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  • one of the biggest mistakes entrepreneurs make is they think, Well, if I generally no revenue, that's got to be some profit somewhere.

  • That's not the case down many ways to hit a $1,000,000 in revenue.

  • You could sell something for a dollar for how much, but all they sell, two million people get to a 1,000,000 bucks.

  • You can sell something for $100.

  • You sell to 10,000 people.

  • Yes, you hit a 1,000,000 bucks or you can sell something for $10,000.

  • You only need to sell 100 people to get the 1,000,000 bucks.

  • Or better yet, you sell something for $100,000.

  • You only need 10 people that get the 1,000,000 bucks.

  • I prefer the model off.

  • Hi ticket.

  • I prefer fewer customers, fewer clients, more margins.

  • I'm only sharing with you what works for me.

  • What I do, I'm telling I'm not telling you what you should do.

  • So the second part of the formula.

  • So the first part is what social capital was the 1st 1 and the second part ISS high to get offers high ticket offers, fuel offers fewer transactions, more profits.

  • That's infrastructure.

  • I like that Here's what I believe.

  • I believe them or you charge for something, the more your clients value it.

  • What dictation?

  • Prices not competition.

  • What dictates your prices?

  • Perception?

  • I'll say that one more time.

  • What dictates your price is not competition doesn't matter what competitors are charging its perception, the perception the marketplace has for your company and the more charge for something, the more they value one of the quickest ways to double your profit.

  • Right now, it's just double your price.

  • I can't double my price, Dan.

  • I'm gonna lose all my clients.

  • No one's gonna buy from me anymore.

  • If that's the case, you don't have a pricing issue.

  • You have a marketing issue when you raise your price 10 20% of the clients that are not so good that it below average clients they should go away so we can make room for better clients.

  • You follow what I'm saying, Yes, that's what I'm talking about.

  • And he's the structure that I have a lot of the times it's entrepreneurs.

  • When they want to scale, they just want to end more cells.

  • People.

  • It is not about adding cells people.

  • It is about having a predictable system having a team that you could scale.

  • Now, I don't have time to go into all of this.

  • Okay?

  • I'm do that talk at I think 2 p.m. At the V I p.

  • That will go a bit more in depth.

  • Who is there?

  • Who's not there?

  • Get a ticket.

  • Get a ticket.

  • Right.

  • I'm buying you.

  • I'm buying you like V i p tonight.

  • But you got to drink it.

  • By the way, you bought a drink.

  • If you want to.

  • You don't have to, but that's I'm gonna come on death about how you structure the team and how you scale and how you have that different closers help your skill.

  • If you're the only person that can sell within your company, you won't be able to scale.

  • Right now we have within my organization 120 closers.

  • I have some of them who was my closer put nice.

  • And I listen.

  • Hi.

  • Yes.

  • So if someone might Yes.

  • So we've seen my goodness who are closing for me and selling for my product and service is they're closing right now.

  • That's the chain.

  • You get it.

  • That's searching my company.

  • They're selling my team is selling with or without me.

  • Does that make sense?

  • Wouldn't be nice to have that.

  • What if you have that for your company?

  • How much more revenue you could generate?

  • So the third part of the components we most cell C.

  • What is it?

  • We most else team having a team, not a traditional cell team.

  • Big salary.

  • They can sell no 100% performance based commission based.

one of the biggest mistakes entrepreneurs make is they think, Well, if I generally no revenue, that's got to be some profit somewhere.

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