It describes something that can change color when it's warmed or cooled.

The ink isn't cheap.

A backpack lists for $1500 a leather cardholder over 200 but the technology could be used well beyond fashion.

Color is just such a universal language, but it often is used very intelligently.

Essentially, what we do here at the unseen is we visualize data through the language of cover on a material from leather that can change color to environment fluctuations.

It could be a car paint or concrete that can tell you knew your carbon emission level. A headpiece that allows you to understand more about your brain in the chemical flux is from it by informing you through a simple color change.

Have many different inks that respond in different ways and color, and when you start to realize that the world is full of so much invisible in and see data, and then you start to think well, have been you honest.

That data opens of all of these possibilities and uses a medium like project.

They work on a real life changing products, and I think, you know, company should be able to create something for health care and then also create something for Fashion Week.

Nature uses color in such profound ways for camouflage.

For communication, Trees change color with seasons, fruit changes its color.

When it goes off, science is getting to the point where it can mimic nature to a degree.

How come we bring those together and create not just beautiful products but things within the world that reflects the beauty of wonder of nature?

When you start to think of using color is a language, it opens up many barriers that perhaps couldn't have been communicated before.