US /ˌdɪsˌɪnfərˈmeɪʃn/
・UK /ˌdɪsˌɪnfəˈmeɪʃn/
It's a dramatization of a wellness influencer who lied about having terminal brain cancer and she claimed that she had cured herself through alternative therapies. That got us thinking about the wellness industry. So on this episode we're gonna peer behind the curtain to find out what it's all about. Are terms like self-care and wellness just sexier ways of saying health? And are people using those terms to sell us things that we don't really need? We're gonna find out. Plus we're gonna tell you how you can identify online wellness scams. I'm William Lee Adams and this is What in the World from the BBC World Service. I'm in the studio with Jackie Wakefield. She's a reporter with our global disinformation unit. Jackie hi. Hey. So before we dive into online wellness scams, and there are a lot of them, I'm hoping we can look at the big picture. How big is the global wellness industry? So the global wellness industry is massive. It's bigger than the pharmaceutical industry. It's worth 6.3 trillion dollars worldwide and it's growing year-on-year with more and more people jumping on the trend trying to cash in. So I can picture what the profile of a fitness influencer might look like. Abs for days, spandex, exercise routines. But what does the profile of a wellness influencer look like? It's really tough because I think this changes year-on-year depending on the trends. But I think typically the profile is normally women, normally younger, normally looking quite thin, fit, have some form of aspirational life that followers might want to copy or get part of that magic that they seem to have.
She's a reporter with our Global Disinformation Unit.
Total denial, total construction of an alternative reality, and massive disinformation campaigns online in Bangladesh and beyond, about what happened here in July and August and prior, and also about what is happening now.
massive disinformation campaigns online in Bangladesh and beyond about what happened here in July and August and prior, and
Most of the fears stem from the confusion around the virus as well as the heavy volume of social media disinformation about it.
Most of the fears stem from the confusion around the virus, as well as the heavy volume of social media disinformation about it.
A bill aimed at cracking down on misinformation and disinformation on the internet has been pulled by the federal government.
A bill aimed at cracking down on misinformation and disinformation on the internet has been pulled by the federal government.
It has actually aired disinformation against myself in recent years as a dissident.
It has actually aired disinformation against myself in recent years as a dissident.
Cyber attacks and information disinformation campaigns.
evolving set of threats and challenges: military pressure and gray zone coercion, cyber attacks and information disinformation campaigns, economic leverage used to extract political compliance, infrastructure sabotage—physical and digital—foreign interference targeting unity and public trust.
And this creates the perfect environment for misinformation and disinformation to spread like wildfire.
And this creates the perfect environment for misinformation and disinformation to spread like wildfire.
Disinformation would flood the Taiwanese internet and undermine government trust.
Disinformation would flood the Taiwanese internet and undermine government trust.
But the harm tends to be more in these like fragmented cults, disinformation networks rather than some kind of unified religious war.
Like there's nonsense there, but, uh, the harm tends to be more in these, like, fragmented cults, disinformation networks rather than some kind of unified religious war.
Alongside him, four leading anti disinformation campaigners from Germany and the United Kingdom.
alongside him, four leading anti-disinformation campaigners from Germany and the United Kingdom.