This edition I think you’re going to find very interesting, it’s going to be a little

different. I thought for this session it might be interesting to do a case study on someone

who started with absolutely nothing, who wasn't a brand, who learned from some of the same

people that I just described to you, studied Frank for example and Eben and who was able

to find a niche for herself, actually a couple of niches, and really maximized it and build

herself a brand from scratch, build an extraordinary lifestyle and really had a damn good time

doing it and still be able to balance so many tough areas of her life. How do you be a great

business woman and still feel feminine and still feel excited about your life and make

a difference in the world with other people. So I brought for you today Marie Forleo and

she’s an extraordinary woman, she’s jersey girl. She built it from scratch and I’m

really grateful to have you here.

Marie: Thank you so much! I’m so honored.

Tony: I understand, you know it’s interesting we have a lot of common friends.

Marie: Yes.

Tony: With Eben and with Frankand so forth and I understand you went to Unleash the Power

Within many years ago.

Marie: I did and it was like of course when I got this call I was so excited because you

were really my gateway drug to the world of personal development.

Tony: I don’t think I’ve ever had that term before, gateway drug.

Marie: It was a really good experience but I remember in the beginning when I was trying

to find my way and knowing that I have potential inside me but not understanding how to get

that potential out and make it into results. You were one of the people that I went to

and I was listening to you at the gym and the treadmill and I have these dreams of dancing

and these dreams of coaching and these dreams of helping people but I didn't know how to

make that a reality and you were one of the people that really got me started.

Tony: Well, I’m really pleased to hear that and thrilled to hear that. Well tell me, you’ve

developed an incredible success. You’ve got what, an international best selling book

now in what, 6 languages?

Marie: Yes.

Tony: And your title is?

Marie: It’s a Make Every Man Want You: How to Be So Irresistible You'll Barely Keep from

Dating Yourself!

Tony: That last line kills me! Haha. Okay. And your primary market is for women. You’ve

done four best selling DVDs on dance and exercise and fitness. You kind of branched out in both

dating and fitness in those areas. You’ve got a coaching business. I understand you

worked with Fox News online as a coaching consultant for them as well. So you’ve done

incredibly well but you did not start out knowing this is where you really wanted to

be. You started out as I understand really interested in business and finance is that

right?

Marie: Yeah, I did. I went to school for finance and my first job out of college was on Wall

Street on the New York Stock Exchange and I remember I loved it because I have a ton

of energy and there’s no seats on the New York Stock Exchange so you run around like

a mania screaming all day so that part I absolutely loved but something inside me kept saying

that this is not what I’m supposed to be doing in the world. And it was really disturbing

because you know my parents have invested money, I invested my own money getting my

education and then discovering like wow this is not where I am supposed to be but I don’t

know what I want. And that was the scary part.

Tony: Now so many people are in that place. They’re doing something they don’t love,

some people out of necessity, you know the current economy. Other people, they picked

an area they thought they were gonna love or an area that everybody encouraged them

to go to. And a lot of people when they get there they know they’re unhappy but they

don’t know how to change. How did you make the shift? How long were you involved? 9 or

10 months if I remember right?

Marie: Yes, 9-10 months. And it was such, I had a strong sense of intuition that this

little voice inside me kept on saying that this is not where I am supposed to be and

it grew louder and louder and louder until I couldn’t ignore it anymore. It felt like

I had to make a change or something in me was going to die and I literally, I called

my parents and I said I know you’re gonna think I’m crazy but I need to go find what

I’m meant to do in the world and I was just 22 at that time and I’m said I’m just

gonna to go on some Odysseys ‘cause I feel like I’m really strong in business but I’m

also really creative and i don’t feel like I get that satisfaction from being on the

floor of New York stock exchange. So I did a little dabbling in publishing. I was at

Gourmet magazine in the ad sales department and spent some time there and I love the people

I worked with but I didn’t want to be my boss. I didn’t want to be a publisher of

a magazine and very quickly, thankfully I figured out it was like wow If I don't want

to be my boss, if I don’t want to be the head of this magazine, this isn’t where

I should be. So I said, well maybe it’s not the ad sales maybe it’s like fashion,

the more creative side. So I popped over to Mademoiselle magazine and you know for any

young woman that’s like a very cushy job. You play with clothes all day, you go on this

fashion appointments, it was very luxurious and it was fun but I have had that feeling

again like I don’t want to be the editor-in-chief and then I started to feel like I was broken.

I said, I know I’m smart. I graduated valedictorian of my class so I knew I was a smart girl,

it was like time was starting to go by but I didn’t feel satisfied and I certainly

wasn’t making great money.

Tony: And you’ve now been on three Odysseys, none of which really fulfilled you.

Marie: Exactly. And that’s when I stumbled upon this article about life coaching and

it was so funny because I found it on the Internet and you ever read something and you

just go, Oh my God there’s something in there. Like something in me lit up and I realized

that that was a piece of my real path.