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  • -Guy, it's fourth season of "How I Built This"?

  • That's amazing. -Crazy, right?

  • -It's so -- You've talked to hundreds of entrepreneurs,

  • successful entrepreneurs,

  • and it's the best show that I listen to.

  • I love it so much.

  • Seriously, I would say it without you here.

  • It's my favorite podcast.

  • I love it so much. It is really amazing.

  • You do such a great job.

  • What -- What do they all have in common?

  • Is there one thing that these entrepreneurs have in common?

  • -You know, really what they have in common

  • is ability to withstand rejection, right?

  • Like, if you are an entrepreneur and you've got this idea,

  • you might go to a thousand people,

  • and 900 of them will say, "This is a stupid idea."

  • Or 900 of them will say,

  • "I'm not interested in investing or giving you money,"

  • and you have to be willing to tell that story

  • again and again and again

  • and to hear no again and again.

  • -Rejection. -Rejection.

  • Believe it or not, a lot of Mormons

  • have developed this skill.

  • Yeah. Mormons.

  • -You say Mormons... -Mormons, yeah.

  • -...are great entrepreneurs?

  • -Well, so we did an episode with David Neeleman.

  • He founded JetBlue.

  • He founded -- co-founded WestJet and Azul Airways,

  • and he's Mormon and he has this theory, which is --

  • You know, a lot of young Mormons

  • go on these missions for two years, right?

  • And they're sent around the world and --

  • to talk about "The Book of Mormon,"

  • and they will go to a thousand homes a week,

  • and 990 doors will slam in their faces, right,

  • as they're trying to, you know, spread the word.

  • And his theory is that they develop this resiliency,

  • this resiliency towards rejection.

  • After withstanding all this rejection --

  • -They're training. -Yeah, they're training.

  • So, the idea behind it is that you can learn

  • how to cope with rejection,

  • and if you can figure that out, you can be a great entrepreneur.

  • -It's so fascinating, all these stories.

  • You listen to this podcast,

  • and at the end you feel like a million bucks,

  • even though, you know, these guys

  • are actually making a million bucks, but like --

  • -Or billions. -Or billion bucks.

  • But it just makes you feel so good

  • because you hear the struggle and you feel --

  • you hear these stories, like, "Oh, it's all over.

  • I can't do it.

  • My life is ruined," and then something happens.

  • If you don't give up, never give up, something clicks,

  • and all of a sudden you're back --

  • like the Tate's Cookies.

  • -Tate's Cookies. You know those cookies?

  • -Those are my favorite cookies ever.

  • If you don't know Tate's Cookies, get them.

  • They're awesome. They're really thin, crispy.

  • They're good. -Yeah, they're amazing.

  • Underrated cookies. -Explain the story.

  • -All right, so Kathleen King starts this bakery

  • when she's 19 years-old.

  • Super successful. It's called Kathleen's Cookies.

  • At the age of 40, she decides

  • that she wants to kind of wind down a little bit.

  • She brings on some partners,

  • and within a year, the partnership is a disaster.

  • The business collapses, fails.

  • She's left bankrupt

  • and loses the ability to use the name Kathleen's Cookies.

  • -'Cause she sold it off. -'Cause she sold it off.

  • So, at age 42 -- -She can't even use her name.

  • -She has to start all over again.

  • -42 years old. -42 years old.

  • Builds this brand called Tate's Bake Shop,

  • named after her father.

  • It was his nickname.

  • 18 years later, she sold that company to Mondelez,

  • which is the company that has Chips Ahoy! and Oreo cookies,

  • for half a billion dollars.

  • She was broke at age 42.

  • 18 years later --

  • -This is, like -- -It's incredible.

  • -It's just fascinating. -It's amazing.

-Guy, it's fourth season of "How I Built This"?

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B1 TheTonightShow rejection tate kathleen founded mormon

How I Built This' Guy Raz Explains Why Mormons Make Great Entrepreneurs

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    林宜悉 posted on 2020/03/13
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