Name: Want to Innovate Like Apple? Play The Infinite Game with Simon Sinek
Uploaded: 2020-06-08T05:51:18.000Z
Duration: 37 min 22 s
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Hey, it's marie forleo and you are watching marietv the place to be to create a business and life you love and you know

Adverbs of degree

If you really want a business in life, you love my brilliant guest today has a new book that will help you create just that

Simon Sinek has a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired

Safe at work and fulfilled at the end of the day his first TED talk in

2009 rose to become one of the most watched TED talks of all time with over 43 million views and

Simon is the New York Times bestselling author of start with why?

Leaders eat last together as better find your why and his latest book the infinite game, which is available now

Simon thank you so much for coming back on the show. It's nice to be back

Congratulations on the infinite game as I texted you I absolutely loved it. It's brilliant. I am curious

What was the inspiration to write this one?

So all of my work is semi autobiographical, you know

start with why I was born out of the loss of my own passion for the work that I did and the

Rediscovery of it and I simply shared what worked for me

with my friends and my friends had me shared with their friends and before you know,

It it took on a life of its own and culminated in a book and a TED talk

Leaders eat last was born out of as my career started to

Grow, I started having trust issues with people simultaneously I spending time with folks the military and kept meeting people

Who would they trusted each other with their lives, you know, we we have colleagues and co-workers

They have brothers and sisters and I wanted what they had and I went to learn about them

Wanting what they had and realized it wasn't the people. It was the environment. It wasn't supposed to be a book

Or even just the way we live our lives in which we can wake up every morning inspired

We can feel safe at work and we can return home fulfilled at the end of the day and quite frankly it gets tiring when?

those in positions of authority or power or wealth

Keep telling me I'm naive or stupid or that I don't understand how business works and when I discovered this little book called

Finite and infinite games by James Carr see it completely

Should have it was a world is flat moment

I realized oh my god, the whole world is walking around thinking the world is flat and it's not it's round, you know

And I realized I'm not the naive one who doesn't understand how business works they are and it gave me this wonderful

Confidence that I am seeing the world through this infinite lens

And and so it ended up becoming another book. It's just the journey

So what I thought was interesting because I have read all of your books and I've really appreciated

And gotten so much benefit out of all of them when I was reading this one

I was like, oh, this is a new different version of Simon that I haven't recognized in his writing before in the tone

There was an incisive 'no sand there was a bit of like a little fire and spunk. I was like this feels different

Did you notice that while you were writing it? Oh, yeah, actually to tone it down a bit

I think what's so different about this book compared to the others is that the first two books I was making a case I made

A case for this thing called the why and I made a case for this thing called a circle of safety. I made this case

For that trust is environmental here. I'm not making a case for the existence of the infinite game James Carr

See did that, you know, I explain the infinite game in the first couple pages and it's it's understood

Hey, but it raises this interesting point which is we live in a world in which we are players and infinite games

There's no such thing as winning marriage, you know, no nobody in the marriage is declared the winner

And there's no winning and friendship and there's no winning global politics and there's definitely no such thing as winning business

Right, but when we listen to the language of too many leaders

They talk about being number one beating the being the best or beating the competition, but there's no such thing

There's no such thing because we don't have an agreed-upon timeframe and we don't have agreed-upon metrics

We get to decide the time frames in the metrics, so there can't be winners

and so when we play with a finite mindset in the infinite game

there's a few very consistent and predictable things that happen the decline of trust the decline of

cooperation the decline of innovation and the eventual demise of the organization

The I wasn't trying to convince people to be of the infinite game it it simply answered the very obvious question

Okay, if we're players in the infinite game and my entire life

I've been taught to play the finite game and all of the pressures and standard business practices reinforce the finite game

Then how do we lead in the infinite game?

And that's what I wrote and it's it's not supposed to convince the people who think I'm naive or think. I'm stupid

I don't understand the business how business works

It's supposed to be a rallying cry for all of us who feel uncomfortable the way business is working yet

We keep our opinions to ourselves because there are people who were way more senior and way

Wealthier than we are so they must know something but it still feels uncomfortable

Wanted it to be a rallying cry for all the people who just don't like the way it works

They can't put their finger on it. They don't have the words for it, but they know something's wrong

This can't be the way business should work

who the finite players are because we have the right to know who is playing and

Using our lives and our livelihoods to manage their books

and so it's it's it exists for two reasons one is to be a rallying cry for those who who think there's a

different or a better way and and a filter so that we can recognize who the finite players are so we can

Change our behavior, or at least keep our guard up

when we when we do business with them, yeah, I thought another

Kind of frame that was so interesting was just as a self-correcting mechanism for ourselves, you know

Because so much of society as you shared has kind of taught us

But we're really not and so if we find ourselves

Veering off into that realm or finding ourselves feeling uncomfortable or running our business ways. Like we must be the best

We can kind of do the check yourself before you wreck yourself thing and get back into another

Entire frame of seeing the world and of behaving I thought one of the stories that was so illustrative

And I was wondering if you could share it here was when you were speaking at an educational event

For Microsoft and then speaking at an educational event for Apple because it's so beautifully illustrated

I didn't know it at the time but in hindsight, I see the difference in mindsets and it's a

Basically, I spoken at an education summit for Microsoft and Apple a few months apart

And as I sat in the audience for the Microsoft event

The vast majority of the executives spent the vast majority of their presentations talking about how to beat Apple

At the Apple Summit a hundred percent of the executives spent 100 percent of their presentations

Talking about how to help teachers teach and how to help students learn one was obsessed with where they were going

The other one was obsessed with beating the competition

At the end of my Microsoft talk that gave me a gift. They gave me the news Zune when it was a thing. This was

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Want to Innovate Like Apple? Play The Infinite Game with Simon Sinek

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mindset

resilience

majority