Most people don't have experience deciphering complex charts and figures, so having a resource like the SPDC can help potential business owners learn what they need to be successful.

You mentioned the particular industries that you were interested in were Marie's and coffee we pulled from a number of the resource is that we have available.

So you have an idea of the competitive landscape as well.

What would you say are the pros and cons of these in this, well, coffee we want every day.

So when we are looking at the desire or need or want in the community, our customers, a coffee shop that's a very big pro con is the environment can become convoluted because there's so many?

Why don't we do breweries?

The IBIs World Report is predicting that it's gonna be a higher growth over the next five years.

And you see, you know what?

What are people drinking craft beers for?

Most of those growth comes from you know what I found in this industry.

What least was exciting for me was there not as opposed to new people coming into their industry they actually welcome it and they try to help.

You can start it.

It's a new industry, so it makes sense for the players to work together to grow it.

A big con.

I guess we need to call it that or the barriers to entry because you do need licenses and it can take a while to get that done.

Equipment costs go along that with the equipment, and the pro is you're in a community that likes their beer, and they also like their craft beers On average household.

Spend about $100 more a beer away from home than to do on coffee.

Some beers maybe more profitable.

But after hearing all the research, I'm definitely going to open a craft beer business.

People are spending money on it.

The industry is in continual growth, and it is a potential to scale nationally.

Plus, it's a collaborative field.

So my plan is to connect with other local breweries to utilize their infrastructure, which will help me with my savings on equipment cost.

I know that I could make craft beer $1,000,000 business.

I want to start finding team members, so I would appreciate it if I could utilize a computer.

You don't want to put a ad out there for recruiting.

More people absolutely would love to help you with that.

Once you have a direction ahead in one of the most important things you can do is surround yourself with people who can strengthen your weaknesses.

I'm gonna post an ad online saying them looking to build a team, my brewing business.

I want to target people who are passionate about bringing a new local business here to here a big day today.

Small business development center holding open interviews to build out a team.

One of my most important business principles is human capital.

I've been successful because I've surrounded myself with people smarter than I am.

But my most important criteria for hiring someone is their personalities.

You know, in opening a brewery, I'm gonna need people with managerial skills, you know, people, obviously with brewing experience.

And there may even be food component into this.

The problem is, I don't have any money to pay these guys.

It's all about sweat equity.

That's how they're gonna have a piece of this coming.

Hey, Chris, come on back.

All right.

Actually, you were here.

Be good.

All right.

What's your background Broadcast?

Communications, Actually.

Initially.

Tell me about yourself.

My specialty is custom furniture.

Woodworking.

I've been doing that for 16 years.

And my job was sourced overseas circumstantially local brew here'll average bring had lost their brewer and started learning more brewing on a much bigger scale.

I've been cooking for a long while now.

How?

Like O c d.

And like sometimes I get, like, rural nervous, like this Stress do I love it.

I mean, no, like, I'm probably gonna die early of a heart attack or something, but do I handle it?

Well, no, I don't.

You know what I mean?

I have been in the web design or any of that a little bit.

I feel confident with my content creation ability.

When I do an interview I care about if somebody is gonna fight hard, they're gonna stay long and they're gonna believe in the company.

I'm looking at their eyes.

I've seen if they stare back at me, I'm seeing how long make blink.

It's really not so much about making a whole bunch of money.

Probably for the 1st 2 months, it's gonna be planning.

It's gonna be behind the scenes and that's gonna be without pay.

I'm looking for people that I hope see kind of the dream.

And you look back on this and go, Why wasn't that fun what we did?

You know what we created?

Have a mortgage to two sons.

I got a wife.

Money's kind of like the necessity.

Something like this would be a great experience for me as well.

And watching someone you know kind of built a business from the ground up and be cool.

Yeah, very nice to meet you.

Yeah, Armando.

He feels like a good fit.

Nice to meet you and Chris.

I think he's ready to jump in with both feet from headed out to meet the people that have made the first cut to be team members were going to a bar crawl.

Today I'll learn who kind of stands out, maybe as a leader, since I don't know the area well.

This is my chance to get feedback from locals on the idea and how to make this brewery stand out here in theory, and I got to keep reminding myself it's not only that I'm evaluating them, but they're probably evaluating me.

Justice hard.

Instill confidence.

If your team doesn't believe in you, you're going nowhere.

So part of running a successful business is to make sure your team believes in the vision as much as you do.

They ae also invited R J R gender.

Mr.

Chris, When I was working with RG last week, I told him that I wanted to start a business here in Erie and he agreed to come down, meet everybody and learn about it.

He's someone I really want on the team.

Yeah, and I asked Matt Sanders join us.

Matt reached out after the Open interviews.

He has a background in liquor distribution, so he could be a great asset to the team wears to the pictures.

The older you get, you get more conservative because you're going.

I don't wanna start over again.

Well, I thought, Let's start over.

I mean, why not?

I don't know what's gonna happen, but I don't want the 9 to 5 job right now.

You have a dream and vision and you go for it.

I want to do a brew house, but also brand it and get it bigger so it could go statewide and then see if it can go bigger than that.

And I tell you, I really couldn't think of a better place in the area.

Even in the short amount of time that I've been here.

I love very.

All right, let's move to the next one.

So I think the most important thing that we can do is make this brewery about the local underdogs.

The hardworking people of eerie one concern I have is Okay, So this guy not from here he wants come the area started brewery.

Who knows nothing about brewery.

Kind of wondering if someone is going to be like, Well, wait a second could take from your market share, but we're like, you know, this is our town and don't get work.

So I think that's already got a huge advantage.

Yeah, that's true.

You know, you could have brought in a bunch of outside consultants like that.

That wouldn't have worked most of time with somebody.

You know, I should start this business blah, blah, blah, and it never goes any for.

And here Glenn is 55 he's like, No, we're gonna do this.

You gotta have respect for that, and I would love to be a part of that because that's also thank you all appreciate everything.

It's great hearing from the team and I love the enthusiasm and they sound invested, and I think they see the vision and that's important.

This is going to belong to them.