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  • We're actually not in the lavender farming business.

  • I have.

  • We're in the memories.

  • Business Register has nearly a century of history behind.

  • My family's been involved for the last 12 years, and we see ourselves as people who preserve the history, not so much as owners.

  • The 1st 62 so years were very hard, financially, very hard work.

  • Part of the challenge is the fact that we're in a remote area.

  • We're not just rural.

  • We're not just Tasmania, but we're rule Tasmania.

  • Scott Start has never bean a destination.

  • It's always been a drive through because we're halfway between LA insistence and Helen's Region had bean through economic depression.

  • Families have had to move from the community because of lack of employment opportunities.

  • Darkest moments since we've owned it was 2010.

  • We ran out of money.

  • I remember coming back to the start and saying We're on our own.

  • We are the makeup that we don't head that season, not of work.

  • We wouldn't exist.

  • We realized that we needed to focusing on the tourism component and to start advertising to make it attractive proposition to travel a long way to come.

  • See, it's beautiful Justus.

  • We ran out of money.

  • Tourism numbers increased and the response was dramatic.

  • This year, our biggest day and we had two and 1/2 1000 people visit us.

  • Global reach is everything.

  • It's extending your potential market beyond your imagination.

  • I think it's really important for every smoker says to learn some digital marketing skills.

  • How much of this?

  • Come on, You know you know me.

  • Still you.

  • Hi.

  • Welcome home alone.

  • Eagle Cookie.

  • Cody.

  • Oh, boy.

  • One of the biggest things that this is the impact that it has.

  • 70 people work here from within 2025 kilometers and that for us, way have also benefited from the lemon phone.

  • With increasing tourism, people need to eight.

  • They need to buy petrol.

  • Allows families to stay windows.

  • It's Jules.

  • It's a little soon enough.

  • Anyway, I'm in.

  • I don't know.

We're actually not in the lavender farming business.

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