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I mean, Amy Adams, you went to college, right?
I mean, Amy Adams,
Drinking special tea to make you slimmer. Rubbing bee venom on your face to reduce fine lines and wrinkles. Inserting gemstones into your vagina to regulate your menstrual cycle. These are just three examples of wellness trends that have little to no scientific evidence to back up their purported claims. Yet people who believe in them, they really believe in them. I want to play you this clip of my sister Sue Zan. Now for a time she was guzzling apple cider vinegar because she wanted a bit of a glow up. Hi y'all I'm Suzanne Adams and I am a recovering fitness addict. Joking, not joking. I was notorious for overtraining.
It's a dramatization of a wellness influencer who lied about having terminal brain cancer and she claimed that she had cured herself through alternative therapies. That got us thinking about the wellness industry. So on this episode we're gonna peer behind the curtain to find out what it's all about. Are terms like self-care and wellness just sexier ways of saying health? And are people using those terms to sell us things that we don't really need? We're gonna find out. Plus we're gonna tell you how you can identify online wellness scams. I'm William Lee Adams and this is What in the World from the BBC World Service. I'm in the studio with Jackie Wakefield. She's a reporter with our global disinformation unit. Jackie hi. Hey. So before we dive into online wellness scams, and there are a lot of them, I'm hoping we can look at the big picture. How big is the global wellness industry? So the global wellness industry is massive. It's bigger than the pharmaceutical industry. It's worth 6.3 trillion dollars worldwide and it's growing year-on-year with more and more people jumping on the trend trying to cash in. So I can picture what the profile of a fitness influencer might look like. Abs for days, spandex, exercise routines. But what does the profile of a wellness influencer look like? It's really tough because I think this changes year-on-year depending on the trends. But I think typically the profile is normally women, normally younger, normally looking quite thin, fit, have some form of aspirational life that followers might want to copy or get part of that magic that they seem to have.
♪ The Adams family ♪
♪ The Adams family ♪
In her love life, Sarah married Wells Adams on August 20, 2022.
In her love life, Sarah married Wells Adams on August 20, 2022.
We're going to grab some lunch at Cafe 98, and then behind us we have Little Adams Peak, which is supposedly one of the best hikes in the area.
We still have our doggy friends in tow from Little Adams Peak, but we're going to head back to town and see what type of mischief we can get up to on a rainy afternoon.
Mamdani now heads to the general election against current mayor Eric Adams, seen here modeling his magic eye blazer.
Adams has already announced that he's running as an independent in November, and yesterday he released another video on his key issue, rats.
I had heard so many great things from Mayor Adams about it.
I had heard so many great things from Mayor Adams about it.
In a 1988 study, Adams explains that friendship and well-being go hand-in-hand.
In a 1988 study, Adams explained that friendship and well-being go hand in hand.
Our diplomatic correspondent Paul Adams has this report.
Our diplomatic correspondent, Paul Adams, has this report.