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  • Google Search is incredibly powerful.

  • You can search for text across the Internet

  • most of human knowledge, images, books, videos.

  • But, we realized there was an important part

  • of the Search experience that we’d overlooked.

  • Our task as designers

  • is to get our users the information

  • theyre looking for

  • as quickly and as beautifully as possible.

  • But, until now, we couldn’t always

  • give users what theyre looking for

  • Because, sometimes, theyre not looking at all.

  • My wife and I have a puppy

  • with so much energy

  • that we walk her 5 times a day,

  • and she sniffs around every nook and cranny.

  • This is how she gets information about her world.

  • Photo-auditory-olfactory sensory convergence

  • is a phenomenon that's been promised

  • in science fiction for decades.

  • -Were excited to announce Google NoseBeta

  • our flagship olfactory knowledge feature

  • enabling users to search for smells.

  • Our mobile aroma indexing program

  • has been able to amass

  • a 15 million scentibite database

  • of smells from around the world.

  • -With an elegant integration

  • into our existing knowledge panels,

  • the Google Nose Beta Smell button

  • seamlessly connects scent to search.

  • By intersecting photons with infrasound waves,

  • Google Nose Beta temporarily aligns molecules

  • to emulate a particular scent.

  • Google Nose Beta works on nearly all desktops,

  • laptops,

  • and quite a few mobile devices.

  • In the fast paced world that we live in,

  • we don’t always have time

  • to stop and smell the roses.

  • Now, with Google Nose Beta,

  • the roses are just a click away.

  • -If you have a question like

  • "what does a new car smell like?",

  • who knows the answer?

  • Google Nose.

  • -What does a ghost smell like?

  • Google Nose.

  • What does the inside

  • of an Egyptian tomb smell like?

  • Google Nose.

  • Google Nose.

  • Google Nose...Beta.

Google Search is incredibly powerful.

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