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  • -Hi, Mila. Hi, Ashton. Thank you so much for doing our show.

  • I really, really, really appreciate this.

  • I see that you're happy, you're home, you're safe.

  • How's the family? How are the kids? How's it going?

  • -Great. They have an iPad and pretzels,

  • so you got about 20 minutes, Jimmy.

  • -Okay, I know exactly what you mean.

  • -They're physically right behind you, and all I keep saying is,

  • like, "How is their snack supply?"

  • -They're doing learning programs on iPads

  • and mowing on some pretzels, so--

  • -Oh, that's exactly -- I'm on the same schedule as you guys.

  • How are you with the home-schooling?

  • Are you good?

  • It's Teacher Appreciation Week,

  • which couldn't have come at better time.

  • -Boy, do I appreciate teachers. -[ Laughs ]

  • -I've realized I'm a fantastic T.A.

  • I'm like a professional T.A.

  • This one over here, God bless it, man.

  • I mean -- -Really?

  • -Yes. Yeah.

  • -You're good? -I like me some teachin'.

  • -Yeah. -We set up, like, a curriculum

  • for the week, and we plan it out and figure out

  • what the kids are going to learn like throughout the week.

  • And so we've done, like, various weeks.

  • We did a week on -- The first week was, like --

  • -Well, we piggybacked some -- -Energy and electricity.

  • -Oh, yeah.

  • -And then we did, like, how to build things.

  • -Architecture. -Architecture and building.

  • -Wait, the one thing that we did do

  • that I feel like is a good hack, is we enlisted our friends

  • to do like 20-minute Zoom sessions with our kids.

  • It would be like, teach our kids anything.

  • And it could be anything from making flower arrangements

  • to architecture, to like anything.

  • And so that gives us 20 minutes of not parenting

  • and also allows our kids to have another type of interaction.

  • -And it works really well with people who are like single.

  • And they're at home, they're alone.

  • -And they don't have kids. -They don't have to do anything.

  • They don't have kids that they're chasing around all day.

  • So, they've got a free 20 minutes or 30 minutes.

  • And the kids just engage in them.

  • And so we did one architecture lesson.

  • We did one --

  • -Energy lesson. -Recyclable energy.

  • -Cookies! We baked cookies.

  • -We baked cookies for one. -Yeah.

  • -We did a flower arrangement for one.

  • -Yeah. -I need your --

  • I need your friend's number.

  • -We'll give them to you. [ Laughter ]

  • -I have no friends. That's a bummer.

  • -We've abused all of our friends.

  • We're like, "Who's next?"

  • But we piggyback off our kids' curriculum.

  • I don't want to take away -- Their schools are amazing

  • at helping the parents throughout the week.

  • So, we just piggyback off of them.

  • -This week, we're doing the human body.

  • So, we're going to learn about the skeletal system,

  • the digestive system.

  • So, we have the kids ask questions

  • at the beginning of the week. And then, throughout the week

  • we have to get the answers to the questions.

  • -So, one of them is how long does it take to get poop out?

  • That's an important question.

  • -Yeah, from the point that you eat the food,

  • how long does it take to make poop?

  • -Gosh, if you gave me multiple choice, I could be close.

  • But I wouldn't be able to guess.

  • -I have no clue.

  • -We all have Google.

  • It's magic. -[ Laughs ]

  • Hey, I got to say, the one thing I wanted to get in touch

  • with you guys and say congrats and what a great idea --

  • This quarantine wine idea I think is brilliant.

  • How did you come up with the idea?

  • And what a perfect thing for right now.

  • Really? Mila it was you.

  • -Well, it's twofold, let me say.

  • I married a person who's brilliant and smart

  • and, you know, can make things happen very quickly.

  • I think lots of things.

  • I think I have brilliant ideas daily, Jimmy.

  • I think I have the most greatest ideas.

  • Once in a blue moon, they stick.

  • This all happened out of having, like, Zoom dates

  • or FaceTime dates with our friends.

  • We would have, like, dinner or drinks or whatever,

  • and I realized that the -- Not to, like, encourage drinking,

  • but the one thing that we can all gather around

  • is, like, food and, like, entertainment

  • or, like, having a glass of wine and just relaxing.

  • And then I also realized a lot of our friends reached out to us

  • and were like, "Hey, where can we donate to, to help?"

  • And he was working with Flexport at that point.

  • And we were trying to figure out, like,

  • how to navigate our friends to help them and donate.

  • And I realized how good I selfishly felt

  • when I was able to donate.

  • And so, in a weird way, I just combined

  • both my favorite things, drinking and donating.

  • And that was literally -- That was it.

  • And I was like, "Well, what if we create, like, a wine?"

  • And we have amazing friends at Nocking Point

  • that did this very quickly

  • that are, you know, brilliant at what they do.

  • And it's all 100% goes -- profits go to charities.

  • We don't want money. It wasn't about that.

  • It was just about allowing people

  • to have a way to feel good about themselves,

  • donate their $50, and get something in return,

  • have fun with it, enjoy it, post it,

  • and know that your money went somewhere useful.

  • -Not only is that idea brilliant, but I thought

  • the other thing, which is --

  • I ordered my bottles, by the way.

  • They should be here I think today.

  • So as soon as I get them, I'm going to give you a shout-out

  • just to say thank you.

  • But love whoever thought of the label is blank.

  • -Yeah. -Do you happen to have a bottle

  • by you that you can show? -Yeah, we started out with,

  • the idea was, like, can we do, like, just the simplest thing,

  • right? Because it's like, we've seen a bunch

  • of, like, people that are well known or celebrities

  • that are, like --

  • feel like they're celebrating during this time.

  • We're like, "Hold on. This isn't, like, a celebration time.

  • This is, like, a, let's buckle down

  • and figure out how to do things."

  • So, we're like, the best thing is just to do a blank label.

  • But then the idea is, it says "toasting to" on here,

  • and then "Quarantine" wine, which is the name.

  • And you can pick like whoever you want to toast.

  • So, like, if you, you know -- Like, we are appreciating --

  • -Teachers. -Right now,

  • it's Teachers Appreciation Week.

  • -Yeah. -So, we can toast to teachers.

  • And we can do --

  • And you can just make your own "toast to."

  • -And then post it on social media

  • with hashtag #quarantinewine.

  • I say this not having had social media,

  • but I hear it's very important to do.

  • And so you should do hashtag #quarantinewine.

  • -Yeah, I just think it's --

  • I don't even know how you got it together so fast and so quickly.

  • -Nocking Point. I would say that as smart as we are,

  • our friends are much smarter.

  • -Yeah, we have friends --

  • We were actually thinking about doing a wine,

  • and our friends at Nocking Point, like, do this

  • and turn things around really quick.

  • And we called them up and said,

  • "Hey, if we did a Quarantine wine,

  • how quickly can we have it out?" And within three weeks...

  • -They got a label approved. -...we had a label approved.

  • -We had trademarked. We had samples.

  • We... -But I will also say this --

  • -...figured out what's going in the bottle,

  • and they were ready to ship.

  • -When people found out what it was for,

  • when they found out it was all 100% for charity,

  • it was non-profit, people got very were quickly to help out

  • and made sure that everything was moved up the ladder quicker,

  • because it was, you know, a little bit more time-sensitive.

  • -Yeah. -I will say, the community

  • as a whole, people were really generous with their time.

  • -I also think you guys have a good reputation.

  • So, if you ask for something,

  • people probably go, "Oh, they're legit."

  • If you go to officialquarantinewine.com --

  • You go there, but can you talk about maybe the charities

  • that it goes to, the profits?

  • -We talked about this at length,

  • and we, I think, looked at maybe 12 charities.

  • And then we narrowed it down from --

  • To make sure, first of all, it had to be national.

  • We didn't want to make it local for us

  • 'cause it felt like it was too small.

  • So, we did local -- We did national,

  • and then we wanted to check off certain quadrants,

  • which were, like, helping people that have lost jobs,

  • helping children get food, helping families.

  • So, they were all quadrant filled.

  • So, we ended up doing --

  • -The first thing we were working on, we --

  • I'd been working a lot with Flexport

  • on trying to figure out the P.P.E. issue, right?

  • So, and one of the things that was interesting is,

  • there was a bind between, like, hospitals and the suppliers

  • where hospitals couldn't front the money for supply

  • before it got here.

  • And so, they almost needed, like, an in-between fund

  • to basically buy the actual P.P.E.

  • And Flexport had all the pipes to actually get it delivered

  • to everywhere that it needed to get delivered.

  • So we had already been working with them,

  • so we selected them.

  • We selected the America Food Fund,

  • which is a combination of Feeding America

  • and the World Food Kitchen.

  • -GiveDirectly. -Amazing.

  • -GiveDirectly, also, which I don't know if you know about,

  • but that just literally, physically gives money

  • directly to people who need it.

  • -And then, Direct Relief, which is just another P.P.E. fund.

  • So, we called a bunch of our friends

  • and said, "Hey, which are the best ones?"

  • and then we went from there and then vetted them.

  • -And made sure that the overhead was small,

  • because so many charities, as great as they are,

  • do have a higher overhead than others.

  • And in a time like this, we want to make sure

  • that most of the money goes to where it needs to go.

  • -And usual bottles of wine

  • have about four glasses in each bottle.

  • So, every glass goes to a different charity.

  • -Yeah, there you go! That's a good way of putting it.

  • -The funny thing about this Quarantine wine thing

  • is, like, when we first started it, we were just like,

  • "Yeah, alright, we'll see if we can raise a little bit of money

  • and see how it does." -Okay, so just to give you

  • an example, you have to kind of do an allotment of cases.

  • You have to preorder juice.

  • So, we were like, let's just play it safe.

  • We don't -- Who knows? Maybe people will --

  • We bought 2,000 cases, okay, initially.

  • -And we did this one, like, video

  • that we put out on social media.

  • -And that was it. -And --

  • -And in eight hours, we sold out 2,000 cases.

  • -So -- -We were shocked.

  • We just want to be very clear.

  • It's like, it blew our minds.

  • And then we quickly started --

  • -We had to procure more wine.

  • -Yeah, so we have more wine. So, feel free to order.

  • -So, now we've raised like a million dollars and --

  • -A million dollars?

  • -Yeah, we -- Yeah. -Yeah.

  • -And people have been incredible.

  • And, like, I want people to keep giving

  • and knowing that it's going to the right places

  • and feel good about it, you know,

  • and toast to yourselves for trying something and feel --

  • -It's a win-win.

  • It's a win-win. -Yeah.

  • -Why not do it? I love it.

  • -Yeah. -I think it's great.

  • Officialquarantinewine.com.

-Hi, Mila. Hi, Ashton. Thank you so much for doing our show.

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