Name: How Coca-Cola Got Its Clever Design
Uploaded: 2020-04-13T17:20:34.000Z
Duration: 1 min 31 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

The design of this bottle started in Terre Haute Indiana in 1915.

Advanced passive voice

At the time, Coca Cola was being sold at soda fountains, or in a glass bottle called a hutchinson.

But this simple straight-sided bottle was easy to copy

A national contest for a new bottle that would make Coca Cola stand out.

Even if the bottle was broken or you touched it in the dark.

The Root Glass Company got to work on their competition entry, looking up the word “coca”

in the encyclopedia and coming across an illustration for a cocoa pod.

The curvy, ridged shape appealed to the team

who used it as the basis for their winning design.

The first bottles hit the shelves just a year later

with the added touch of the glass being colored German Green,

in honor of the Coca Cola company's home state.

Sleek and iconic this is the design that's flaunted its curves to become the trademark