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  • Hello, everyone. I'm Marie Kondo

  • I feel honoured to be standing here on such a wonderful stage today

  • Everyone at SXSW is talking about big things

  • but I would like

  • to talk about

  • something even

  • bigger

  • my

  • grandmother

  • my grandmother live in Miyazakia, a very peaceful place in Japan

  • her house is not big and

  • She does not own anything especially nice

  • But she took very good care of her things

  • her house was always clean and tidy

  • Even inside her drawers were beautifully organised

  • Just like her house, her presence was simple and beautiful

  • She never got angry

  • No matter what happened

  • She was gentle

  • I admire her very much

  • she would always tell me

  • Value what cannot be seen from the outside

  • Normally people can't see inside your house

  • however the way you organize the area and

  • how to treat your belongings

  • will greatly affect your way of thinking

  • More than we imagine whether our house is tidy or not

  • Has a great impact on our life

  • Tidying is a big thing

  • Now I'd like to ask you a question

  • Is your house tidy?

  • If you answer is no, don't worry, I can help you

  • The answer is what I call the Konmari Method

  • Let me show you some Konmari transformations

  • before, and after

  • before, and after

  • another before, and after

  • what a change

  • Tidying with the Konmari Method will not affect only your house

  • It will

  • change your life

  • while you are tidying using the Konmari method you will also understand yourself more and

  • Design your life you want

  • Today, I am going to tell you

  • how to put your home in order in a way that will change your life forever

  • But before this in order to understand for you how my method was created

  • I would like to talk about my story

  • I started to have an interest in tidying up when I was 5 years old

  • I really like home lifestyle magazines that my mother subscribed to

  • when I was 15 years old

  • I started tidying seriously

  • I tidied up

  • and I read every book related to tidying

  • And I tidied it up

  • every place I go

  • One day, I tidied up my own room

  • Next today, my brother's room

  • Next day, my sister's room

  • then, the kitchen,

  • living room, bathroom, the friend's room, friend's room, friend's room, classrooms after school

  • and then back to my own room

  • I tidied up every day

  • When I was 19 years old, I became an organizing consultant

  • My graduation thesis was about Tidying

  • So safe to assume, I am a crazy tidying fanatic

  • Without further ado, let's go on to the main subject, what is the Konmari method

  • There are four Rules, Rule 1

  • Imagine your ideal life

  • Before you tidy you need face your truth, you need to face yourself

  • Why do you want to Tidy? What is your ideal life?

  • Be specific

  • I'll give you one example of my client

  • Please imagine as you are resting

  • my client ideal Life is

  • pure white wall and

  • floor

  • There're simple yet essential furnitures and nice front

  • Nothing else on the floor, very neat like hotel room

  • before I go to bed

  • a sense of lavender aroma, classic piano music playing in the background

  • doing good yoga

  • drinking chamomile tea before go to sleep

  • that is the life I want to live, my client said

  • This is how specific you should be

  • You should be able to picture yourself within your ideal life

  • if it is difficult to imagine your ideal lifestyle

  • think about things you want to do inside your house and

  • write it down on a piece of paper

  • for some people is

  • meditating before go to bed

  • for others, it's

  • drinking coffee with your favourite mug in the morning

  • Imagining your ideal lifestyle is so important

  • Setting your final goal will help keep you motivated while you are tidying

  • So you should never skip this process

  • Rule number 2

  • Tidy in one go

  • if you want to become an organized person

  • Shock your mindset and change it completely

  • In order to do this

  • You need a dramatic change in a short time

  • You need to experience, just a tidy home,

  • just once

  • Your fastest step is to set a tidying deadline

  • Tidying is not daily work. It is a special event

  • If you have worked tidying deadline you are ready to start. Let's talk about the process

  • Rule number 3

  • When you tidy, do it by category not by location

  • Thinking

  • today this closet, tomorrow the living room, does not work

  • So I suggest when you sort your clothes

  • Gather all of your clothes and put them in a pile

  • all clothes

  • I mean everything

  • Find all of your clothes in your house

  • Including the item in your bedroom, your closet, in your dresser,

  • maybe your car,

  • Gather all of your clothes and put them in a pile like this

  • When you sort books, do the same thing

  • Gather all of your books and put them in a pile like this

  • Why is this important?

  • By making a pile you can see everything you have

  • imagined all of your clothes stacked in a pile

  • You will probably be shocked by how much you own

  • one of my client who collected tea cups

  • When she gathered all of her teacups together, it look like this

  • so many teacups, and she was in shock

  • By seeing and realizing how much you own

  • You will be able to choose what to keep with a calm mind

  • So how do you choose what to keep?

  • It is the most important part of a Konmari method

  • To choose the item that spark joy for you

  • if the item spark joy

  • keep it

  • if does not

  • Get rid of it

  • Does this item spark joy?

  • what I want to tell you today is this

  • When you are tidying

  • You should focus on things, what you want to keep

  • Not things what you want to discard

  • if you try to tidy by looking for things to discard

  • You will become unhappy

  • as a matter of fact I used to be like that

  • It is my story during high school

  • When I was in high school. I thought tidying meant discarding things

  • every day after school

  • I look for things to throw away

  • Even though I kept throwing things away

  • My home did not feel tidy

  • This caused me a lot of stress

  • I was focused on the things I didn't like. I focused on the negative

  • One day my stress reached tipping point

  • I passed out in my room

  • I did not wake up for two hours

  • I am probably the only person in the world to pass out because of tidying too much

  • Yeah, that's right

  • But I was afraid

  • I have this strange voice in my head

  • the voice said, look at things more carefree

  • I don't know if it was the voice of tidying God or just my imagination

  • but when my mind opened and

  • looked around my room

  • It felt as if everything in my room was shining

  • at that moment I realised

  • my way of tidying until that day

  • was wrong

  • I thought

  • That's it!

  • The important thing about tidying is not choosing things to discard

  • but choosing things to keep

  • I must choose only items that makes me happy

  • things that spark joy for me

  • From this moment tidying became a positive thing for me and began to work well

  • It is my aha moment

  • So exactly how do you choose what sparks joy for you?

  • The key point is to touch each item one by one

  • Just looking at is not enough

  • Touch each item

  • When the item in your hand speaks in your heart you will feel like this

  • Touch your item *ting* *ting*

  • All of yourself in your body feel uplifted

  • *ting*

  • On the other hand the item in your hand does not speak to you

  • You will feel like this *Gzzz* *Gzzz*

  • You will feel all yourself in your body are

  • sinking

  • unhappy

  • down

  • *ting* and *gzzz*

  • You might find it strange, I know

  • but when you actually actually do this

  • The difference is more obvious than you can imagine

  • I want you to really try it

  • After you have chosen the items that spark joy for you

  • You need to find the best way

  • Just to store them

  • I would like to speak to you how to fold the clothes

  • This is the most important part of the Konmari method, how to fold the clothes

  • but before this

  • There is one thing I would like to emphasize

  • When you fold your clothes make sure you send a lots of love through your palms

  • Folding is not just about making your clothes small

  • It is

  • actually an opportunity to talk to your clothes and communicate with your clothes and thank them

  • For example you could say, thank you for protecting me, and thank you for keeping me well

  • I'd like to demonstrate how to fold

  • Here is a T-shirt

  • First, fold one side towards the center

  • fold other side the same way and create a rectangle

  • fold in half

  • This time with a little gap, it is so important

  • and

  • fold it in thirds

  • If you get a smooth rectangle, like this, you are doing it correctly

  • it should

  • be able to stand up right on its own

  • It is important that it will able to stand up right on its own

  • Because you will store them vertically

  • Next, let's try a hoodie

  • You can fold hoodie the same way, for you fold t-shirts

  • Fold one side towards the center

  • towards another side

  • the same way and create a rectangle

  • and fold the hood in

  • and fold in thirds

  • It should be able to stand up right on its own

  • Let's try jeans

  • first fold in half

  • fold in half again

  • and roll it up in thirds

  • stand up too

  • when I fold socks

  • it is so easy, put together and fold in half, and

  • fold in half

  • Oh try again, fold in half

  • you can adjust

  • It should be stand up right on its own

  • folding half and folding half

  • Aren't they adorable?

  • Once you're done. You can store them, vertically

  • Like this

  • It is very easy to see how much and what kind of clothes you have

  • When you get home, please try folding your clothes this way and enjoy

  • Today, I talked about the basic points of the Konmari method

  • Finally I'll show you a video

  • The video is a project I did with NHK World Japan

  • Where I conducted the tidying session with two clients

  • In this video I introduced other topics I didn't share today

  • It's so the video should help you understand how to fold, how to tidy even better

  • Here we go

  • Please watch the video as you imagine you're actually tidying

  • Gina Kruger is a homemaker living in Brooklyn

  • She found Kondo's book refreshing and quite unlike any other on the subject

  • I love Konmari's book. I feel like her method is so gentle and so personal

  • I love that she's not saying if you haven't used it for a year you get rid of it. She said does it speak to your heart

  • busy raising two young children with her husband, Gina struggles to keep her place in order

  • The family of four lives in a 1,300 square foot home that's always a mess