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  • My name is Tobi Oredein, and in my humble opinion mainstream fashion brands still make women of colour feel invisible.

  • [In My Humble Opinion.]

  • [Nude products make me feel invisible.]

  • Nude lipsticks, nude-coloured nails, nude dresses, even nude underwear, stays fashionable season after season.

  • But nude seems to mean weird shades of pink and multiple shades of beige.

  • People, often women that look like me, don't fit the fashion and beauty industry's idea of what a nude should be.

  • [Currently, the Oxford Dictionary defines "nude" as...]

  • [Nude, of a pinkish beige colour.]

  • Let's face it, I'm more of a deep brown than a honey beige.

  • And I'm not alone in needing a brown rather than a pink when it comes to finding the right shade of nude.

  • By not creating nude products that match the complexion of black women, women of colour, not only are mainstream fashion brands losing business, but they're telling women that look like me that we don't matter, that we don't exist.

  • Of course, there are bigger problems than me finding a bra that matches the complexion of my skin, but it does highlight how little the fashion and beauty industry values black skin.

  • By not creating diverse products to cater to customers, it shows why we're still battling for diversity on the runways and on magazine covers.

  • It seems that the fashion and beauty industries only work to serve the needs of white women, and white women only.

  • However, some independent fashion and beauty brands have taken charge and started to create nude products for women of colour.

  • Yes, the beauty industry is starting to put women of colour in their campaigns, and it is starting to make nude products for women of darker skin tones.

  • And yes, change is happening, but we can't just rely on smaller beauty and fashion brands.

  • High-end and high street brands need to make sure that all women of colour have an option when it comes to buying nude.

  • So right now it's not the bra I'm wearing underneath my white top that's invisible, it's me.

  • So let's champion brands who help women of colour feel visible.

My name is Tobi Oredein, and in my humble opinion mainstream fashion brands still make women of colour feel invisible.

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B1 US nude colour fashion beauty beige invisible

The problem with the colour nude | BBC Ideas

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    Seraya posted on 2020/05/24
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