Name: Why Automakers Spend Millions On Concept Cars They Don't Plan On Making
Uploaded: 2020-05-01T12:12:18.000Z
Duration: 6 min 29 s

Modal verbs - B1

with outrageous designs, exaggerated interiors,

where enthusiasts and the media "ooh" and "ahh"

It's no secret that these one-off designs

And why does it seem like the coolest elements

to find out why automakers spend millions

on concept cars they don't plan on making.

people don't realize that concept cars, yes,

we would show them at auto shows typically,

and they're there for the media to enjoy.

the auto show's around for a couple weeks,

about where the brand wants to go with technology.

all of those were concept cars at one time.

the public reacted to them in a visceral way,

in a way that says, "You have to build that car."

we think we might've struck something here.

David: If we have a new launch of a new version

And of course that's to generate interest

Narrator: Like the Lincoln Navigator concept,

These exaggerated features didn't make it

and brought excitement for the production version

David: Those really extreme ones are the hardest,

Narrator: Like BMW's Vision EfficientDynamics

it was designed to be a high-performance hybrid,

like the see-through doors and moving grill

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