We can italicize words for emphasis, type in all caps to indicate shouting or even use mixed case to connote a sing-songy mocking tone.

Instead of standalone words, diminutives are affixes added to the beginning or end of words to connote smallness or cuteness.

Manipulation manipulation lasting lasting keg keg gel gel insignificant insignificant inmate inmate hasty hasty grumpy grumpy fulfilled fulfilled evolution evolution discharged discharge disagreement disagreement Dine dine dean Dean cornered Connor cork cop copied copy confrontation confrontation Brightest brightest band ban attendant attendant athlete athlete amaze amaze Stuffy stuff sexuality sexuality segment segment revelation revelation Respirator respirator pulse pert processed processed polygraph polygraph Ordinarily ordinarily morally morally Matrix matrix martyr martyr marshal Martian invaded invaded homie homie heed heat heartbroken heartbroken groove groove greatly greatly forge forge florist florist first hand first hand fiend fiend expanding expanding drummer drummer dandy daddy crippled crippled craving craving connote canote conditioner conditioner bubbly bubbly beeper beeper baptism baptism ache.

Though apples do connote goodness and freshness, reads one internal tobacco industry memo, which brings up many possibilities for a youth-oriented cigarette.

So an example would be the use of dark colors and the color red in horror films and horror film posters to connote danger and blood, such as in the movie poster for It, which we can see on screen now.