda that. - Yeah, at the time, I thought it was.

  • I think you maybe had some more foresight into things.

  • But never expected that it was going to take off like it did.

  • People started responding to his pictures the same way that I was when I first met him.

  • And I was like, "Okay, we're onto something here."

  • It's not just us thinking our cat is the cutest thing ever.

  • Other people are agreeing.

  • After I posted a few pictures of him, Cats of Instagram, 9gag, some of those bigger, featuring accounts started reposting and sharing pictures of Coby.

  • The next thing we know, he's on the front page of Reddit.

  • Then, we saw that he got this feature on Bored Panda, but all of a sudden, we started seeing all these headlines of, "Is this the most beautiful cat in the world," and this cat's eyes ...

  • "His eyeliner is better than mine."

  • Yeah, there were all these memes going up online.

  • We were seeing him across the Internet.

  • In "People."

  • He was in "People" magazine and I was like, "This is crazy."

  • The fan art started coming in, as well.

  • Photoshop edits of Coby.

  • There were nail designs, graffiti.

  • Tattoos that people had gotten.

  • Permanent tattoos on their body of Coby.

  • Makeup inspired by him to try to recreate his iconic eyeliner.

  • Incredible portraits and paintings, and anime-style cartoons, stuffed-doll versions.

  • Everything you can imagine.

  • People put a lot of time into these things, which, to us, was even more special.

  • This was always just a side hobby for us, but we started hearing from brands.

  • Purina, 9Lives, Petco.

  • Started with cat brands and then, other types of brands started reaching out.

  • Spotify with their pet playlist.

  • KVD Vegan Beauty 'cause of his inspiring eyeliner.

  • Seeing Coby on TV talking about blood donation, like a voiceover, was the coolest moment.

  • Not enough people are giving blood.

  • And giving save 12,000 lives a day.

  • And that was just such a [an] awesome way to use his account for good.

  • We've made more from Coby than we ever expected to make in our wildest dreams.

  • We're very unique and fortunate.

  • We just think it's important that he is always, you know, benefiting.

  • We definitely try to give him the best life possible and the best food, toys, and beds and ...

  • - Cat mansions. - Yeah, a tree.

  • You can imagine he is one spoiled cat.

  • Not force him to do anything he doesn't wanna do.

  • We really plan our shoots around him and his schedule and his moods.

  • He has it pretty good.

  • You know, obviously, making money and working with brands is a wonderful part, but the better part, to us, is the joy that he spreads and how he cheers people up.

  • As far as what's next for Coby, who knows?

  • If he's gonna be featured in a James Bond movie, we don't know, maybe.

  • We hope.

  • That would be pretty cool.

  • - Call us. - Yeah.

Google the most beautiful cat in the world and the first and most frequent photo you'll see is of this white-haired, blue-eyed cat.

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