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  • Our company has a new strategic initiative to increase market penetration, maximise brand loyalty, and enhance intangible assets.

  • In pursuit of these objectives, we've started a new project --

  • for which we require 7 red lines.

  • I understand your company can help us in this matter.

  • Of course!

  • Walter here will be the Project Manager. Walter, we can do this, can't we?

  • Yes, of course.

  • Anderson here is our expert in all matters related to drawing red lines.

  • We brought him along today to share his professional opinion.

  • Nice to meet you! Well, you all know me.

  • This is Justine, our company's design specialist.

  • Hallo...

  • We need you to draw seven red lines.

  • All of them strictly perpendicular; some with green ink and some with transparent. Can you do that?

  • No. I'm afraid we --

  • Let's not rush into any hasty answers, Anderson! The task has been set and needs to be carried out.

  • At the end of the day, you are an expert.

  • The term "red line" implies the colour of the line to be red. To draw a red line with green ink is --

  • well if it is not exactly impossible, then it is pretty close to being impossible.

  • What does it even mean: "impossible"?

  • I mean, it is quite possible that there are some people, say suffering from colour blindness,

  • for whom the colour of the lines doesn't really make a difference.

  • But I am quite sure that the target audience of your project does not consists solely of such people.

  • So in principle this is possible.

  • I'll simplify.

  • A line as such can be drawn with absolutely any ink.

  • But if you want to get a red line, you need to use red ink.

  • What if we draw them with blue ink?

  • It still won't work. If you use blue ink, you will get blue lines.

  • And what exactly did you mean, when you talked about the transparent ink?

  • How to better explain?

  • I'm sure you know what "transparent" means?

  • Yes, I do.

  • And what a "red line" means, I hope I don't need to explain to you?

  • Of course not.

  • Well... You need to draw red lines with transparent ink.

  • Could you describe what you imagine the end result would look like?

  • C'mon, Anderson! What do we have here, kindergarten?

  • Let's not waste our time with these unproductive quarrels.

  • The task has been set; the task is plain and clear.

  • Now, if you have any specific questions, go ahead!

  • You're the expert here!

  • Alright, let's leave aside the colour for the moment.

  • You had something there also relating to perpendicularity?..

  • Seven lines, all strictly perpendicular.

  • To what?

  • Erm, to everything. Among themselves.

  • I assumed you know what perpendicular lines are like!

  • Of course he does. He's an expert!

  • Two lines can be perpendicular.

  • All seven can't be simultaneously perpendicular to each other.

  • I'll show you.

  • This is a line, right?

  • Yes.

  • And another one. Is it perpendicular to the first line?

  • Well...

  • Yes, it is perpendicular.

  • Exactly!

  • Wait, wait, I'm not done. And a third one: is it perpendicular to the first line?

  • Yes, it is! But it doesn't cross the second line. They're both parallel.

  • Not perpendicular!

  • I suppose so.

  • There it is. Two lines can be perpendicular --

  • Can I have the pen?

  • How about this?

  • This is a triangle.

  • It's definitely not perpendicular lines.

  • And there are three, not seven.

  • Why are they blue?

  • Indeed. Wanted to ask that myself.

  • I have a blue pen with me. This was just a demonstration --

  • That's the problem, your lines are blue. Draw them with red ink!

  • It won't solve the problem.

  • How do you know before you've tried?

  • Lets draw them with red ink and then let's see.

  • I don't have a red pen with me, --

  • but I am completely certain that with red ink the result will still be the same.

  • Didn't you tell us earlier that you can only draw red lines with red ink?

  • In fact, yes, I've written it down here!

  • And now you want to draw them with a blue ink. Do you want to call these red lines?

  • I think I understand. You're not talking about the colour now, right?

  • You're talking about that, what do you call it: per-per, dick-dick --

  • Perpendicularity, yes!

  • That's it, now you've confused everyone.

  • So what exactly is stopping us from doing this?

  • Geometry.

  • Just ignore it!

  • We have a task. Seven red lines. It's not twenty; it's just seven.

  • Anderson, I understand; you're a specialist of a narrow field, you don't see the overall picture.

  • But surely it's not a difficult task to draw some seven lines!

  • Exactly. Suggest a solution!

  • Any fool can criticise, no offence, but you're an expert, you should know better!

  • OK. Let me draw you two perfectly perpendicular red lines, --

  • and I will draw the rest with transparent ink.

  • They'll be invisible, but I'll draw them.

  • Would this suit us?

  • Yes, this will suit us.

  • Yes, but at least a couple with green ink.

  • Oh, and I have another question, if I may.

  • Can you draw one of the lines in the form of a kitten?

  • A what?

  • In the form of a kitten.

  • Market research tells our users like cute animals. It'd be really great if --

  • No-oh...

  • Why?

  • Look, I can of course draw you a cat.

  • I'm no artist, but I can give it a try.

  • But it won't be a line any more. It will be a cat.

  • A line and a cat: those are two different things.

  • A kitten. Not a cat, but a kitten.

  • It's little, cute, cuddly. Cats, on the other hand --

  • It doesn't make a difference.

  • Anderson, at least hear her out!

  • She hasn't even finished speaking, and you're already saying "No!"

  • I got the idea, but it is impossible to draw a line in the form of a cat...ten.

  • What about a bird?

  • So, where did we stop? What are we doing?

  • Seven red lines, two with red ink, two with green ink and the rest - with transparent.

  • Did I understand correctly? -- -- Yes.

  • Excellent! In which case that's everything, right?

  • Oh, oh, I almost forgot, we also have a red balloon.

  • Do you know if you could inflate it?

  • What do I have to do with balloons?

  • It's red.

  • Anderson, can you or can you not do this? A simple question.

  • As such, I can of course, but --

  • Excellent. Organise a business trip, we'll cover the expenses, --

  • go over to their location, inflate the balloon.

  • Well this was very productive, thank you all!

  • Can I ask one more question, please?

  • When you inflate the balloon, could you do it in the form of a kitten?

  • Of course I can!

  • I can do anything, I can do absolutely anything.

  • I'm an expert!

Our company has a new strategic initiative to increase market penetration, maximise brand loyalty, and enhance intangible assets.

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