wither on the vine
US /ˈwɪðɚ ɑn ðə vaɪn/
・UK /ˈwɪðə ɔn ðə vaɪn/
C1
idm.To fail to develop or make progress, eventually abandoned.
The project withered on the vine due to lack of funding.
Video subtitles
How Nike Lost Its Way
- But in the 2000s, they let the branch wither on the vine.
But in the 2000s, they let the branch wither on the vine.