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  • [ Cheers and applause ] >>Salar Kamangar: Welcome, everybody, to our

  • first YouTube Presents event here in Mountain View. The idea behind YouTube Presents is

  • to bring live performances and interviews of top and emerging musicians. And we want

  • to do that for Googlers as well as for YouTube audiences.

  • We've had a few of these already in San Bruno, and we've had musicians like entertainers

  • Lenny Kravitz, Colbie Caillat, Good Charlotte, Natasha Bedingfield. And the next YouTube

  • Presents will also include live streams from music festivals.

  • So we're very excited to have a very special guest. Without delay, I want to introduce

  • to you our YouTube Trends manager, Kevin Allocca, who is actually going to do the moderation

  • and the Q&A. Kevin, please come on up. [ Applause ]

  • >>Kevin Allocca: Thanks. >>Salar Kamangar: So thank you for doing this.

  • >>Kevin Allocca: Yeah, no problem. >>Salar Kamangar: It's not like anybody's

  • watching or anything. So I think you'll probably be just fine.

  • >>Kevin Allocca: It's just me and her; right? >>Salar Kamangar: Thanks very much, and enjoy

  • the show. >>Kevin Allocca: Cool. Thanks.

  • [ Cheers and applause ] >>Kevin Allocca: So as Salar mentioned, I

  • am the YouTube Trends manager, which is where we track viral videos, like interesting cultural

  • phenomenon and everything else that's popular on YouTube. And, of course, there are very

  • few people who are as popular on YouTube as our guest today, Taylor Swift.

  • Taylor Swift is a multiplatinum Grammy-winning recording artist who had a lot of success

  • at a young age. CMA named her Entertainer of the Year, which is -- she's the youngest

  • person to have that honor and she's one of only a handful of women. Her videos on YouTube,

  • her music videos, have been seen over half a billion times. Billboard ranked her as one

  • of the best artists of the last decade. I don't need to say much more. But she's sold

  • millions of albums around the world, her songs have touched millions of people around the

  • world, and we couldn't be happier to have her here. So join me in welcoming Taylor Swift.

  • [ Cheers and applause ] >>Taylor Swift: Hi. That was nice.

  • >>Kevin Allocca: Welcome to the Googleplex. >>Taylor Swift: It's great to be here. This

  • is amazing. >>Kevin Allocca: We were talking before, you've

  • actually been here before; is that right? >>Taylor Swift: Yes. I came here, I think,

  • about five years ago, I was 16. And just about to release my first single Tim McGraw. And

  • so we were traveling up the West Coast in a rental car, in a TAURUS, and I was doing

  • my homework in the back seat, I was home schooled. That was when we made this trip to San Jose

  • and came to see you for the first time. It's wonderful to be back here and have so many

  • of you come out this time around. It's amazing. >>Kevin Allocca: We're a very forward-thinking

  • company, having you here when you were 16. I want to thank you for being here, first

  • of all, for all of us. This is really an honor and a treat. You're in the middle of your

  • tour, Speak Now. I know you have posted some videos to your channel, sort of outlining

  • your tour, and, specifically, your trip to Asia. And I want to show a clip from when

  • you were in Singapore. I know you were in Chinatown, but the Chinatown of Singapore?

  • Is that right? >>Taylor Swift: Yes. We started out the year

  • going on tour and started off in Asia. And then we were in Europe for two months. It

  • was, like, three months of major worldwide touring. So Singapore was the first place

  • that we went on the tour. >>Kevin Allocca: Cool. Let's roll that clip.

  • [ Video. ] >>> I'm at lunch with this really good friend

  • of mine, we were having a fantastic time -- >>> Everywhere, sort of fascinated by the

  • waving cats, because, you know, of course, as long as you keep fresh batteries in them,

  • they're always going to be saying hello to you, just always. Symbolize forever, waving

  • cats. What's better than a cat that's always like, hey? There's nothing better than that.

  • [ Video concludes. ] [ Laughter ]

  • >>Kevin Allocca: So this, of course, has all the makings of a viral video. There's a big

  • celebrity. It's a global thing. There's a cat in the video.

  • [ Laughter ] >>Taylor Swift: That will do it. I think you

  • just said it. That's the essential ingredient is a cat.

  • >>Kevin Allocca: Now your YouTube channel is very popular. I know you have over a half

  • a million subscribers that get your blogs when you post them, which is really cool.

  • I wanted to ask you off the bat, how important is your channel and social media in general

  • as a tool for expression but also connecting with your audience.

  • >>Taylor Swift: I think we've all seen the effect of social media and how that can affect

  • people. For me, I grew up when that was just about to set fire to the world. You know,

  • I was, I think, in seventh and eighth grade when everybody started having a profile online

  • and everybody was -- you know, it was all about who's your friend and who's commenting

  • on whose page. And then it became the YouTube generation, where everybody's looking at videos,

  • everybody's making video blogs and, you know, makeup tutorials or this or that or back to

  • school outfit shopping, you know. Everybody is kind of catching on to communicating by

  • making videos and learning how to edit them. And it's -- I think it's fantastic, because

  • it's just a new skill set for this new generation. >>Kevin Allocca: And I would be remiss if

  • it were a YouTube interview and I didn't ask you if you had any favorite -- I know you're

  • busy -- but any favorite YouTube videos or channels that you like to watch?

  • >>Taylor Swift: Yes. I have watched this one three times this week because it makes me

  • so happy. And it's got these, like, five or six lion cubs. And there's the lion trainer.

  • And you're like, oh, the lion cubs are cute. And they're walking around. And then they

  • jump up on the lion trainer and start hugging him. And then they're, like, making all these

  • little lion sounds that you don't -- you didn't know what the sounds are that lion cubs make,

  • but it's amazing. It's just like RRRR. They're like hugging him, and he's, like, oh, go for

  • my hair. You keep going for my hair. And then he's like, oh, yeah, telling me stories.

  • >>Kevin Allocca: Where was this zoo? >>Taylor Swift: It's amazing. It's --

  • [ Laughter ] >>Taylor Swift: 'Cause he's like Scottish

  • and they're, like, hugging him and they love him so much. And -- I don't know. It's -- you

  • -- just watch it. >>Kevin Allocca: I guess everybody is going

  • to run -- it's going to be popular now. [ Laughter ]

  • >>Kevin Allocca: Well, this isn't just our interview. This is also your fans' interview.

  • And you have some very rabid fans, the Swifties I believe is how they call themselves.

  • >>Taylor Swift: I know. It's so cute. They came up with that.

  • >>Kevin Allocca: They're very serious, by the way. They don't mess around.

  • They submitted 30,000 questions to this interview. [ Laughter ]

  • >>Kevin Allocca: And over -- >>Taylor Swift: That's so many questions.

  • They're so curious. [ Laughter ]

  • >>Kevin Allocca: Yeah. We only can do a few of them. And we also have some from Google.

  • But the biggest topic by far was songwriting, because I think that a lot of your fans have

  • a big connection to the stories you that tell in your songs. It's start with this topic.

  • This one comes from pandabearlover13. I mean, a lot of the user names are not meant to be

  • read outloud. This is from Florida. Which comes first for you as a songwriter,

  • the music or the lyrics? >>Taylor Swift: I think for me, it more comes

  • as a general idea. And my favorite thing about songwriting is that it's so spontaneous and

  • unpredictable what's going to hit me first, whether it's going to be a general thought.

  • Like, for example, you know, I'll be going through something. When I wrote the song "love

  • story," that's a song I wrote sitting on my bedroom floor because I liked a guy and my

  • parents didn't want me to date him. So I got this idea in my head, it just popped into

  • my head, you were Romeo, you were throwing pebbles, and my daddy said stay away from

  • Juliet. I didn't know where that was going to fit, but I started there and built out

  • from there. And it's crazy how the fastest songs that

  • I write end up being my favorites, the ones that just happen (snapping fingers) in just

  • a surge of idea, a surge of inspiration. It's usually something I'm going through at the

  • time. It's very hard for me to come up with just some random metaphor for a situation

  • if I'm not going through it or haven't recently just gone through it.

  • But, you know, I think when I was growing up, my mom was always -- my mom talks in metaphor

  • a lot. And so I think I grew up just understanding metaphor and just kind of loving that, how

  • you could take something you're going through and speak about it in a different way that

  • applies how you're feeling to something completely different but connects it.

  • So I think for me, it starts as an idea and a feeling and an emotion.

  • >>Kevin Allocca: Yeah. We had a lot of questions about the process, from budding song writers

  • who submitted questions that are big fans of yours, from Buffalo and a bunch of different

  • places. And -- I mean, you know, we were wondering,

  • is there one favorite part of the songwriting process that you have? I mean, is it when

  • you get that idea? Or when you're sitting on the floor in the bedroom or --

  • >>Taylor Swift: Yes. >>Kevin Allocca: -- in the studio?

  • >>Taylor Swift: There are several moments in a song -- and I won't finish a song if

  • I don't have these moments -- where you go, "ooh, ooh, ooh," like, after you write a line.

  • It's always that same feeling of, like, oh, that's exactly what I meant. You know, if

  • you're in a cowriting session, I'm always the one who will, like, be, like, sitting

  • there for a second, and then I'll say a line, and if it's that moment where you're just,

  • like, that's the one. That's the line, I have to have about four or five of those lines

  • in a song for me to put it on a record. >>Kevin Allocca: Yeah.

  • >>Taylor Swift: Like, lines where I'm just like, "Yes!"

  • That's my favorite part, is, then, when the song goes into its phase of being recorded

  • and then being put on an album and when you're playing it for people for the first time,

  • when it comes across those lines that you really feel are like, I don't know, like zingers

  • or, like, say it really well. I love watching people's reactions if they

  • -- if it comes across, like, if they get those lines. I'm like, "Yes. I knew it."

  • >>Kevin Allocca: We'll get back to the cowriting thing in a second. There were some questions

  • about that as well. Here's another question, from musicmaniac77

  • in Los Angeles. You've said you're already writing for the

  • next record. Can you tell us anything about it?

  • >>Taylor Swift: Well, yeah. For me, I never really switch the writing switch off. It's

  • always on. Because I kind of have always felt, like, to make an album that I am proud enough

  • of to give to my fans and say, "Here," you know, "allow this into your life," it has

  • to be, like -- it has to be two to two and a half years of writing. And that way, you

  • know you have your best stuff, because I'm so tough on myself. I drive myself insane

  • writing records and albums, because it's, like, I'll write, like, 40 to 50 songs, and

  • then 13 or 14 make it. That's a lot of paring it down and making sure you're getting to

  • the best stuff. So for me, it takes a while. And I've been

  • writing ever since I stopped writing the last album. And there's been a lot that's happened.

  • And I never really talk about my personal life, but I write about it. So that's basically

  • what the album is about, as always. [ Laughter ]

  • >>Kevin Allocca: Yeah. The unreleased thing was something that came

  • up a lot. And one of the top-voted questions was about, you know, would you ever make a

  • CD of your unreleased songs. This is from tayswiftfearless in Missouri.

  • But, I mean, what happens to those songs that don't make it to the album? And would you

  • ever release some of those songs that you wrote especially when you were younger, like

  • 14, 15? >>Taylor Swift: Well, I'm obsessed with the

  • latest song that I've written. I'm very guilty of that. Because my favorite thing is always

  • the newest thing I have written. But lately, I've become a little more self-aware, because

  • I had this song that I wrote when I was 16. It's called "Sparks Fly." And I played it

  • in a few shows, these little bar shows, when, you know -- when I was playing to crowds of,

  • like, 40 and 50 people and being psyched about that many people showing up. And I played

  • it a few times, and it got on the Internet. And when I was putting together the Speak

  • Now album, the fans just kept saying over and over again, "Sparks Fly, we want this

  • to be on the record." And so I went back and I revisited it, and

  • I kind of rewrote some things and updated it. And when we put it out as a single, it's

  • been one of the fastest-rising songs we've had on the record. So it kind of taught me

  • a lesson about the old stuff maybe possibly being good enough to put on new projects.

  • >>Kevin Allocca: I'm sure there are a lot of people who would love to hear some of that

  • stuff. Let's move on to some of the released songs.

  • This is a question from cookie13cupcake. [ Laughter ]

  • >>Kevin Allocca: This is in the United Kingdom. This is going to be a long one.

  • All right. So out of all of your released songs, which song took the longest to write?

  • >>Taylor Swift: I think that the song Sparks Fly, the fact that it technically was started

  • when I was 16 and ended up on an album in sort of a different form in 2010, that took

  • a while for it to turn into what it was going to be.

  • So I'd say that was probably the longest developing song that I've ever put out, because most

  • of them -- and especially having written this entire new record without any cowriters -- it

  • all happened really fast, because I'm very impatient. Like, if I don't have a song finished,

  • I'll obsess over it. I won't sleep that night. And I'll just edit constantly to the point

  • where I can't focus on a conversation. Everyone around me is annoyed, because they're like,

  • "Clearly, you're working on something. Just finish it."

  • So that one was a long time to kind of get where it needed to be.

  • >>Kevin Allocca: Cool. So let's talk about that cowriter thing for

  • a second. As you mentioned, this album was all you as far as for Speak Now. But you do

  • often work with cowriters. And how do you decide if you're going to write a song with

  • a cowriter or whether you're going to tackle it yourself?

  • >>Taylor Swift: Well, there are a bunch of different circumstances that could bring about

  • a cowrite. If I'm writing for somebody else's project, that's always exciting for me. Like,

  • I love to put myself in somebody else's shoes and, you know, think about their style of

  • music, incorporating their story line, what they're feeling. It's really fun for me to

  • do that. So I love, you know, writing for other people.

  • And then, you know, if I'm working on an idea but there's, like, a stopping point where

  • I can't really figure out, like, where this chorus is going or if my hunch is right about

  • the hook or things like that, if there's a definite stopping point, I'll bring it to

  • a writer that I trust or a writer that I admire and just ask them what they think. A lot of

  • times, cowriting, you know, I write really well with people who don't even play instruments

  • or sing. Because, you know, a lot of times, my best cowriters are just really great at

  • giving advice. Like, do you think this chorus is too long? "Yes."

  • Like, "Thank you." [ Laughter ]

  • >>Kevin Allocca: Is there anybody you're working with right now that you can talk about?

  • >>Taylor Swift: Yes. You know, for me, since I write so much and

  • I don't know what's going to end up on the record, it's -- I never want to say, well,

  • you know, wrote with this person, and -- because then what if it doesn't make it on the record?

  • >>Kevin Allocca: Of course. >>Taylor Swift: And then writing for some

  • other people's projects, in which case I feel weird talking about it because it's, like,

  • their project. So I -- So yes, but -- >>Kevin Allocca: Okay.

  • >>Taylor Swift: Yeah. [ Laughter ]

  • >>Kevin Allocca: This was a popular -- a lot of votes for this question. This is from quadraticfomulaabc

  • in Michigan. Appropriate for the Google.

  • >>Taylor Swift: Wow. >>Kevin Allocca: Do you sing your own songs

  • in the shower? [ Laughter ]

  • >>Taylor Swift: Yeah. [ Laughter ]

  • >>Kevin Allocca: Awesome. That's great. [ Laughter ]

  • [ Applause ] >>Kevin Allocca: Do you have, like, any sort

  • of favorite place for writing songs? >>Taylor Swift: No, actually. I kind of have

  • become -- you have to adapt yourself to a million different places to write when you're

  • always on the road, because I just -- I don't have the luxury of saying, "Well, I have to

  • be in this certain room at this certain part of town and it has to be, you know, all one

  • color tone and there has to be Smart Water in there."

  • [ Laughter ] >>Taylor Swift: You know? It's just like you're

  • never, ever anywhere for more than two and a half seconds.

  • So I've written songs in airport bathrooms, on paper towels. I've written --

  • >>Kevin Allocca: What song was on a bathroom towel at one point?

  • [ Laughter ] >>Taylor Swift: Oh, it hasn't come out yet.

  • >>Kevin Allocca: Oh. >>Taylor Swift: You know, in the bus bunk,

  • you'll wake up in the middle of the night and have this idea. So you write it, and you're

  • up at 4:00 a.m. Or, you know, I get awakened by song ideas all the time. And it's just

  • -- it's like I wake up and I'm just like, "Oh, great." Because I know I won't remember

  • it in the morning. So you have to record it. And then it's this whole thing where you check

  • your phone and it's, like, mumbling, and you don't understand -- you thought it was great

  • at the time. [ Laughter ]

  • >>Kevin Allocca: Yeah. Actually, one of our Googler questions was about you recording

  • songs into your cell phone. Is that something that you do regularly?

  • >>Taylor Swift: Yeah. The ideas always end up in my phone, because it has a great recording

  • thing in there. And, you know, for me, it's, like, you just write whenever and wherever

  • you can. And that's been really fun for me, because sometimes I'll walk into a hotel room

  • and I'll be like, "I've been here. I wrote Back to December here." Like, it's fun, because

  • you have these memories of writing songs all over the world.

  • >>Kevin Allocca: Yeah. Cool. So I know a lot of your songs are very personal

  • songs, and a lot of your fans are very interested in that stuff. But this one came from MicaylaK

  • in south Florida. Has any guy asked you not to write a song

  • about him before you went on a date? [ Laughter ]

  • >>Taylor Swift: Not at that point in the relationship. [ Laughter ]

  • >>Taylor Swift: Because at that point, they're thinking that, you know, I would never have

  • any reason to write a song about them. And then it's when, you know --

  • [ Laughter ] >>Taylor Swift: When they start to, you know,

  • treat me in a way that wouldn't reflect well on them in a song, if I were to be honest

  • about it, I've had a guy be, like, "You're not going to write about this, are you?"

  • [ Laughter ] >>Taylor Swift: I'm like, "Yeah, I am."

  • [ Laughter ] >>Kevin Allocca: I think that's interesting.

  • That's a point in a relationship that you would have to have is, this is the part where

  • I tell her not to write a song about me, you know.

  • >>Taylor Swift: And you'd think that they would decide that before asking me on the

  • date or before we become a couple or before all this stuff happens. But it only occurs

  • to -- it only -- well, him, it only occurred to him when --

  • [ Laughter ] >>Taylor Swift: -- when he -- it occurred

  • to him that it wouldn't be a good song. >>Kevin Allocca: Do you always write about,

  • you know, people that you know? >>Taylor Swift: Yeah. Because I feel like

  • in a song I love it when a song is a story, and the story develops. And my favorite stories

  • have really beautiful characters. And I feel like you can most accurately describe a character

  • if you know them. One of my favorite songs that I've ever put out is called "15." It's

  • about my freshman year of high school. And it kind of chronicles my best friend Abigail

  • and me and the way that we went through our freshman year of high school and the lessons

  • that we learned. And that's kind of how I like to tell a story,

  • is from the point of view of really knowing what you're talking about and knowing where

  • you're coming from because you were there. >>Kevin Allocca: Yeah.

  • So let's actually go to another video -- our first video question. And this one comes from

  • Cleveland, Ohio. Let's roll it. >>Video: Hey, Taylor, I have a question for

  • you. I know a lot of us can relate really strongly to your songs and your lyrics. Considering

  • I have gotten choked up a couple of times just listening to your songs, I wonder if

  • you ever get choked up on stage or what you're thinking about when you're on stage.

  • >>Taylor Swift: She's pretty. I'm really in it when I'm on stage. And I

  • go through a roller coaster of emotions when I'm performing my show, because these are

  • all songs about people who have been in my life, who a lot of them -- some of them aren't

  • in my life anymore, and, you know, sometimes that will hit you in just the right way. And

  • when an emotion hits you strongly, it doesn't matter if you're in front of 20,000 people,

  • it hits you. And, you know, for me, I'm in those songs, fully feeling all of it, until

  • I hear the crowd start screaming at the end of the song, at which point, I'm just like

  • -- like, can't stop smiling, because my favorite sound in the world is the sound of thousands

  • of people screaming all at once. It's a really amazing sound. And so I'm completely feeling

  • all the sadness and frustration and anger and hurt, and then the crowd starts screaming,

  • and then everything is right in the world. >>Kevin Allocca: Wow. We'll talk about the

  • tour and some of that stuff in a second. I want to ask one more Googler question about

  • songwriting. And that was, has that process that you sort of talked about earlier, has

  • that changed over the years? 'Cause, you know, you've grown up a lot and everybody has sort

  • of heard you grow up. >>Taylor Swift: Yeah, I think it really has.

  • I think that you can only hope that as a writer you start trying different things and you

  • try different chords or different structures of songs, different beats that you've never

  • really explored that path before. You know, and I think having always been a

  • writer first, I'm obsessed with the syncopation of the way that words sound when they're set

  • a certain way. And once I've kind of done something once, I always want to go to a different

  • direction and never repeat myself. So as a writer, I think that I've always hoped

  • that my music would constantly be changing, because you never want to make the same album

  • twice, the same song twice. And, you know, my greatest hope has been that as I grow,

  • my fans will grow up with me, and as I change and my life changes, my music will change

  • as well. So wish me luck there. >>Kevin Allocca: Let's talk about your fans

  • a little bit more. This is a question from Canada, from YouTube.

  • What was the funniest thing a fan has ever done to get your attention?

  • >>Taylor Swift: Well, there's a lot of that lately, because we have this thing called

  • the Tea Party Room, and, you know, I have, like, four or five meet and greets before

  • the show. But after the show, there's a meet and greet for surprise people who did not

  • know that they were going to get a meet and greet, because they were picked for the Tea

  • Party Room, which means that they were, like, going crazy, dancing the whole time, dressed

  • in some absurd, crazy costume from one of my music videos or just knew every single

  • word and were just screaming the whole time. Like, people get picked for different reasons.

  • But it's been crazy lately because a lot of people have been going for the costume route.

  • >>Kevin Allocca: Really? >>Taylor Swift: So we'll look out, and, like,

  • my guitar player will lean over to me and say, "That girl is dressed like a chicken."

  • And, like, I'm trying to find the meaning. I don't know why. But, you know, we'll look

  • out. And there's, like, a Santa Claus. [ Laughter ]

  • >>Kevin Allocca: And these are just -- >>Taylor Swift: Or, like, people who like

  • duct-taped their entire body in neon duct tape. Or people who have just made giant cupcakes

  • around themselves, and they're, like -- they're this big. Or people who have likelihood dressed

  • up from the mean video or something like that. But then there's just these ones where, like,

  • the girl is dressed as this -- there's like a clown and a starfish. And we're, like, "I

  • don't know why, but I love it." [ Laughter ]

  • >>Taylor Swift: Like, and so there's been a lot of costume stuff going on lately on

  • the tour. So if you look around you and see someone dressed up as a giant cow and you

  • don't know why, we don't know why, either. But it's welcome.

  • [ Laughter ] >>Kevin Allocca: Now, this is iloveswift1

  • from Toronto. Another Canada question. Has a fan ever made you cry?

  • >>Taylor Swift: Yeah. You know, for me, like, it's never going to be okay, no matter how

  • many times I see little kids with cancer. Like, there's -- at no point do you ever become

  • accustomed to it. At no point do you ever just brush it off and say, oh, well, there's

  • another kid who's dying. And over the years, I've toured in these places, and you see,

  • like, a little girl who will come through, and she's, like, so full of life, but she's

  • lost her hair. And then you come through a year later, and you're like, "Hey, Lexie,

  • how are you doing?" She's, like, "I'm doing good." And then her parents update you.

  • And then you come by, like, a year and a half later, and she's not there. So it's....

  • >>Kevin Allocca: Yeah. >>Taylor Swift: Yeah.

  • >>Kevin Allocca: You have all of these fans all over the world of all different ages and

  • types. And when you were young, did you think there would be any other career paths that

  • you would take that you might not have ended up in this way?

  • >>Taylor Swift: Ever since I was a little kid, ever since I was, like, eight years old,

  • my dad has been telling me to save my money or invest in utilities.

  • [ Laughter ] >>Kevin Allocca: What?

  • >>Taylor Swift: And -- 'cause my dad is a stock broker. And he lives and breathes it.

  • He's like -- my dad is so passionate about what he does in the way that I'm passionate

  • about music, this guy lives for being a stockbroker. [ Laughter ]

  • >>Taylor Swift: That is his thing, like. And anybody who talks to him, like, he'll talk

  • about me for the first five minutes, and then it's, like, "Say, what are you investing in?"

  • It's just like he loves it. And so I thought -- I didn't know what a stockbroker was when

  • I was eight, but I would just tell everybody that's what I was going to be, like, you know,

  • it would be, like -- you know, first day of school, and they're like, "So what do you

  • guys want to be when you grow up?" And everybody is, "I want to be an astronaut" or "I want

  • to be a ballerina." And I'm, like, "I want to be a financial advisor."

  • [ Laughter ] >>Taylor Swift: I don't know. I love my dad

  • so much, because he's so gung-ho for his job, and I just saw how happy it made him, and

  • I just thought, I can broke stocks. [ Laughter ]

  • >>Kevin Allocca: Taylor Swift, commodities trader.

  • All right, let's talk about music videos for a second. There's a lot of questions about

  • your music videos. As I mentioned before, the music videos that you have on YouTube

  • have been seen over half a billion times. Was there -- what was your favorite music

  • video to make and why? That's from sophiekerrie in London.

  • >>Taylor Swift: My favorite music video to make. I loved making the video from Mine,

  • because it dealt with this whole story line, and it's got flashbacks and flash forwards.

  • And there were also a bunch of little kids on the set. And they're so fun. They make

  • it so much fun, because there's a lot of sitting around and waiting on sets, and we were in

  • Maine, so we're sitting around and waiting on a beach. All of a sudden, you're just playing

  • with ten kids. And they're, like, wrestling with each other and throwing sand and, like,

  • playing catch. And it just makes the whole thing much more fun.

  • So I think that was my favorite one to make. >>Kevin Allocca: Were there any cool locations

  • or anything for any of those videos? >>Taylor Swift: We went to Kennebunkport,

  • Maine, which was this little town that I've always dreamed of going to. It was amazing.

  • It's a little coastal town. It was really awesome. I loved it.

  • >>Kevin Allocca: Let's talk about the tour for a second. You're in the middle of the

  • Speak Now tour. Very famously, you've had some really cool surprise duets. And you do

  • covers of classic songs pretty much every night. How do you choose what covers you'll

  • do in any particular concert? >>Taylor Swift: Well, I go online and just

  • kind of Google what people -- what famous musicians are from a certain area, and I just

  • pick my favorites, because, you know, I've -- I've loved so many different kinds of music,

  • and I've never really been genre-specific as far as what I listen to. There's always,

  • like, a favorite song of mine from a certain area. And, you know, it's really fun to do,

  • like, a few every night, like, you know, in California, I do, like, God Only Knows by

  • The Beach Boys, and then Sweet Escape by Gwen Stefani. It's just been really, really fun,

  • because it's just me and my guitar during the acoustic set. It's just me and my instrument.

  • It's a spontaneous part of the show. >>Kevin Allocca: Have you done any particularly

  • unusual ones? >>Taylor Swift: Yeah. You know, it's kind

  • of unusual when I rap. [ Laughter ]

  • >>Taylor Swift: You know. People don't really, like -- I guess people don't see that coming.

  • But I love "lose yourself," so we were in an area, I think Michigan, and I just started

  • -- like, I started playing acoustically, Lose Yourself. And I just started off, like, "Yo."

  • And everybody's just, like, "What is happening? This is really weird." But I just -- I love

  • a great song. I don't care what genre it's in. I don't care if it's completely opposite

  • from what people think is, you know, country music. And I just love a great song.

  • >>Kevin Allocca: Yeah. One of the Googler questions that we got was

  • about which song of yours is the most fun for you to perform.

  • >>Taylor Swift: I really like Better than Revenge.

  • It's a song off of the album Speak Now. And it's about a girl who stole my boyfriends.

  • [ Laughter ] >>Taylor Swift: And I got mad. And I wrote

  • a song about it. And we do this, like, just -- it's just furious

  • and angry and fun and, like, we have this gigantic bridge that be drops down from the

  • ceiling, and me and my two backup singers are on the bridge, just, like, throwing our

  • hair around and head-banging. And so that's a really fun one to do.

  • And for me, they're all really -- I think Dear John has a fun payoff. If you go see

  • the show, I really love singing that, because in the end, it's got this, you know, pyro-filled

  • payoff in the end. >>Kevin Allocca: Would you say those are two

  • of the songs that get the crowd going the most? Or are there other ones?

  • >>Taylor Swift: I'd say -- you know, you ought to come to a show, because the crowds are

  • really kind of steadily ear-piercingly loud throughout the whole show. They're amazing.

  • Like, it's really hard to gauge, like, which is the moment that -- that they're the loudest,

  • because they're just really, really loud. [ Laughter ]

  • >>Taylor Swift: All the time. >>Kevin Allocca: Here's a funny question.

  • This is from alylaw42 in Dunlap, Tennessee. You seem like the kind of person that would

  • name their guitars. Do you name your guitars? And what are their names?

  • >>Taylor Swift: I do seem like that kind of person. But I haven't done it yet. I kind

  • of think back on the situations when I got them. Like, when -- when I fell in love with

  • that particular guitar, like, there's one of my guitars, it's an acoustic, and it's

  • blue, and it's got KOI fish swimming up the neck in, like, inlays. It's just beautiful.

  • It was -- Bob Taylor sent it to me for my 18th birthday. I remember the first time I

  • opened up this guitar case. And I'm just like, "There's fish on the guitar." It's, like,

  • this gorgeous guitar. And so that's what I remember about that.

  • And then there's this sparkly guitar that I play that has hundreds of tiny little crystals

  • on it. And it looks like we had it especially made. But, really, we just glued them on.

  • [ Laughter ] >>Kevin Allocca: Oh, really?

  • >>Taylor Swift: Yeah. And sometimes little ones fall -- they fall

  • off. So we'll have to super glue more on with tweezers. That's always what cracked me up

  • about that. It's like, everyone is, "Where did you have your guitar specially made?"

  • I'm like, "Super glue." >>Kevin Allocca: How many guitars do you use

  • in a show? How many of those do you go through? >>Taylor Swift: Okay. That was a weird sound

  • that I just made. That was weird. Sorry. The first one is electric. The second one

  • is acoustic koa. Then there's the 12-string. Then there's the blue koi fish one. There's,

  • like, four or five. >>Kevin Allocca: Yeah, wow.

  • >>Taylor Swift: And then a ukulele and a ganjo and a piano.

  • >>Kevin Allocca: Obviously, you're on tour a lot, and you -- that's where you spend a

  • lot of your time. But there were a lot of questions about you what do when you're not

  • performing and you're in between gigs besides writing songs like you do. So I guess the

  • first question, are there any movies that you like to watch while you're on tour?

  • >>Taylor Swift: I watch a lot of TV. Like, a lot of TV. And my favorites are, like, the

  • crime shows, where it starts out and, you know, you can't miss the first scene or else

  • you miss, like, the discovery of this crime scene. And then, you know, the -- the, like,

  • twists and turns of it all. I love CSI, Law and Order SVU, Without a Trace,

  • NCIS, Lockup Raw. [ Laughter ]

  • >>Kevin Allocca: Wow. >>Taylor Swift: I just am really afraid of

  • getting in trouble. You have no idea. [ Laughter ]

  • >>Kevin Allocca: All right. That's who watches Lockup, is Taylor Swift, actually.

  • >>Taylor Swift: Yeah. >>Kevin Allocca: That's awesome.

  • But also one of the questions that we got was about what books that you read in your

  • free time. >>Taylor Swift: Oh, mostly history. I'm obsessed

  • with other time periods. And, like, I just -- I'm always looking up museums or, like,

  • the historical society or, like, historical landmarks that we can go to in a particular

  • city where we are. And recently, I've been reading a lot of books

  • on, like, John Adams and Abraham Lincoln. And I read this, like, 750-page book called

  • The Kennedy Women, and it dates back to, like, the lineage of the first Kennedy woman who

  • came across from Ireland on the boat in, like, the 1860s. It's just this crazy interesting

  • read. So that's what I've been reading lately. I'm sort of obsessed with history.

  • >>Kevin Allocca: Let's talk about books for a second. One of the other questions that

  • we got, actually, from one of the future Googlers in the audience was about how you wrote a

  • novel when you were 11 years old. >>Taylor Swift: I was 14.

  • >>Kevin Allocca: 14? >>Taylor Swift: No, wait.

  • >>Kevin Allocca: You were younger? >>Taylor Swift: I was, like, 13, I think.

  • >>Kevin Allocca: 13? >>Taylor Swift: Yeah. But I did. I was -- I

  • was -- I have a lot of different epiphanies. I always have different ideas as to, ooh,

  • this would be a good idea. And one summer, I was at the shore. We used to spend our summers

  • in Stone Harbor, New Jersey. And all my friends were back in Pennsylvania. And so I had nothing

  • to do, and so I had this epiphany: I'm going to be a novelist and I'm going to write novels

  • and that's going to be my career path. And so I would write different chapters of this

  • book and send them back to my friends. And I'd write them into the book under different

  • names, but totally describe their personalities and -- it was a really fun way to spend the

  • summer. My parents were so frustrated, because I would never go outside. I'd just be, like,

  • locked in this little study with my computer. But you've always been a writer first. It's

  • my favorite thing, is how you can convey a thought or a story or completely describe

  • a character or a situation through words, and the right combination of words, and the

  • whole process of editing and re-editing and rethinking and imagining and you get these

  • little mini just epiphany ideas that come to you.

  • And I think that that's what I loved about writing the novel. And that's what I love

  • about poetry. And that's what I love about songwriting.

  • >>Kevin Allocca: Yeah. And while we're on this topic of things you do while you're on

  • tour and stuff, we had a lot of questions about what it is that you like to do when

  • you're on tour and you're not performing. Is there any other things that you like to

  • spend your time doing? >>Taylor Swift: What I love to do. Yeah, I

  • watch a lot of TV. [ Laughter ]

  • >>Kevin Allocca: Mm-hmm. Right. Crime shows. >>Taylor Swift: Yeah, crime shows. That's

  • pretty much the hobby list. [ Laughter ]

  • >>Kevin Allocca: So have another question from a Googler here. And this is -- it says

  • as a father of a teenaged daughter, it's great to see that solid songwriting and hard work

  • can get recognized. Do you have any advice for young aspiring musicians?

  • >>Taylor Swift: Absolutely. I think that you have to love it more than anything else. And

  • you have to love it for so many more reasons other than your idea of what the end result

  • could be. Like, you don't make an album so that you can get a platinum record to hang

  • on your wall. >>Kevin Allocca: Right.

  • >>Taylor Swift: And you don't go on tour so that you can hang the sold-out plaques up

  • in, you know, your bedroom. It's, like, it's so many little stepping-stones, and so many

  • people have this idea that it's like, you get discovered and then you get the record

  • deal, and then you record the song, and then the song goes number one and -- and it's like,

  • it's never like that. Like, very rarely is it, like, one thing leads to another which

  • leads to another, end result. It's so many dead-ends and switching directions and going

  • back and replanning and rethinking, and so many interviews and strategy meetings and

  • management meetings and PR meetings, and so many things that are so outside of music,

  • that you have to love music so much that just your hour and a half to two hours of stage

  • every night is worth everything else that you're going to go through.

  • And also, I would say play your own instrument, because it's easier than dragging around,

  • like, a karaoke machine. [ Laughter ]

  • >>Taylor Swift: You know? Like, when you're starting out, you have to provide your own

  • background music. And it's just so much easier to play your own instrument.

  • >>Kevin Allocca: Okay. Cool. All right. So we have one last question. This

  • is a video question, another video question. And it comes from Chicago, Illinois. It's

  • a little bit different than some of the questions we've been talking about. Let's roll that.

  • >>> Hey, Taylor. It's Nick. I have a question for you. What does being beautiful mean to

  • you? I mean, define your definition of beauty, what beauty means in your eyes and why.

  • >>Taylor Swift: I love him. I think for me, beauty is sincerity. I think

  • that there are so many different ways that someone can be beautiful. You know, someone

  • so funny that it makes them beautiful no matter how they look, because they're sincere in

  • it. Or somebody's, like, really emotional and moody and thoughtful and stoic, but that

  • makes them beautiful because that's sincerely who they are. Or you look out into the crowd

  • you and see someone so happy that they're smiling from ear to ear, and that sincerity

  • comes through. I think that's what makes somebody beautiful. And I've never felt like there's

  • just one way to be beautiful, you know, tall or short, straight hair or curly or whatever,

  • some people have their definitions of their "types." For me, I think that when I meet

  • someone and there's that magical think about them that makes them unforgettable, it's that

  • they're sincere and honest in whoever they are, be that funny, happy, sad, you know,

  • going through a rough time, sarcastic. I think that these personality traits that come through

  • when somebody is really sincere is what makes them beautiful.

  • >>Kevin Allocca: Cool. I think that's a great note to end this on.

  • Since this is a YouTube interview, there's sort of a tradition that we have that -- where

  • are they? Oh, there they are. So you -- it's honorary for me to give you

  • a pair of the YouTube tube socks. [ Laughter ]

  • >>Taylor Swift: Thank you. [ Applause ]

  • >>Kevin Allocca: And I'm sure -- >>Taylor Swift: I can wear these with sandals

  • and -- >>Kevin Allocca: You're going to be --

  • >>Taylor Swift: Those are going to look so great.

  • >>Kevin Allocca: They'll be really great for you on tour.

  • We actually -- we handed out some tube socks to people who were coming in. Who got tube

  • socks? All of you who got tube socks, you're actually

  • getting tickets to Taylor's show tonight. >>Taylor Swift: I will see you later.

  • >>Kevin Allocca: Let's hear it one more time for Taylor Swift.

  • Thank you for being here. >>Taylor Swift: Thank you.

  • [ Applause ] [ Cheers and applause ]

[ Cheers and applause ] >>Salar Kamangar: Welcome, everybody, to our

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