more vehicles, and more employees

That’s why DHL IS FASTER

However to communicate this with a classic advertising campaign

is expensive.

So why couldn’t the competitors advertise for DHL.

For that purpose giant packages were taped all over with Thermo Active foil

and cooled down below the freezing point. (-4 C)

In this way the competitors picked up a black package that

that transformed back at temperatures above freezing

and delivered the message in the most beautiful colors.

To addresses in the city that were not that easy to find.

After all, they were paid reasonably,

the result an innovative way to communicate

and everyone played along.

Well, almost everyone.

Thank you very much.