Placeholder Image

Subtitles section Play video

  • - How to come up with a great brand name?

  • Now maybe you are thinking of starting a business

  • and you're thinking about a good company name

  • or you already have a business,

  • but you're thinking of launching a new product

  • or a new program or a new service.

  • You see, having a great name helps a lot

  • in terms of marketing.

  • Now obviously, there are exceptions to this rule.

  • They're a lot of great brands out there in the marketplace

  • that they have some difficult or weird names

  • that are difficult to remember

  • but those are the exceptions.

  • To me, if you're in business,

  • why not give yourself every single advantage

  • that you could have to win in the marketplace

  • and having a great brand name helps.

  • It makes you more memorable, right.

  • Now the concept that I'm gonna teach you today

  • it's a very simple but very profound concept

  • you probably have never heard of from anywhere before.

  • And that's the concept of phonological loop.

  • Now that's a big word.

  • Now what does that mean?

  • I want you to understand

  • this is one of the essential concepts

  • of our working memory model that it represents

  • basically a pre-store of verbal information

  • together with a rehearsal mechanism.

  • Now I'm not get into the science of exactly how

  • your brain works and things like that

  • cause you will not be interested in that.

  • For now, what you need to understand is this,

  • any information that's coming in to your ears,

  • it goes over and over again for about three seconds

  • in your brain.

  • That's all you need to know.

  • So most of us, we learn by sound, not by sight.

  • Right, we learn by listening.

  • So what happens is, anything that comes into your ears,

  • verbal communication,

  • if it bounces around the phonological loop,

  • it's easier to remember

  • and it makes your brain more memorable.

  • So how do we accomplish this?

  • We accomplish this by two ways.

  • The first is alliteration.

  • The second is rhyming.

  • So what makes Coca Cola so valuable as a brand,

  • even more valuable?

  • The brand itself is worth way more money

  • than all the assets combined.

  • Coca Cola, you see that?

  • Coca Cola.

  • Google, M & M,

  • Samsung, Chuck E. Cheese,

  • PayPal, Bed, Bath & Beyond.

  • You see, all these brands,

  • when we have that repetitive sound,

  • it's easier for you to remember.

  • Also, personal name brands like Marilyn Monroe.

  • See, a lot of these names if you think about it,

  • if you can, when you plan about your name, your brand,

  • if you think about how you can have those sounds,

  • repetitive sounds,

  • if you can use that,

  • it's much easier for people to remember.

  • So I've a challenge for you.

  • I want you to think about some brand names

  • that are out there.

  • How many of them follow these principles?

  • Comment below and see how many you could come up with.

  • And by the way,

  • if you're not already a subscriber to my podcast,

  • the DanLok Show,

  • make sure you click link here or here

  • to subscribe to my show.

  • It's absolutely free.

  • Every single week I bring on a business titan,

  • an industry transformer,

  • someone who's been there and done that.

  • An expert, absolute expert in their field

  • and I bring them on,

  • I ask them some pretty profound questions

  • to bring you the insights,

  • to bring you their wisdom.

  • You can listen to the show on the go on your downtime.

  • Use it wisely.

  • So, click a link here and make sure you subscribe.

- How to come up with a great brand name?

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it