Placeholder Image

Subtitles section Play video

  • We're likely to have grown up thinking that the mainstream Media was our friend

  • The common sense natural judge of everything that matters and is important and a reliable guide to existence

  • But we might also be realizing that isn't quite true

  • Let's take a moment to remind ourselves of some of the things that might be slightly or even very wrong with Mainstream Media

  • It's pretty easy to do no one can pass such headlines without giving way to a click

  • in order to gain money from advertisers or governments the media has to hook us in and it knows our minds are helpless in the

  • face of such headlines

  • We look to the media to tell us about what matters, but it cares predominantly about what will excite us

  • Sometimes the two categories coincide what's most important in the world [maybe] what's most immediately exciting too?

  • But usually that's not the case

  • We're built to have an almost irresistible attraction to certain stories involving power fame disaster and sex and yet

  • We're tempted to yawn about schools developing world problems, and the money supply. We're not evil

  • It's just the equivalent of our fatal weakness for processed sugar fat and salt and the media does everything it can to exploit this

  • In theory the media has a deeply important function to play in a democracy

  • It's meant to direct a mass audience to engage with the greatest problems in Society so as to push politicians to make necessary changes

  • But as it is the media is obsessed with scandals it focuses relentlessly on the rather thrilling

  • Misdemeanors of a few people rather than the large systemic failings that are harder to see and far less sexy to describe

  • It gives the population of feeling that it's on the side of the little guy against the big guy

  • Far from it the sacrifice [of] the odd bigwig [in] a scandal and nothing and reliably take our eyes of pushing for proper large-scale

  • improvements

  • Most problems in society take time to fix but by constantly changing the topic of National

  • Conversation the Media ensures that nothing will remain a priority for long

  • One always makes more money getting someone scared about bugs viruses

  • Explosions than getting them to a sane correct assessment of the dangers facing them and a melancholy acceptance of death and compromise in General

  • One makes more money getting people furious than patient before the challenges of writing or wrong or philosophical in the face of human evil

  • It reports in impassive terms about adultery in Hollywood marriage

  • Or the bad behavior of a model it pretends to care about so-called

  • Transgressions while not admitting that it's at the same time

  • Titillating the audience most of whom deepen their unconscious would love a chance to do what's being condemned on the surface the media therefore?

  • Hypocritically satisfies both our fantasies and on need to think ourselves normal and respectable

  • It's called the news because of an obsession with the notion that the new and important go together

  • But much that just happened is far less important that many things that occurred thousands of years ago

  • There are things we need that lie further back the most significant bits of information could not always have happened in the last 24 hours

  • as the news pretends

  • When the media is in a serious mood, it will give us six thousand word essays on Global warming

  • but [only] a handful of people read it seems the choice is either between a sexy and banal or the serious and

  • Starchy in the [utopia] what we need is the most serious issues presented in the most engaging ways

  • It's not enough [for] serious journalists to plunk the important stories before us

  • They need to work doubly hard to get the story and then also to make it exciting as exciting as the latest from Taylor Swift

  • There's nothing wrong with having famous people in a society the reason why celebrities

  • Become a dirty word is that we've got the wrong celebs in front of us. We need the media to anoint people with fame

  • But fame for doing noble and good things that really help a nation we don't need to get rid of celebrities. We need better varieties

  • We like to think we've got a good media because it's free freedom is a wonderful privilege. No doubt but on its own. It's nothing

  • We need a media that isn't just free but also good that is able to direct a mass audience towards

  • What truly counts which is as it's been since the days of plato

  • Justice truth and wisdom

We're likely to have grown up thinking that the mainstream Media was our friend

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it