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  • The art of persuasion is a subtle complex discipline which requires skill but lucky for all our viewers out there

  • We are gonna let you in on 15 useful tricks hidden in the enormous wealth of psychological knowledge

  • Millions of people all over the world have been swindling manipulating and persuading people with great success, but how do they do it?

  • well

  • If you understand how the human brain works and what makes people tick

  • You too can learn how to make people do pretty much whatever you want

  • The only question is whether you'll use this power for good or for evil

  • 1.The Reciprocity Norm

  • The Reciprocity norm is a pretty simple concept and one of the most powerful ways to convince others to do something for you

  • What it all boils down to is you scratch my back, I'll scratch yours.

  • Once you do a favor for someone else

  • They'll be more likely to help you in return with whatever you ask them

  • 2. The Chameleon Effect

  • Research has also shown that mimicking someone will make them more agreeable towards you. It's called the chameleon effect

  • Try copying their posture or body language and they might be more likely to help you out

  • 3. Don't get caught rambling

  • when it comes to the art of persuasion, less is more

  • Instead of listing all the various reasons why you're right and they're wrong

  • focus on one or two main points of the most. One good reason is ideal

  • 4. Start small. This is known as the foot in the door technique

  • Basically what this means is that if you ask someone for a small favor such as borrowing a quarter

  • They're more likely to continue doing favors for you, even big ones!

  • But if you just start off with asking to borrow their car, you might have less success

  • 5. Status

  • Status is important when asking people for favors

  • Use their official titles such as doctor mister professor

  • And don't forget to use their name

  • People love to hear their own name and they like to feel respected

  • 6. Speak faster. Are you a fast talker?

  • Well, if you want to convince people that you're right, quickly getting your point across can be an advantage according to research

  • Speaking quickly overwhelms their brains and doesn't give them a chance to form a rebuttal

  • 7. Contrasting

  • Every salesman knows this technique.

  • Start big and back down, but the key here is to ask for more than what you actually want

  • Eventually, you can scale back your demands and you'll be left with what you originally wanted in the first place

  • 8. Repetition Bias

  • This is also known as the Goebbels effect

  • Repeating the same lie often enough will eventually convince people

  • If you continue to repeat your opinion, even if it's wrong people will be more likely to accept it

  • 9. Wait till they're tired. If you're trying to convince someone, wait till they're tired

  • Research has shown that critical thinking goes out of the window when people are tired

  • and they're more likely to agree with whatever you're saying

  • 10. Remind them of the benefits

  • When trying to convince someone to do something or to take a particular opinion always phrase your argument in terms of how they benefit

  • Always mention what you're offering them before you talk about what you want from them?

  • 11. Priming

  • A very interesting method is priming. There are many ways to do this and you can really get creative

  • What it really boils down to is substantially reminding people or encouraging people to do something or take a particular opinion

  • The classic example is if you want someone to write you a check make sure there's a checkbook nearby when you ask

  • But that's just scratching the surface when it comes to priming and there are plenty more examples of how this can work

  • 12. Sensationalism. Get excited about whatever you're selling even if that's an opinion

  • Make sure the person thinks that the time is running out

  • There's a limited supply if they don't act now the opportunity will go away. You've probably seen this a lot in commercials

  • 13. Make sure people are watching. This one only works if you're trying to convince someone to do the right thing and

  • Why wouldn't you be doing that? Anyway, when people are watching

  • Individuals feel like they're being judged by society at large. So they're more likely to do the right thing

  • 14. Choose your words carefully

  • Words have incredible power over people say please and thank you. Don't use big complicated words

  • It insults their intelligence. Nouns have more convincing power than Verbs. "Help her" instead of "Help".

  • There are countless examples of beneficial words and once to stay away from

  • 15. Get your friends to agree with you. This is also known as the bandwagon effect

  • Make sure that people who you're trying to convince know that a lot of other people agree with you

  • Social media can be a huge help in this case.

  • If everyone agrees with your opinion online more tend to jump on the bandwagon

  • So there you have it, 15 tried-and-true methods to persuade others

  • What did you think of this video? Did you like it or the points too generic?

  • Do you want us to cover another list with different tone? Leave your comments below?

  • Also...

  • Psych2Go mission is to make psychology accessible for everyone. That's our number one goal

  • We know the power of psychology and we want to help everyone else harness that. However doing this comes at a huge expense

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The art of persuasion is a subtle complex discipline which requires skill but lucky for all our viewers out there

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