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  • Generations are really about cultural change. By studying generations, we can get an idea of

  • how growing up now as a child or a teen

  • is different from it was for say the Gen Xers growing up in the 80s or the Boomers growing up in the 1960s.

  • Looking specifically at numbers we define Gen Z as those born between 1995 and 2012.

  • 1995 just happens to be the year the internet was commercialized so that also captures the generation of people who were born

  • after the internet existed who don't know a world without the Internet.

  • Compared to previous generations, they spend a lot more time communicating with their friends

  • electronically and

  • they also spend less time

  • hanging out with their friends in person. My generation were truly digital natives

  • We've really only known a world where our phones are smart

  • You know we turn to technology for a lot of things whether it be entertainment, research, education. It's truly

  • Just part of what we are

  • I'm not entirely convinced that iGen's skill with social media is going to be a complete positive

  • It's also linked to depression and anxiety

  • and

  • unhappiness

  • Especially for people who are spending too much time on social media who are comparing themselves to others too much

  • You know people always talk about taking digital detoxes and stepping away for a little bit

  • And I don't know if it's necessarily cutting out the phone for a month at a time

  • But understanding that it's okay to put down your phone for a couple hours

  • Don't have it at the dinner table, try not to be on your phone right before bed

  • There's just time and a place for everything and I think understanding that is really important

  • I think some of the parents can do to help with us anxiety the phones and information overload is really helping them sort of

  • Analyze and prioritize the information is what we find is something

  • That's definitely needed with this generation.

  • At the moment what many people think of when they think of iGen is

  • Teen or a young adult, you know looking at his or her phone

  • But I think they'll become known for other things as time goes on.

  • one of our traits that you know is very

  • Upfront with my generation is that we're very very realistic at a young age

  • We were thrown into a world that you could say wasn't the prettiest you know we grew up amongst a 2009 recession after

  • 9/11 and our parents didn't tell us we could necessarily be whatever we wanted they told us that it's a hard world out there

  • You're gonna have to work your butt off, and if you're not willing to there's plenty of others that will

  • gen z entering the workforce

  • it's gonna be a lot of change for Gen Z if I can log on and log in I'm at work so I think the

  • Physical office is really gonna be challenged another thing that we know about this generation

  • They're really gonna challenge is the pace at which things get done everyone talks about work/life balance

  • You know I got my work and my life and work's from 9:00 to 5:00, and then your life

  • And how do we balance the two?

  • What I love about Gen Z is

  • They just don't think it works

  • And it really hasn't work what they go for is work/life blend where work and life are seven days a week 24 hours a day

  • By spring of their senior year iGen teens are less likely compared to previous generations to have their drivers license

  • To work at a paid job to go out of dates to drink alcohol

  • And we've already seen this with Millennials and young adulthood taking longer to settle into careers to married to have children

  • And so on so the whole developmental trajectory is slowed down

  • Gen Z is by far the most diverse generation ever, and we're also the most interconnected

  • around the globe and part of the reason is

  • You know now with our generation when something happens the entire world finds out immediately through social media through hashtags were always

  • Connected to each other so we feel as though whether it happened in the same building or a thousand miles away it is

  • immediately affecting us because we hear about it and so there we feel obligated to help and be a part of the situation whether it's

  • Positive or negative. They are also the one that values equality the most whether we're talking about race or gender or

  • sexual orientation or transgender issues

  • They're really much more open

  • And focused on equality we really do not fear failure

  • So whether it be through political activation or entering a new workplace or trying new things

  • We're willing to try something and failed and this doesn't have a great impact on the other

  • generation for the rest of us who have been so cautious that's gonna really rub off to get us to step outside our box and

  • Maybe try some new things

  • you

Generations are really about cultural change. By studying generations, we can get an idea of

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