Placeholder Image

Subtitles section Play video

  • guys, we're going.

  • So what is conscious?

  • Creative?

  • It's creative.

  • That is non accidental.

  • And before I'm going to tell you how toe be creative, How tow influence your own creativity, how tow influence other people with your own creativity.

  • I'm gonna ask you who consider themselves creative.

  • Wow.

  • Great.

  • This is awesome.

  • So we are going to warm up of a very simple exercise that is going to stimulate your brain a little bit.

  • So you're gonna introduce yourself to someone you don't know with your name, and then rewards that each start with the same letter of your name, right?

  • So, for example, my name is Dorota.

  • I'm daring.

  • Well, I wrote determinate ID, and then my friend made me realize that would actually didn't exist.

  • So feel free to invite your own words, especially if you are not 90 speaker.

  • So determine and delicious, right?

  • Why not?

  • So turn to the person you don't know.

  • And please introduce yourself with three words and your name.

  • Come on.

  • Okay.

  • They create this, you can invent your own words.

  • All right, All right.

  • We're going to continue slowly, right?

  • How was that pretty fun, right?

  • So creatively work in a very simple way, like anything else.

  • Toe train, creativity that you actually don't train creativity like you don't trade happiness.

  • If you want to access happiness, you will train your gratitude.

  • You will train compassion.

  • You were put it into different sections, right?

  • So creativity.

  • Intellectual operations that involved in creative thinking belonged to six actually groups.

  • And that's abstract abstraction Operation Association that active reasoning, inductive reasoning, metaphorical thinking and transformation.

  • And so what we did today.

  • It was trying to find association, an analogy that not only actually create new pathways in your brain, but also help you to remember the other person name, and I'm not going to go deeper.

  • But if you would like to read more about heuristic technique and how you can actually train your creativity, these alters all of them.

  • Are wrote amazing books about this.

  • I highly recommend it to you.

  • So creative people show tendency off fourth in action that in most people are segregated, then then they contain contradictory extremes.

  • Instead of being an individual, each of them is a multitude.

  • What that means in the society were very often think.

  • We need to know that one thing that we will become absolutely the best at.

  • And that's absolutely wrong because that limits us.

  • We keep then and we block ourselves in finding over and over that one thing.

  • But you can't possibly find that one thing unless you try everything.

  • Because so in one, off the interviews, he was asked Are you a photographer?

  • Yes, I am.

  • Are you a writer?

  • Yes, I am.

  • Are you sculpture?

  • Yes, I am.

  • Are you filmmaker?

  • Yes.

  • He was doing everything and tanks toe that his imagination was so big.

  • So never limit yourself with You know, I need to have that one thing that I will that will represent me and who I am.

  • If I didn't try every possible thing in my life in art, I could not possibly be able to even hold position off creative director.

  • So what Influence your creativity.

  • Creativity is influenced by 33 things forced Think is your environment.

  • There was a very interesting study made out off to hunt 1200 people who are experiencing not symbolic consciousness.

  • And they talked to those people and the qualitative and quantitative assessment in the basket of cognition, emotion, perception and sense of self, and what they discovered is that people from the same tradition in different location have less in common than people from different tradition in the same location.

  • So whoever used to round yourself with and all your entire environment influence every single day.

  • Your creativity.

  • Some people say you are a multitude off five best friends, you know, Right?

  • It kind of works like this.

  • So if you want to stimulate your creativity, start with stimulating your environment.

  • Goto our galleries spent time with creative people is gonna influence how you think how you perceive worth how you express yourself.

  • So the second would be your perception.

  • We can control our lives by controlling our perception.

  • And the last one, your curiosity.

  • When someone emphasizes the technique over concept, they scout people with a curiosity.

  • They keep asking why how to be creative?

  • It's not Actually, that's difficult.

  • First of all, remain curious.

  • Every one of you, when you were little, you were crazy creative.

  • You have your imaginary friends were building castles out of sand and you have dollhouses and so on always happening in our minds.

  • And then what happened at the society actually learned us to leave either in the past.

  • So in the future, right?

  • How many of your esten your childhood?

  • Who would you like to be when you grow up?

  • All of us, How you can possibly know what you are going to do when you grow up in 20 years, it's impossible.

  • So by all the time learning toe and the program to live in the future, you actually unlearned to live in the present moment.

  • And that is what limits completely our creativity because creativity can only live in the present moment.

  • Right?

  • So all this society school parents, when they all the time ask you all this question about the future, they actually stress you.

  • They put the fear in your mind and that fear limits your creativity.

  • So remain curious.

  • Remind yourself how it is to be a child.

  • Have this child is brain and start to be curious about everything that is around.

  • You don't put face things in the basket, Don't think automatically, and that will help you to be curious.

  • Then many idea are always better than one idea.

  • When we start to bake your creative, we often find this one idea and we become obsessed by this.

  • And then what happens is that we switch from our right brain that is creative toe our left side brain that is analytical.

  • And we start to conceptualize this idea.

  • We start to perfection, eyes this idea and become so obsessed that we can't even more objective about about this idea.

  • And when you do that, you're actually not training your brain to be creative.

  • You train your brain to be analytical, So in order to become more creative, you need toe.

  • Don't you can't be afraid to have as much idea as possible, and pretty much you should never be attached to them.

  • So I guarantee you, if you have 50 idea most, you are more like more likely to have a one good idea in all of this number off 50.

  • Then if you have one right, doesn't make sense, so don't be afraid to be in perfect now.

  • Imperfection.

  • Lee, to Somewhere Unexpected is a free from mistakes free from faults, and it's simply more interesting.

  • Great examples in Sergi art.

  • Some think broken that Waas united together with gold, created an effect that it's so much more powerful and so much more beautiful.

  • So don't be afraid to be perfect.

  • To be an perfect and try different things.

  • Try toe, try to break, try to destroy, try to decompose things and you might be surprised by the results that can actually bring you embrace in permanence.

  • The only way to make sense out off change is to plug into it, move women with it and doing the dense.

  • It all goes away.

  • Eventually everything goes away.

  • I become.

  • I became really fascinated with something that is called ephemeral design.

  • Ephemeral design is a design that is created just for a short moment.

  • And then it's gone, because that would not only trained me in not becoming obsessed with everything that I have ever created, but I wouldn't be also afraid of making mistakes if that happened.

  • What I found is that actually the result what was much more perfect that I would actually expected This is one of my art.

  • I did, for one off the music video, a design that was created just for a moment.

  • Just for instance, it looked like something that probably you could say I worked on it for four days there and conceptualize it, not it out.

  • It was created in 10 minutes and it looks so beautiful.

  • Another one.

  • This is a dress made out of toilet paper that I did that I created in 15 minutes.

  • It looks pretty damn perfect, right?

  • Because there was not know fear behind it, to destroy something, to make something that will not look good because it won't.

  • It won't exist anyway.

  • It's a beautiful training to your mind, to create things and actually destroy them afterwards.

  • Another one.

  • It's a dress made out of paper again.

  • It was destroyed with the pain up after five minutes and and and I find that such a powerful expression in something that actually is part off a process off disappearance because you said you have to know where to finish.

  • I think in art we always have that problem.

  • We don't know it went to finish When the art becomes you know this piece we want to keep forever enjoy the process more than the final results do Usual thinks in the usual way.

  • So when you think about this and we talked about this automatic reaction to everything we have been programmed since childhood toe have this automatic reaction to everything one time they actually test in the office environment, they change the placement off the printer and they taste with the camera.

  • How many times people would make a mistakes to go to the old place?

  • Before that, the mind would actually learn to go to the new location.

  • 18.

  • 18 guys.

  • So what does it mean that we most of the things we're doing, we're doing them automatically and we don't even think about this.

  • We have a certain reaction and we don't even question why we're acting in a certain way.

  • We don't question that.

  • Maybe one time in the childhood he has been programmed to react in a certain way, and it was so much coded in their mind and that we just do it without questioning it.

  • And so, if you don't question how you do, thinks you're never going to be creative, So try toe, try toe every day, do something differently, choose different way when you go to work, brush your teeth with left hand left, hand it the friend food.

  • Try different clothes, try to react in a different way.

  • Try to contradict yourself If you if you are terrified of speaking on stage.

  • Well, how would you know that you are actually terrifying before trying.

  • And in the first in the even more important question where that fears come from, what kind of believe created that fear?

  • That you are afraid of speaking on stage.

  • And then you believed in that thing.

  • You cultivated it over years and it became your personality.

  • Personality is just combination or whatever you think about yourself.

  • Nothing more.

  • So do usual things in the usual way.

  • Be stopped, Burn about compromise.

  • Plan to have more accident.

  • Be mature enough to be childish and contradict yourself more often.

  • I absolutely love this quote.

  • I think it is described perfectly what I wish.

  • Everybody here should do.

  • Challenge everything.

  • There is no right or wrong way to do things.

  • No rules.

  • Attitude is so much more important than capability when you think about this.

  • If Einstein didn't actually question Newton, we wouldn't have a terribly off red relativity.

  • If better than believe that motorists way off playing was right, he wouldn't have composed nine symphonies.

  • If, for example, let's say vision like Yanni believes education Will was right.

  • We wouldn't have been sitting here, right.

  • Try to question everything.

  • And even if you agree with something still question it still still, ask if is it right for me?

  • Let go off the result.

  • The higher purpose is to have no purpose at all.

  • Don't a day to find ago, but rather the area of focus goals identified.

  • An outcome area of focus identifies.

  • How do you spend your time?

  • Goal is a result.

  • I really focus.

  • It's a gateway.

  • You are lost the instant you know what the result will be.

  • So if you don't know when you're going where you are actually going, the journey becomes much more surprising.

  • You might learn so much more about yourself and the process of art, the process off creations actually so much more powerful and so much more important than the final result.

  • It's like meditation.

  • It's like expressing yourself.

  • Art has become the most undefined, a limited on framed language in our society that is actually accepted by by the society.

  • So use that use it as a tool to actually heal and express yourself.

  • The people.

  • Why people of traveling so much because off the novelty, because they go to the place and they're actually they don't know where they're going.

  • You end up in this new place, Talyn.

  • You walk on the streets and suddenly you see everything that is around you.

  • We don't do that anymore.

  • In the places will we live in.

  • We have this direction where we goto this goal.

  • I'm going to my work.

  • I'm going to the coffee place.

  • We shut down in our mind.

  • We don't see anything that is around us.

  • Wake up.

  • When you walk on the streets, start to experience this place like you were seeing this place in the very, very first time.

  • And you have no idea when that that place might actually take you.

  • So stay open to this.

  • Surprises reimagine and recreate.

  • Art is notable reproducing an idea but recreating it, creating a new vision off the same reality, in the words of our people, are very often afraid of copping the other people.

  • Right?

  • But we also believe that everything has been done already.

  • Art and everything you're actually doing is a combination off everything you got.

  • You have already experienced everything that you have already seen.

  • People you have loved all the books you have read and have all the places you have seen.

  • You don't even sometimes, no.

  • When you come out of the idea if it's your own idea.

  • Oh, if you maybe read it somewhere one a long time ago and you don't remember it that it becomes this Meeks and that's fine.

  • But rather than trying to reproduce those ideas, try to see them differently.

  • Try to look at the same thing in a different way that is almost more powerful or as powerful as creating idea from scratch.

  • For example, my solution.

  • One of the greatest artists from 20 century reproduced make a party of Mona Lisa at the moustache and called her, which, phonetically in English sounds something like L.

  • A.

  • Should showed a coup, which means which means she has a hot s.

  • So he changed just by your title.

  • Actually a perception off a very serious art created way before him and so some things by just giving a title to something, you change the perception off how people see that same thing, right?

  • Another great example is, um, Lichtenstein reproducing given box, bedroom in off.

  • It's the same piece of art represent the same thing, although it's so different, right?

  • It's a pop Art and Lichtenstein Waas, the very father off pop art.

  • He wasn't afraid of reproducing.

  • He was.

  • He wasn't afraid of recreating because he knew that his vision off the same thing was completely different.

  • Great example is David Lesch up a last supper, right?

  • Right there.

  • A presentation when Russia fell was actually 17 years old.

  • He started to work with Andy Warhol and end the hired you for one off off his interview as a photographer and he said he just said to him, Well, I don't care what you do Just make everybody look good And he's one of the most successful photographer finance photographer off this century.

  • So don't worry what other people might think, be who you are and say what you feel because those who mind don't matter and those who matter don't mind.

  • So be authentic.

  • Try toe, really be undefined and express yourself folding.

  • I can go into one thing.

  • If you're excited about something, opinion off other people won't matter to you because you will share your own excitements.

  • If you sure an idea that you are not excited about this is where the problem might begin because then you would be frustrated.

  • Well, people didn't like my idea.

  • Where you liking your idea in the first place?

  • If you will always commit into sharing just what you really love and are passionate about, you won't be afraid of people's rejection.

  • When Lichtenstein, which I just showed you before, created pop art people hated it, hated it.

  • Everybody was judging it and saying how ugly it waas.

  • And then he knew he was into something.

  • So never limit yourself.

  • And that means never limit yourself in the way you would try to express yourself.

  • But also never limit yourself of what is actually possible.

  • I'm gonna tell you.

  • Starring this is a drawing.

  • I created the kind off.

  • Put it into your head how you can use framing into Owen framing yourself.

  • So I had this dream when I was little.

  • I wanted to become an artist, right?

  • I was foolish.

  • Um, my grand parents, when I was we're taking during the war to Cyberia most Most of the family died were very poor when I was growing up.

  • So when I said to my parents when I was little, I want to become an artist.

  • Everybody would laugh as you can imagine.

  • But I cultivated this dream, and when I turned 19 I told my parents, I'm going to move to Paris.

  • I'm going to learn French and and I'm going to study art, you know, simple.

  • My parents didn't allow me to go, so I went anyway.

  • And then I was proud to actually ask them for any help.

  • So I would hire myself in English speaking bar and I would start study French for five hours per day and then after one year and with complete my international exam from French so I could finally be able to apply the French University.

  • So I prepared everything that they came, and I was so excited going through this art school.

  • And I go for this examine that people are saying, Well, you can't really apply.

  • You're one year to your toe old.

  • I'm like what?

  • And in France, because it's a public university and everybody applies from all over country that they make something like a limit.

  • Age, age limits brain, so you can only apply one year after high school, but Polish High school finish one year later and French high school.

  • So I actually was unable to apply.

  • So imagine me.

  • I just spent, like working in the bar, learning French for one year, working super hard, preparing my portfolio, and I could not even apply.

  • What did they do?

  • Six.

  • No, I don't believe it.

  • There must be a way.

  • So I would go to the same school every single week for another months and months, and I would try to convince them, Like, you know, I'm foolish.

  • Maybe you can make some exception international students.

  • And after months, they said You know what?

  • All right.

  • I'm really tired of seeing you here.

  • Uh, I'm gonna organize an interview, but I can't promise anything.

  • And because it's not official, you're gonna have your interview in the coffee place next to the school.

  • I'm like, That's all I want.

  • That's it.

  • So they organized me this interview, and I'm going there, being convinced that will be Might be one teacher.

  • That's it.

  • I arrived.

  • There was 10 teachers, 10 the main teachers.

  • I was speechless.

  • My hands were shaking.

  • I couldn't talk.

  • I put my huge portfolio on the small, tiny coffee table And then, just like silence into the story, I thought I would die and after 10 minutes, they said All right, you can start in September.

  • But you have one year to prove yourself because I would have subject, like chemistry, physics, technology of fabrics, tissue and so on.

  • And they I didn't have any guarantee I would actually manage to do that in French.

  • After four years, I finished.

  • University is a forced in the history international student, and my collection was chosen one of the tree best collection off the school and would represent the school for another year.

  • And then I was asked to be in the jury of that school.

  • So when you feel something is right for you, trust that feeling.

  • If you wake up every morning and you feel you should be a writer, that means you should be a writer.

  • If you wake up every morning, you feel you should be a musician.

  • You should be a musician, but you don't know you can't choose when and how things will happen.

  • So you just need to stand, stay open and trust that gut feeling that you have that something is right for you.

  • So talking about the that lets the idea come to you.

  • Now we live in the noises area ever there.

  • Never waas a time when we needed silence and quiet and count more.

  • But we work ship's speed for its own sake and sheer sound, for for its own sake and powerful in its own sake.

  • We had I've been thought that to absorb information since school.

  • Everybody puts everything in us.

  • Nobody just asked to take things out right?

  • And the idea of the truth is the best idea.

  • Don't come from process of rational thinking that come from the enlightment off the intuition, like Einstein said.

  • So meditation walking, finding a quiet time toe, actually let the idea come out from you.

  • It's the best way to be creative.

  • Why you are not creative because you don't give yourself self space to be creative.

  • How many off your seat?

  • At least 10 minutes during the day.

  • Still, Wow, I'm so impressed.

  • That's amazing.

  • But most of the people you're like this is pretty conscious crowd.

  • Most of people run every single day and just focus on the task and focus on whatever they want to do.

  • It's etcetera, etcetera, and they don't create the space into idea, come actually to you and So I invite you all.

  • If you don't do it the best way toe, bring the idea out.

  • It's wake up in the morning and stay lying in bed for another 15 minutes with doing nothing.

  • You don't even have to meditate.

  • Don't visual ization.

  • This is thinking.

  • Just stay still.

  • If you have a problem, ask a question and then do nothing.

  • Put yourself white paper in front of you and just sit there.

  • This is the best practice to actually design.

  • Come out of the idea.

  • Create a space for it for your mind, toe, actually create something right.

  • Lucid Dreaming is a great way that you can practice as well on dhe.

  • How you practice a lucid dreaming is by not opening your eyes in the morning.

  • So the moment you opened your eyes, you actually lose 90% off the information that came to you from your conscious mind in the middle of the night.

  • By waking up keeping your eyes closed, I can guarantee you that you will most likely very quickly learn how to remember most of your dreams.

  • And, as you know, understand what most of his idea actually came to him in his dream.

  • So this is very good practice that you can also try experiment with a piratey off expression and what that means is noticed.

  • Like when we listen to the music.

  • Some of you guys pay attention to the lyrics and another people will pay attention to actual music.

  • Right?

  • We have this different senses that we read this reality with, and we also have a different senses.

  • We express our self with so different idea represented with different medium will have a different impact.

  • The same idea represented by photography by movie by writing by graphic design will have a completely different effect on you.

  • So first of all, when you create something you need to think about, right, imagine thatyou wantto translate your your message too.

  • But also what is even more important issue should learn.

  • What is that you what is your actually biggest expression?

  • What census you want to use the most when you express your piece of Arthur your your creative project and someone and that doesn't necessarily means that painting has to be created on the visually painting can be created by touch right painting can be created with all these different, different forms.

  • And also it doesn't mean that are actually has to be created on Lee with your right side of brain creative one know it can be very analytical and he can be absolutely gorgeous.

  • I gonna prove it to you.

  • So this is, um, piece of art.

  • That was perfectly intuitive.

  • Emotional sense word sensible.

  • There was no idea behind it.

  • It was purely created with the right side of the brain and then this project.

  • It's a project that I have created that explores identity, equality and integration with people from around the world that is supposed to unite people.

  • And actually, the place is printed onto a T shirt with the GPS coordinates.

  • So every single page person who has that T shirt can coat, go to the place photography themselves and make a part off the world so sewn into the world.

  • South, east, west, North pretty much brings the message.

  • We are all one.

  • This project on Lee for developing concept.

  • It took a year and I guarantee it wasn't creative.

  • It was mathematics.

  • How to make it happen, how to make that happen.

  • So even if you think you are not like you are purely matter.

  • You have purely mathematical brain.

  • It's still gonna work.

  • For example, how amazing art freedom ation our room, painted in the way when it becomes two dimensional square that's purely mathematical based are based on measurements and so on.

  • And though it's so strong and powerful, another great example is back means to Fuller, one of the greatest architect in the world.

  • When he was a little he well, all his life, he had a bad vision.

  • But, um, and he was a little who really couldn't see much, and there was no really glasses yet and and so on, And one time the teacher at school asked all the kids to create buildings, and because he couldn't really see it, it didn't make sense for him to create the square.

  • He wanted to create something more exciting, so he created a triangle just because touch wise, it was more interesting, didn't stop him that he couldn't really see no, that become his strength.

  • The fact that he couldn't actually see and he would design architecture through his touch become his biggest strength.

  • So I invite you to really get to know it like you're all your senses.

  • of what is your strength and how what kind of art you can actually create out of it.

  • So I think with your feelings and think with your senses now the most important and you don't need a skill or talent, this is really fundamental.

  • Maybe you need a skill on talent 100 years ago.

  • Now, in nobody society, it is all about an idea.

  • It is idea that counts.

  • It's art.

  • It's not logical.

  • It's not practical anymore.

  • It doesn't make sense.

  • Very often.

  • You walk into art gallery and you see like black box in the middle of the room, and you're like, What is it?

  • And if the actually artist is able to explain why this black boxes there, it becomes an art, right?

  • It's all about the concept.

  • So, for example, chair, you can't see them right toe.

  • Hold your clothes, but change your perception off the chair.

  • Do you need a talent to create a no, Not really.

  • Another great photography by Lee Seon Bart, who put represent well known items on object in a very unusual way.

  • Almost shocking, almost provocative.

  • Great.

  • This great artist Sebastian era Zurich, who also used that technique off off combining different, shocking, provocative representing object in the very provocative way to get.

  • So it gives you different, completely different vision off the same thing.

  • And it's actually have very strong message behind that architecture designed inside out all the pipes, plumbing, escalator lifts, cables are all outside doesn't make sense.

  • It doesn't, but it's one of the West off the one off the most well, no building in the in the art.

  • It's the Centre Pompidou in Paris or this one, Philip Starke.

  • It's basically lemon squeeze in that doesn't work, And what makes him famous is that it doesn't work because he combined in here his absolute obsession for science fiction, for the shapes of animals and for the shapes off plants.

  • It represented him.

  • And now it's a museum of modern art's precisely because it doesn't work to, um, runways.

  • The most famous in the history of art force.

  • Alexander McQueen, representing address painted during the run away that it's not practical, it's not even beautiful, but the idea itself to do it something like this.

  • Such a performance create made out of him a true really artist, right?

  • The other very famous, rendering the history of fashion is Viktor and Rolf.

  • Fall 2002 and these are close.

  • These are clothes that are, um, made out of blue screen, and in them you have a projection off the landscape.

  • Beautiful, right?

  • So it's all about an idea.

  • So to be true to an idea, you have to value but vitality over finish movement over static expression off a perfection form over function.

  • Put your personality over practicality and your individuality into everything.

  • You can take a picture.

  • All right, So what influence How people perceive your ideas.

  • Nothing exists until or unless it is observed in.

  • Artist is making something exists by observing it.

  • And so you have four things that are fun, the melting off fundamental off for how people perceive your ideas.

  • It's your self perception, your message, your language and your tone of voice.

  • It's pretty much everything that consists on building any brand identity guys.

  • So it's not only about actual art is about building any brand identity you build, and when you do that, you always talk to the inner child of other people.

  • You sell a dream, you sell this vision and then you make it more practical.

  • so the aura about every person and every artist, every brand, it's more important.

  • Then what actually is the product, Every advertising it's built on that.

  • Like Apple, it's not about computers.

  • It's about creativity, Right?

  • Harley Davidson?

  • It's not about what a cycle it's about being revolved.

  • And so you sell this idea and you.

  • If you are in artist yourself, you need a tow.

  • Convinced if you want to convince people to ward off your work, you need to convince them to your own worth.

  • So you need to believe that you are representing yourself, whatever your product actually is.

  • So the next thing is how to make your idea memorable.

  • First of all, you need to disturb, contradict, provoke, disagree, challenge, shock, surprise.

  • Create a different way of looking at the same thing.

  • You have a few example of very fun designed that are very surprising, very ironic, very playful, disturbing provoking that simply grab your attention because there is something that just doesn't feel right.

  • Very famous painting in the history of art Run Emma Great.

  • The title off the painting says, This is not a pipe, but it's not.

  • It's a painting off over a pipe, but because there is this contradiction when you look at it, it came.

  • It actually gave this.

  • Painted his face and Expressionists, where the first actually movement.

  • If they're in the history of art, who started to do painting about paintings and not about whatever they would receive and they would see in front of them.

  • Another great advertising is think small.

  • Such a contradiction, right?

  • We're used to thinking big, having a big object.

  • Their aim was not only to change people perception about the product.

  • Their goal was to change people perception in general mentality that big is always better, one off the most successful advertising in the history.

  • So another thing that really is fundamental is to allow people to participate people off participating.

  • And I think one off the very famous artists who absolutely change the world for better place is gr um he prints the portrait's off normal usual people and put them in the most poor aria off all around the world.

  • And he started a movement in 2011 when he, um whatever, Whenever somebody would actually send him a portrait, he would print it for them, send them back so they people could put them anywhere right in.

  • Since that date, he printed over 100 thousands off portrait that he sent over 108 countries, creating one off the biggest union between people.

  • Beautiful project.

  • Another thing is inspire.

  • And again you don't inspire.

  • You can truly inspire people with who you are and not necessarily with what you do.

  • I love this example.

  • I don't know if anybody of you know Iris Apfel was an architect and businesswoman.

  • She was completely not known for fashion.

  • She had one of the biggest collection of fashion in the world.

  • But it wasn't her job.

  • It was just her passion.

  • And one day her friend Harold Koda, who is a greater in charge off the costume, is, um in New York, had an exhibition plan, and in the last minute that excavation was canceled and he didn't know what to do.

  • So he esque Iris.

  • Could you lend us your collection off clothes and maybe styled them in the wind way you would actually start?

  • Style them for yourself, she said.

  • Yes, no problem.

  • The exhibition was one off the biggest success ever, and at 90 something years old she become like this fashion icon.

  • There was a documentary made about it, all the press and everything, and it wasn't because off her skill it's because off who she waas and because it was so authentic, she wouldn't.

  • She was not doing this for work.

  • She was doing this because she is in love with fashion, and I think you can truly, really only inspire people with really who you are and not what you do.

  • The other thing that is extremely important and crucial is to bring in emotion.

  • Tow whatever you do, it doesn't matter if it's in advertising.

  • It doesn't matter if it's a piece of art.

  • If you want people to remember, bring in emotion again.

  • Storytelling.

  • If you want people to remember whatever you educate them on stage, bring stories because story creates a link to your emotion, and that creates a link to your memory.

  • So how you can bring a motion you can bring in Washington the very serialised way, like here, when it's nervous sculpture when people just can play with it.

  • It's absolutely beautiful piece of art, very abstract, although so sensual.

  • But you can also bring a motion in the most obvious way.

  • This is one off my absolutely favorite artist, Marina Abramovich.

  • She's a Serbian performer artist on her walk.

  • Explore the relationship between performer and audience, and her entire exhibition consisted on her, sitting in the room and looking into other's person ice.

  • Now I will play to you, and you can feel a little bit the emotion that she was able to build in the room.

  • Wait, thinking back to that time I was just try it again, trying to okay, she waas like she was just she Woz all right.

  • Powerful, right?

  • This was actually a person that she knew years ago who came during her excavation.

  • She has no way the other person will appear and he might have a surprise.

  • It was her ex lover.

  • But how powerful that is just to look into somebody's eyes because we all always truly internally desire is to be seen.

  • And so when you make somebody be seen, they will remember you forever.

  • That's why in here and mine, valuable practiced so many exercise when we look into each other's eyes, when we hold our hands on our hearts because it's crucial, we want to recognize another pass and part of ourselves.

  • So when you give to the other people permission to feel that it's the most powerful thing you can do.

  • Another thing that makes your art remember, herbal.

  • It's change somebody's perception.

  • So basically, look at the same thing, which we already mentioned in the different way.

  • Great artists who represent makes all the revenue represent completely new ways and looking at the same thing.

  • Another great advertising I love that reminds us to use always our imagination, Lago.

  • But what I really want to talk to you about is toe how change somebody awareness.

  • And this is where unconscious creativity is so important because this is not any longer in accidental art.

  • This is an art that you plan.

  • This is the art.

  • When you talk about the problem that exists, the problem that you want to resolve and in this kind of art they want, the more once you actually say the less people were will remember so in art, In order to change people's awareness, you need to ask yourself why you are doing something.

  • What is the goal that you want to succeed, succeed with?

  • What is the problem that you want to solve And why does the problem exists?

  • And I think it's one of the most powerful art that exists in the other's society because that art can actually help to shift people awareness about pretty much everything and make this world a better place.

  • And I'm going to show you a different example off very powerful advertising that are aiming to really, really change our awareness.

  • The 1st 1 is tough, right?

  • They asked people to choose the door they will walk from.

  • What do you think most of the people chose average because we don't give ourselves permission to feel beautiful.

  • Another one on hate, so powerful, so simple.

  • How strong is that It might.

  • You realize it makes you really realize where the problem in the society and how much is still how much we still have to do to shift people consciousness about that pollution.

  • Very powerful.

  • Another one consumption war.

  • It always comes back to you.

  • Homeless people cider plastic and Dolph.

  • Real beauty sketches, one of the very powerful advertising.

  • If someone asks you, how would you describe yourself?

  • What would you say?

  • Well, they did this test.

  • They asked woman to describe herself toe FBI train sketch artists.

  • And then they describe.

  • They ask unknown person to describe this, that that same woman to him and he would create two different sketches that he would present what they phone is like this catch that woman describe about herself waas much more ugly than this catch that was actually described by the unknown person.

  • I have this whole thing about having dark circles and crow's feet around my eyes.

  • That was not part of the sketch at all.

  • That the stranger dead strangers was a little more like gentle.

  • Yeah, that's the difference.

  • Just very street.

  • She looks closed off and fatter just looks kind of shut down, All right, so we don't realize how beautiful we actually are very often as much as we don't realize how big potential we have inside us And since you were child, we created this vision off ourselves off who we should think we should be, how we think we should behave.

  • And every time we would not fit into that vision off ourselves would punish ourselves for that.

  • We will be does ourselves up and not only we create that vision about ourselves.

  • We actually create that vision most of the time about our partners as well.

  • We have that vision of ideal person that tried to feed them into it right?

  • And so, in order, toe liberate your full creativity.

  • It's very important to let go of that vision and open up to the possibility you can possibly I know who you are.

  • And that's perfectly fine.

  • Stay open toe who you might become.

  • And in order to this actually rediscover who you are.

  • You need to completely let go off who you think you are in the first place.

  • Very often you can think who you are and feel who you are at the same time.

  • So just let go All this frame all this vision off, who you think you might be and just open up.

  • And the life will bring you the exact tools in the exactly right time in exactly right place moment and will guide you to be wherever you should be.

  • So the world needs dreamers and the world needs doors.

  • But above all, the world needs dreamers who do so to summarize Stay creative, remain curious.

  • Don't be afraid of imperfection.

  • Embrace impermanence, do usual things in the usual way, challenge everything.

  • Let go off the result reimagine and recreate.

  • Let the idea come to you.

  • Truce ride medium and never limit yourself.

  • Right.

  • So I'm gonna ask you right now one more time.

  • Now, how many of you thinks you can be creative?

  • Yes.

  • All right.

  • You are creative.

  • Thank you so much.

  • Thank you.

  • And if you would like to check out some of my work, you can find it on this website.

  • Thank you so much, guys.

  • And have a wonderful journey through the two weeks left off.

  • Envy you and I really invite youto rediscover yourself and rediscover who you might become after this experience and rediscover who you might become every single day.

  • Thank you.

guys, we're going.

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it