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  • So, we're talking about transformation and change, right?

  • And there is a lot of change around us.

  • Technology is changing, societies are changing,

  • our personal lives are changing.

  • The only constant in life is really change.

  • But, why is change often so scary?

  • Why do we not see the opportunities, but only the risks?

  • Why is it so hard to get out of the comfortable

  • status quo we are in right now to move forward?

  • Well, of course you need some energy, right?

  • If you are comfortable in one place, you need some energy to move forward,

  • you need to find the energy somewhere within,

  • or around you.

  • And then, of course, we're human.

  • We have emotions,

  • and very often, our emotions get the better of us

  • when confronted with traumatic transformational change

  • around us.

  • Professor Schlossberg has a great theory

  • and a great model of transition

  • that really explains the emotional roller coaster we are going through

  • when confronted with radical transformation.

  • Something big happens to us or around us or with us,

  • the first thing: denial - this is not happening!

  • It's not happening to us, it's not happening now.

  • Eventually, though, reality sinks in,

  • a lot of fear and anxiety take over.

  • What do we do, what does it mean for us?

  • Will we have enough to eat, will we have a roof over our head,

  • will we be loved, who knows?

  • We're stressed, we try not to deal with it

  • but eventually, we'll try to find out how to practice some things.

  • Try, well, this works, this might not work, we are learning things,

  • and then, we start to discover the opportunities in the transformation.

  • We're getting excited

  • we want to change the world,

  • and want to change everybody around us and with us,

  • and realize everybody else -- while we are super enthusiastic --

  • might be still on the other side and be stuck in fear

  • and anger and depression.

  • So, this is how it works.

  • Sometimes it goes in seconds, sometimes it takes years

  • and unfortunately, sometimes people

  • and complete organizations get stuck somewhere in the middle

  • of deep depression, unproductivity, and fear.

  • So, our goal --

  • if we have reached the excitement about the transformation we want to drive,

  • is to take the other people with us,

  • and help them through this emotional rollercoaster.

  • How do we do this? First:

  • You want to have a super clear vision

  • of what this transformation actually look like.

  • Has to be clear, has to be short, has to be crisp

  • and by the way, 80% of all change management projects fail

  • because they don't have a good vision.

  • So, if you get one thing right,

  • this has a huge opportunity.

  • Second:

  • Be clear on the impact.

  • Of course, the negative impact if you don't move,

  • or the people around you don't move, the organizations don't move.

  • But also the positive impact,

  • that adresses the fears, the concerns and

  • the search for opportunities

  • that is out there with all of us

  • that gives us something to hold on,

  • to get the energy, to get through this curve and get out and be enthusiastic

  • and motivated and drive things forward.

  • Communicate.

  • If you're dealing with someone who is in denial or in deep fear

  • they are not reading a five page document,

  • so you have to be very clear and crisp,

  • what's in it for them, why they don't have to be afraid,

  • and how they can help to move things forward, and make it better.

  • Over-communicate, again and again and again

  • according to where somebody is on the emotional curve.

  • Doesn't matter if you're enthusiastic, if they're afraid,

  • you need to be addressing them where they are

  • and to deal with their fears.

  • Fourth: Don't do it alone.

  • Build a team that helps you

  • to understand the big picture.

  • A diverse team with diverse viewpoints

  • sharpens your vision, gets a better strategy, gets a better plan

  • and you have a lot of allies that can help people

  • and organizations for every stage of the emotional curve.

  • And last, but not least: You own the change.

  • You are the leader of the change you want to see and you want to drive.

  • Celebrate the victories, step by step

  • while you're going through this transformation.

  • So people stay engaged

  • they see the progress

  • and you start a movement, and more and more people will join

  • and support you in that journey.

  • And at the end, don't forget to celebrate the victory.

  • Celebrate, harness the energy because one thing is sure

  • change is happening again

  • but if you have successfully managed to radical transformation once,

  • a second time

  • it's not easy, but it's going to be easier.

  • With that, I want to invite you.

  • We're in a world full of opportunities.

  • Some of them look scary, but they are definitely out there

  • to make our world a better place

  • and I would like you

  • to become the change you want to see in the world.

  • Thank you very much.

  • (Applause)

So, we're talking about transformation and change, right?

Subtitles and vocabulary

A2 transformation enthusiastic emotional move energy curve

【TEDx】Lead and be the change: Mark Mueller-Eberstein at TEDxRainier

  • 1364 94
    阿多賓 posted on 2014/03/21
Video vocabulary

Keywords

change

US /tʃendʒ/

UK /tʃeɪndʒ/

  • noun
  • Exchange of one set of clothes for another
  • Money in the form of coins instead of paper
  • Money returned after giving too much
  • Act of making or becoming something else
  • verb
  • To exchange one set of clothes for another
  • To exchange one kind of money for another
  • To replace something with another thing
  • To make or become something else
  • To go from one train, bus, etc. and go to another
drive

US /draɪv/

UK /draɪv/

  • noun
  • A person's ambition and motivation to do something
  • Action of moving cattle from one place to another
  • A part of a computer which stores the data
  • A trip by car
  • Power to move or operate an engine, car, etc.
  • Action of hitting a golf ball
  • Hard area where cars are parked leading to a house
  • verb
  • To move cattle from one place to another
  • To control a vehicle so that it moves somewhere
  • To force to go somewhere, or do or be something
  • To give power to move or operate an engine, etc.
  • To hit a golf ball
  • To push or hit an object into something else
people

US /ˈpipəl/

UK /'pi:pl/

  • noun
  • Ordinary people; the general public.
  • Ordinary people; commoners.
  • Persons sharing culture, country, background, etc.
  • The employees of a company or organization.
  • Humans in general; persons considered collectively.
  • Men, Women, Children
  • A nation or ethnic group.
  • Human beings in general or considered collectively.
  • One's family or relatives.
  • other
  • Human beings in general or considered collectively.
  • other
  • To populate; to fill with people.
world

US /wɜrld /

UK /wɜ:ld/

  • noun
  • All the humans, events, activities on the earth
  • A particular area of human life or activity.
  • The earth, together with all of its countries, peoples, and natural features.
  • A person's experience, environment, and way of life.
  • A great deal; very much.
  • All the people living on earth and their activities.
  • Political division due to some kind of similarity
  • The universe or cosmos.
lot

US /lɑt/

UK /lɒt/

  • noun
  • What happens to a person in life from chance; fate
  • A group of people seen together
  • Item for sale at an auction
  • Small area of land used for a purpose e.g. parking
address

US /əˈdrɛs/

UK /ə'dres/

  • noun
  • A location in a computer's memory
  • A formal speech delivered to an audience.
  • The particulars of the place where someone lives or an organization is situated.
  • Exact street location of a place
  • A formal speech to a group of people
  • other
  • Think about and begin to deal with (an issue or problem)
  • To speak to someone using a formal title or form of address.
  • Write the name and address of someone on an envelope or package
  • Speak to (a person or an audience), typically in a formal way
  • To deal with or start to discuss a problem.
  • To speak to someone.
  • To write an address on an envelope or package.
  • verb
  • To write the place someone lives on a letter
  • To refer to someone or something formally
  • To make a formal speech to a group of people
  • To try to find a solution to; think about
invite

US /ɪnˈvaɪt/

UK /ɪnˈvaɪt/

  • other
  • To make a polite, formal, or friendly request to someone to go somewhere or do something.
  • noun
  • An invitation
  • verb
  • To ask someone to go somewhere or do something
big

US /bɪɡ/

UK /bɪɡ/

  • adjective
  • Popular
  • Serious
  • Large
start

US /stɑrt/

UK /stɑ:t/

  • other
  • Beginning of something in place or time
  • noun
  • First time or place that a thing exists; beginning
  • First opportunity to achieve something, e.g. a job
  • Sudden action or movement because you are scared
  • verb
  • To do, be or happen for the first time; begin
  • To turn something on
place

US /ples/

UK /pleɪs/

  • noun
  • One's proper or appropriate role or duty.
  • One's home or residence.
  • Particular location, area or region
  • A position in a sequence or structure.
  • A position in a competition or ranking.
  • A house or home.
  • A person's situation or circumstances.
  • A town, city, or other area.
  • verb
  • To put someone in a particular type of situation
  • To make an order.
  • To put something in a certain location or position
  • To put something in a particular position.
  • other
  • To recognize or remember someone or something.
  • To make an order.
  • To put something in a particular position.
  • To rank in a competition.

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