Apology video time

I've made a severe lapse in my judgement

I have no excuses here today

i have no idea

how I'm gonna record this video dude

JAMES CHARLES

legendary apology to

TATI

now with 47 million views

gOdDaAmMnN

up on its way to becoming

the most viewed apology video

of all time

almost beating Logan Paul's

So Sorry for my severe lapse of judgment

55 million views

I bet Logan is actually hurt about that dammit

My apology video isn't number 1

most people would be like "oof, finally, people moved onto another"

I don't know I'm just joking

anyway ehhh *funny laugh*

now I think it's safe to say that people didn't like this apology video

not just from losing what is it now, over 3 million subscribers

but for having 3 million dislikes on the video

and I always say just come to me

if you need to make an apology video just come to me

so this doesn't happen alright

WhEn WiLl YoU lEaRn

*higher pitch* WhEn WiLl YoU lEaRn

so, therefore, we will go through what's wrong with this apology video and what's right about it

*whispering* spoilers, not much

so without further ado

TEA TIME YAYYY TEA TIME

*giggling like a child* hehehehe hEE-hEe

Hi all

Now James is doing the classic 'I'm just gonna turn on the camera and talk for 8 minutes'

Which I can appreciate in the sense of at least, you know, he doesn't have a script,

He's just speaking his emotions

But at the same time... you have a lot of people angry James.

You want to be clear and concise on what you're gonna say.

Generally if you want to get a message across, any message ok, the number 1 rule of information is,

The easier the message is to say, the quicker it will spread.

Right?

And to just turn on the camera and 'blah blah blah' isn't gonna do that.

Ok!

james: James here. um. i'm currently travelling abroad and just woke up

but i wanted to sit down and make a video addressing everything that's going on right now

um...

OK so far we're 15 seconds in and he's said nothing that we can't already tell by just watching this video.

alright

you just woke up?

hey guys I just woke up

from my hair

can u tell??

even though I apparently sleep with earrings on

So that makes no sense.

james: i owe everybody an explanation but most importantly i owe two important people an apology.

to Tati and James

Westbrook

I'm sorry. for everything that is going on/everything that i've put you through over the past few weeks.

*felix laughing* he looks like he's about to sneeze

What is that?

ehh that's great

james: over the past few weeks.

*pewds laughing again*

I love that.

God damn he speaks slowly.

aGAIN, If you want the message across, you Might wanna Be a little Quicker!

So he apologized to Tati, which in a way it's big of him to do

But at the same time it just kind of reaffirms everything she said

You know if you make a mistake, apologizing is the right thing to do without a doubt

But if you made a mistake with someone else, when people don't really know what happened,

to just flat out apologize seems to me like everything they said was right.

james: I met Tati and James almost three years ago now

when I was first coming into the industry and when I had no friends and nobody to talk to or look up to

and Tati very quickly took on a parental role with me

because she knew my parents were across the country, and....

come on James

I think another thing worth mentioning here is that this video has MORE views than Tati's video

so I understand that he's trying to explain some context behind the situation, of how he met Tati,

what if you don't know who Tati is?

It is just so bad

james: a lot of my-- most of my career over the past few years has been about me making mistakes

and trying to learn and grow from them

and I haven't always done the best job of that

Hey James,

I guess we're not so different, you and I.

Can't really be too harsh on him

*chuckles*

james: Um, but I haven't always tried.

.....

WELL TRY HARDER!!

I was really curious about James' past controversies because I don't know anything about him

But Tati said something about his Ebola scandal

so

What did he do

This was last year. "I can't believe we are going to Africa today omg what if we get Ebola"

"James we're fine we could've gotten it at chipotle last year"

..whut..?

WHAT

let's keep watching.

james: I know there's a lot of people watching me and that a lot of people look up to me as a role model

and I- I- I hate

knowing that I disappointed

not only them but most importantly

two people that have been role models to me.

doing this.

um...

I wish I could say that this is the last time I would make a mistake

but it won't be

*laughing* god

What a train wreck [lmao]

You know, if you're gonna apologize, maybe it's not best to lead with

"I'm gonna make more mistakes guys"

Like, before anyone's even seen that you have made any effort to improve that you've made to improve

"I'm still gonna make more mistakes guys!"

This is just adding more fuel to the flame at this point.

'I'd be lying if I said I'm still gonna make some oopsies, guys'

I know that I'll disappoint people

more and more as I continue to learn and grow every single day

I have a long way to go

a very long way to go

*laughing*

I like how he -- it seems like he catches himself smiling there

and then he's like "oh god. I need to follow up with a *slow exhale*"

james: very long way to go

*slow exhale*

HERE'S where you say, "I'm still gonna make mistakes," After you've acknowledged that you're trying to improve.

Not before!

Jesus Christ!

james: and be the best version of me that I possibly can be

I know I'm not perfect, I'm still gonna make mistakes

pewds: so stupid.

james: And I'm sorry. For that.

In regards to the Coachella situation, with the brand deal and the security guard,

I've already told my truth about this twice

um

and instead of

talking about it for a third time and explaining it and going into detail and pulling up receipts

it doesn't matter.

iT DoESN't mAttER

it.. does matter, James

I've tried my best to look into this drama, I have no idea what happened okay

People don't know what happened so you might wanna address it, ok.?

Just because you've said it twice doesn't mean that everyone's already heard it ok?

Clearly you have a lot of new eyes on you here, you want to treat this video as if someone completely new to you,

who's only heard about you from this scandal,

and give the context from there!

Just saying that you've already explained it doesn't mean anything

james: I understand that no matter what I say--

And then he follows it up with probably the dumbest line he could say,

one of the dumbest lines I've heard, in an apology video

james: Um, and I understand that no matter what I say or do,

there's always gonna be people that don't believe me

and will think that I am lying.

YES!

Yes you're not wrong but why on God's Earth would you say that?!

That's like, insulting these people that you're trying to persuade in your apology!

*laughing*

You have all these new eyes on you

that are gonna look at you strictly critically,

and to say "it doesn't matter what I say you aren't not gonna believe me anywayy"

Like, yes technically you're not wrong.

People are very riled up right now and in a way it probably doesn't matter that much what he says

But at the same time to say that is such a dumb idea.

There's plenty of things like "yes, technically you're right, but to say that in this context is a bad idea".

is a BAD IDEA james

james: And that's okay.

um, at this point the truth ... really does not matter.

Even worse, following with "the truth doesn't matter"

you're all just so wrong about me