Placeholder Image

Subtitles section Play video

  • - Now this is for you.

  • I don't usually answer questions like this

  • because it's too customized and it's too individualized

  • for one person, but I do believe this is a decent question

  • and in some way it could apply to many of my fans

  • that are watching this.

  • So I want you to pay attention.

  • What are my thoughts on an art career?

  • With the same principles applied if want to do a show,

  • if you want to do a concert, if you want to perform.

  • It doesn't matter if it is music or dance

  • or whatever it might be.

  • So I'm gonna give you my perspective.

  • First of all, the art business,

  • I don't care what art business,

  • in terms of you have a skillset, you're a singer,

  • you're a dancer, you are an actor, it's still a business

  • and I think most people spend way too much time focusing

  • on the art but they spend no thought

  • on the business aspect of it.

  • Don't misunderstand or don't get mislead

  • because when you think of Hollywood,

  • you think about entertainment, it is a business, right?

  • So the selling aspect has to be there.

  • The marketing aspect has to be there.

  • So if you spend all your time crafting that perfect piece

  • of music, that's fine, but it's not just crafting

  • that perfect piece of music or whatever it might be

  • or the routine, a dance routine, it's how do you sell it?

  • Because until you sell it, you're not going

  • to convert your talent into dollars, right?

  • If you don't convert your talents into dollars,

  • you're not gonna have your career for very long, right?

  • If you want a sustainable career, you know this,

  • usually it's the artistic aspect, but combined

  • with the business aspect or the artist is very,

  • very talented, but they usually have a very,

  • very savvy business manager or company or agency

  • that is managing them.

  • You noticed that?

  • So you need this.

  • If you don't focus on the business aspect,

  • it's very difficult for you to scale.

  • So I'll give you an example.

  • One of the superstars in Asia, his name is Jay Chou,

  • if, my Asian friend, you would know, is like one

  • of the biggest stars, and Jay Chou started off, songwriter,

  • introvert, not very good looking in the beginning, right?

  • And he would just write songs and he would sing

  • and he would perform and his songs got popular

  • and then he released more albums and made a lot of money

  • and then later on, now, actually, now his song

  • and it makes a lot of money now, very successful.

  • A number of things, so from a solo career as an artist,

  • now he becomes more like a businessperson.

  • Number one, all his songs, every single time someone goes

  • to a karaoke and sings his songs, he gets a royalty.

  • Every single time someone picks his song.

  • Just think about that.

  • How much that is on a monthly basis.

  • Also, because with his brand, he now has an agency

  • that he signs up other artists that he believes

  • that has talents, right?

  • Under his umbrella and help them and nurture them

  • and teach them the ropes.

  • Now he's a business owner and has a group

  • of these talented artists.

  • Well, that's a businessperson.

  • That sustains his career, although now he's like,

  • maybe he doesn't perform as much,

  • he doesn't write as many songs, but he could do that.

  • You notice, a lot of Hollywood,

  • a lot of smart artists does that as well.

  • They're very, very good at their craft,

  • but they're also very good business people.

  • I think that's what you want to do, right?

  • Not just focusing on one and not the other.

  • In fact, think about it.

  • Are there people in the art business,

  • they're not very talented, but damn,

  • they make a lot of money, right?

  • Think about who comes to mind, comment below.

  • A whole number of them.

  • They're not the best dancers, they're not the best singers,

  • but some cases, you look at Kardashian, not a whole lot

  • of talent, but they are talented in terms

  • of promoting personal brands.

  • In terms of getting attention from the media.

  • Not in terms of singing, not in terms of dancing,

  • but they're actually super, super talented at what they do

  • about grabbing attention in the marketplace.

  • This is why you like them, you don't like them,

  • you cannot deny they have created a dynasty out of nothing.

  • Leveraging nothing but the media.

  • Very, very powerful, so that's my recommendation.

  • So yes, you need to learn closing,

  • you need to learn marketing, you need to learn how

  • to apply the business skills and acumen to your art.

  • Then you'll be able to sustain your art that much longer.

  • Comment below if this makes sense to you.

  • If this is the first time you're watching my video,

  • make sure you hit the subscribe button below

  • so you don't miss a single video.

  • Every single day, we release a new video.

  • Sometimes I answer your questions, sometimes I talk

  • about different aspects of entrepreneurship, business,

  • marketing, or finance or investing.

  • So go ahead, hit the subscribe button below

  • and turn on the notification and don't forget

  • to give me a thumbs up.

- Now this is for you.

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it