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It's a dramatization of a wellness influencer who lied about having terminal brain cancer and she claimed that she had cured herself through alternative therapies. That got us thinking about the wellness industry. So on this episode we're gonna peer behind the curtain to find out what it's all about. Are terms like self-care and wellness just sexier ways of saying health? And are people using those terms to sell us things that we don't really need? We're gonna find out. Plus we're gonna tell you how you can identify online wellness scams. I'm William Lee Adams and this is What in the World from the BBC World Service. I'm in the studio with Jackie Wakefield. She's a reporter with our global disinformation unit. Jackie hi. Hey. So before we dive into online wellness scams, and there are a lot of them, I'm hoping we can look at the big picture. How big is the global wellness industry? So the global wellness industry is massive. It's bigger than the pharmaceutical industry. It's worth 6.3 trillion dollars worldwide and it's growing year-on-year with more and more people jumping on the trend trying to cash in. So I can picture what the profile of a fitness influencer might look like. Abs for days, spandex, exercise routines. But what does the profile of a wellness influencer look like? It's really tough because I think this changes year-on-year depending on the trends. But I think typically the profile is normally women, normally younger, normally looking quite thin, fit, have some form of aspirational life that followers might want to copy or get part of that magic that they seem to have.
He had said that it's a lot sexier to have John Lennon's guitar on the wall than a Picasso.
When I was in business school, there was nothing sexier in this entire world than private equity.
Plus, I'm way sexier, right?
So the last dress is a little bit sexier.
Which one would you consider to be sexier? A or B?
A natural and clean angled brows fully lift up and make the eyes sexier and more open
“more pleasant, sexier, and reflecting greater romantic interest”.
this one here is more feminine and even slightly sexier.
Yeah, so it's probably not as sexy as maybe one would want it to be, or maybe I could portray it to be sexier than it is.