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  • Coronavirus has sent a shiver down the spine

  • of the global economy.

  • What started as a crisis in China

  • is now a worldwide health emergency.

  • And companies are being hit in three key ways -

  • disrupted supply chains, a squeeze on consumers,

  • and limitations on how and where people work.

  • China is the world's workshop.

  • When its factories are closed, global business suffers.

  • The tech and auto sectors have been hit especially hard.

  • China accounts for 30 per cent of global exports

  • of electronic and electric components.

  • Apple warned that revenues for the first quarter of 2020

  • would fall short, partly blaming the lockdown

  • of the Chinese factories that build its iPhones.

  • Samsung has flown components from China to its smartphone

  • making facilities in Vietnam because truck drivers have

  • been stopped at the border.

  • Exports of car parts made in the country

  • have trebled in the past decade.

  • And engine exports have risen four times.

  • Global carmakers have all said coronavirus closures

  • would hit their just-in-time manufacturing processes.

  • Jaguar Land Rover has taken to transporting

  • essential components in suitcases from China

  • to its factories in the UK.

  • Coronavirus is also a serious challenge

  • for consumer facing businesses.

  • For luxury brands in particular the disappearance

  • of Chinese buyers is a potential disaster.

  • They account for as much as half of global sales.

  • Big brands rely heavily on consumers in China.

  • And Chinese tourists are heavy spenders

  • on Fifth Avenue and the Champs-Elysees.

  • Analysts say a 10 per cent drop in Chinese spending

  • in the first half of this year could hit annual profits

  • by about 4 per cent.

  • The outbreak has also grounded corporate travel

  • for many companies.

  • Airlines had already cancelled flights,

  • issued profit warnings, and seen their share prices plunge even

  • before coronavirus spread to Europe.

  • Now, some multinationals have suspended trips

  • to countries where there has been an outbreak.

  • Others have cancelled travel altogether.

  • But the impact isn't just hitting those on the move.

  • In some markets, staff have been working at home for weeks.

  • Remote working is becoming popular.

  • But it also throws up management challenges

  • when everyone is doing it at the same time.

  • The impact on global business was bad enough

  • when the virus was primarily in China.

  • Now that the health emergency has spread to every continent,

  • the challenge for business is even greater.

Coronavirus has sent a shiver down the spine

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