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  • - What's goin' on everybody?

  • Trevor Noah here, host of The Daily Show.

  • Coming to you from quarantine, how y'all doin'?

  • Gonna be chatting to Mr. Mosseri, Adam Mosseri

  • the head of Instagram.

  • Mr. Mosseri how you doin'?

  • - Good how you doing?

  • - I mean I could be better, I think everyone could

  • be better.

  • How are you?

  • - Hanging in there, I think is how I would put it.

  • - Yeah, is this what Instagram was made for?

  • Were you guys planning this from the beginning?

  • Is that one day we were all going to be trapped

  • indoors and all have to look at pictures of each

  • other while trying to stay sane?

  • - (laughs) Not exactly.

  • I do think we were, I think Instagram was made

  • to bring people together for sure,

  • but we certainly not thinking about this insane

  • situation that we find ourselves in today.

  • - Let me ask you a few questions just in and around

  • what's happening now.

  • This is one of the strangest times we've ever been in.

  • You know I'm reading some of the questions

  • people have in the comments here.

  • And one of the big thing Instagram has the power to do

  • is connect people with each other.

  • But it also has the ability to connect people

  • with information.

  • You know we see nurses on Instagram,

  • we see doctors on Instagram telling us what they need.

  • Some of the first videos about coronavirus

  • came out on Instagram.

  • You know whether it was doctors in China,

  • whether it was doctors in Italy.

  • They were showing us what was going on, on the ground.

  • What is Instagram doing to try and piece all this

  • information together so we can separate fact from fiction?

  • - At high level just generally related to COVID-19

  • and the crisis around the pandemic,

  • we're trying to keep people safe and bring people together

  • and most of keeping people safe is around getting

  • access to good information.

  • So we actually put a banner at the top of Instagram

  • for everyone worldwide, pointing them to different

  • local health organizations.

  • Like here in the U.S. the CDC, to get good accurate

  • information about the virus.

  • That's the kind of thing that we never actually do.

  • We're trying to raise awareness through

  • the stay at home sticker which people are using,

  • just encourage people to stay home

  • because that's one of the best pieces of advice

  • I think you can give.

  • And it's more meaningful coming from people you follow

  • than coming from a company like ours.

  • Actually it's been used for than 100 million times

  • so far which has been exciting to see.

  • And then trying to make that bad information,

  • any risky information that's misinformation,

  • off Instagram entirely.

  • - Have I lost you?

  • - I see you.

  • Am I back?

  • - Yeah, I lost you for a second you were talking

  • about misinformation.

  • - Also trying to make sure we remove any misinformation

  • related to COVID-19 that's dangerous.

  • You know you see these terrible pranks like drink bleach

  • and it'll cure you kind of stuff.

  • So getting that stuff off the platform entirely.

  • - Right, this is also a strange time

  • because like on the one hand you have people who are at home

  • people who are stressed out, afraid, etc.

  • And then it feels like this is one of those moments

  • where social media can be the best thing or the worst thing.

  • Some people are being crazy and angry online

  • and then other people are creating memes.

  • Like you said there's all these challenges.

  • The push-up challenge, people are singing at home.

  • Is Instagram working to amplify this content?

  • Are you trying to bring people together behind

  • these common causes or is it jut happening

  • organically and you're just letting it go?

  • - A lot of it has happening organically.

  • We're trying to figure out how we can help amplify it.

  • And how we can do things really quickly.

  • And normally if we have an idea,

  • like we're seeing all these amazing lives happen right now.

  • John Legend and Chrissy Tegan do a wedding

  • for their daughter's Luna's stuffed animals

  • over the weekend.

  • Like these things are amazing.

  • We're trying to figure out we can amplify that.

  • Normally we would try to build something inside

  • of Instagram, so you can go and sort of see

  • what's coming up.

  • But there's no time.

  • So we're using the add Instagram account in that case,

  • which has a lot of followers,

  • hundreds of millions of followers to push out information

  • about what we see coming up.

  • So in general we're just trying to figure out

  • how we can duct tape solutions together quickly

  • to try and amplify the good that's happening

  • on the platform.

  • As opposed to building things that might take weeks,

  • given that how pressing the need is to help out.

  • - Do you see a world where you would be doing that?

  • Are you guys working on something for the future,

  • because we don't know how long we're gonna be indoors.

  • Are you adding something that could be released

  • in a few months.

  • Is there a new type of Instagram if we just stuck

  • inside for a few months?

  • - Uh maybe, I mean we're seeing people are messaging way

  • more, they're video chatting way more,

  • they're going live way more.

  • You see this, it varies from country to country

  • but those are pretty consistent trends.

  • But we're also just trying to figure out

  • what can we do in a matter of weeks,

  • not just days, given that challenge is gonna be.

  • They're gonna be great and they're gonna take time.

  • Even if we come out shelter in place, the lockdown,

  • the economic impacts are significant.

  • So one of the things we're looking at right now

  • are what can we do for creators on Instagram

  • but also small businesses like retailers

  • and service providers.

  • Like your local hair cutting place or your local

  • restaurant, can we provide any relief there?

  • Can we do anything for creators who make a living

  • on Instagram?

  • Can we do anything around donations?

  • So, these things would take weeks and not days to do

  • but we are spending a bunch of time there.

  • But also trying to figure out on the mental health side.

  • Because there's a physical health risk here.

  • There's a huge economic risk,

  • but this is really taxing for a lot of people

  • in a really significant way.

  • And so is there anything we can do in that space as well?

  • Given that we're not mental health experts,

  • is another area. So we'll see, we'll see how the next couple

  • of weeks evolve.

  • - Is there like a thing you can do online

  • to just get rid of all negative information?

  • Is there like a filter we could tag on Instagram,

  • where we say, hey, we don't want to see or hear

  • anything negative is that a possibility?

  • - That's not quite there.

  • But you can block certain comments, certain words

  • in your comments, which is pretty valuable

  • for certain people.

  • But no, that's not nearly as ambitious as what

  • you're talking about.

  • We're thinking more along the lines of getting people

  • emotional support.

  • Making sure they can have a network to lean on

  • if they're in times of crisis.

  • - What does that mean when you say that?

  • Because one thing that I've always talked a lot about

  • is I've heard stories depression.

  • I've talked about how hard it can be to cope

  • with anxiety or depression.

  • How, during times like this one of the hardest things

  • is to not maintain contact with the people you normally do.

  • What is Instagram doing to help with that?

  • Because on the one hand with Instagram,

  • as you guys have always said, you have to balance

  • the world of making people go crazy because