goodwill
US /ˈɡʊdˈwɪl/
・UK /ˌgʊdˈwɪl/
B2
noun
- An attitude of kindness or helpfulness
other
- Friendly, helpful, or cooperative feelings or attitude.
- The established reputation of a business regarded as a quantifiable asset.
- An organization that helps people in need.
- The difference between the purchase price of a company and the fair market value of its identifiable net assets.
- A kindly feeling of approval and support; benevolence.