Name: Can fashion ever be sustainable? | BBC Ideas
Uploaded: 2020-04-23T04:36:12.000Z
Duration: 4 min 3 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

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So I don't know if it's ever going to be completely possible

to be 100% sustainable, but I think you can start off

by not ordering as many clothes off the internet.

I think ultimately no, it can't be sustainable

because everything is going to have an impact of types,

but what we can do is actually radically reduce

in order to satisfy the consumer's needs and wants.

And as we're finding out, it's incredibly bad for the environment.

We live in a world of Instagram where there's just images

every second of the day just being pumped onto your feed.

And I think that when it comes to clothes,

this creates this excitement in the consumer

I think particularly in the United Kingdom

and very much profit-driven fashion industry.

Ever wanting cheaper and more affordable,

more rapid turnaround types of clothings.

but if it lasts for only 25% of the time it's a false economy.

and then actually ultimately thrown away into landfill or incineration.

for dwindling natural resources on this planet.

being sustainable is a real buzzword right now,

and a lot of companies are jumping on that bandwagon

it makes the consumer feel that they're doing something good

On one hand the fashion industry has been very irresponsible

in the pursuit of always having new looks and new trends

and celebrating obsolescence, some people might argue.

But also with that has come a very rapid processing ability

and the opportunity is to embrace these new fibres, new processes,

new, more environmentally responsible technologies

which actually will make for a more sustainable future for us all.

Certainly some of the more environmentally sound materials

are more expensive but increasingly, as their popularity grows,

the actual cost of the fibre and the manufacture

will actually come in line with other traditional fibres.

I would like to think that the UK has pioneered

some of the most radical and innovative areas of fashion,

and the opportunity now lies with us to do the same

So I definitely think companies need to be transparent

when it comes to how they recycle their clothes.

and I think they owe it to the environment as well.

Do you want it or do you actually need it?

Try and discern between those different states of mind.

really consider what it is that you're buying,

on how to make your wardrobe more sustainable.

The average laundry cycle releases thousands

of tiny plastic fragments into the waterways.

make sure that you can really commit to wearing it at least 30 times.

Dressing sustainably does not mean that you have to compromise on style.

The honest truth is that actually fashion is happening

so this might actually prompt more creative explorations of the space,

more responsible, accountable types of design and consuming,

potentially into the digital or the virtual.

The fantastic thing about the problem with clothing

is we're all part of the problem, but we're also all part of the solution.

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Can fashion ever be sustainable? | BBC Ideas

ultimately

constantly

absolutely

incredibly