perpetuate
US /pɚˈpɛtʃuˌet/
・UK /pə'petʃʊeɪt/
B2
verb
- To make something continue for a long time
other
- To make (something, typically an undesirable situation or an unfounded belief) continue indefinitely.
Examples
Schools tend to perpetuate the myth that boys are better at sport than girls.
Giving these events a lot of media coverage merely perpetuates the problem.