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  • Can I show you my fancy bag of clothes yes, I think I've got some good stuff for us all milk is good

  • Want to celebrate the finish right? I got some classics here

  • Come in here. Wow, these are we got a few of these and then I thought you might like this one. This is like

  • Maybe if you could me style okay. Yeah, yeah

  • Do you want to go sorta, you know almost underarm like that or this is just pure overall. I don't know

  • I think I would go over armed because I'm used to that one. Yeah, I'm

  • Looking forward to you embarrassing me

  • Alright here goes nothing. Oh

  • Holy shit

  • Yeah

  • Wow

  • It is said not by me. But by their nordic neighbors the finished people are weirdos Oh

  • Their language is basically elvish

  • They're aloof and do not engage with strangers or conduct Smalltalk

  • Their hobbies include competitions such as wife-carrying air guitar playing

  • And obviously cellphone bro

  • whoa

  • And yet here I am on a cool Helsinki morning hanging out with Finland's future Olympic javelin thrower lasse had a lot alone

  • All right, you pick?

  • All I had to do to make this happen was slide right into his DMS and promised to bring some old Nokia's

  • It turns out that the Finns are in fact very hospitable and that their cell phones are sturdy. Oh

  • So they are not

  • Was there a metaphor in all this?

  • something bigger being said about Finland's nosedive into a technology apocalypse and

  • subsequent rise as a vibrant inventive force in the technology industry

  • I'm not sure but I'm gonna go with yes and try to prove it to you. What comes next?

  • We all know the idea of a company town but here in Finland so big really unusual happen it became more of a company nation

  • During the early to mid 2000s Finland's economy booms driven almost entirely by Nokia

  • In its heyday Nokia accounted for 40% of all mobile phones sold and one out of every two smartphone sold

  • Then the 2007 something terrible happened to Finland. Apple released the iPhone

  • I've come here to Helsinki to find out what happened in the aftermath of Nokia's decline. And what startups have risen to take its place

  • For starters, I'll need a primer on the decline and fall of Nokia

  • And his luck would have it this long haired gentleman. David cord wrote a book by that very title

  • He also happens to be an American but nobody's perfect

  • You know when I was researching this episode were just telling people what we were gonna do

  • Especially some of the younger people had already

  • They're like, you know was Nokia that big of a deal because I remember them being seeking out the kings of the mobile industry

  • Well Nokia was huge in Finland

  • they were

  • Integrated than everything in the Finnish culture finns were very proud of what nokia did it was our success. It was a Finland success

  • Nokia's started way back in

  • 1865 as a paper products company plush toilet paper was its first hit

  • It got into boots tires cables all kinds of stuff and then began making cell phones

  • first for this cool guy in the 60s and then for all of us

  • Can you hear me now the new iPhone is cool at all

  • Life was grand for Nokia and for Finland

  • From these glorious headquarters by the Baltic Nokia poured money into the Finnish social system

  • And then this raging capitalist named Steve Jobs came along and ruined everything

  • Today Apple is going to reinvent

  • The phone and here it is

  • My life always crazy

  • Right because I remember and this like ridiculously quick period of time

  • It's not like the company was wiped off the face of the earth

  • But I mean, it'll just lost the phone industry when Nokia started to stumble

  • I started to fail many people took that very personally

  • It was a Finnish failure there were you know thousands of people who are unemployed in the factory workers

  • software developers

  • In its moment of greatest desperation. Nokia's phone division suffered that greatest of dishonours

  • getting sold to Microsoft

  • Yeah, it was tough. There's a town called Nokia in Finland

  • Which actually the company was named for and the day the announcement broke a vandal went and changed the town sign to?

  • Microsoft okay before upset that, you know we used to be on the top of the world and now or on

  • Nokia, of course still exists and makes things namely telecommunications and data infrastructure gear

  • But where the company used to employ thirty five thousand people in Finland it now only employs thirty five hundred

  • Gonna pour one out for the notes

  • After Nokia, everyone is always talking about. What's the next Nokia?

  • What is the next big company that will be able to go international and have such a big impact on?

  • Finland and many people at the time thought maybe with Rubio

  • Rovio created Angry Birds one of the first gaming mega hits of the iPhone age

  • But while they had a few hot years it soon became clear that Nokia levels success was not in the cards

  • Eventually, we came to the side

  • That's not gonna happen again

  • We need to be more diverse. We need instead of having one gigantic company. We need to have a 10 good profitable mid-sized companies

  • The birds may not have replaced the notes

  • But they did kick off a gaming boom in Finland one that came to be dominated by supercell

  • The maker of all your favorite games and the master of your time

  • Supercell has only 300 or so employees, but it raked in about 1.6 billion dollars last year

  • 100 million people plays games every day some of them spending thousands of dollars to upgrade their compounds and farms

  • and all of this winning happens in a strictly shoes off workplace a

  • common trope among finished startups that supercell claims to have invented

  • Ilka here the CEO is beloved by his countrymen for creating Finland's biggest post Nokia success story

  • I'm here to find out how he did it and hopefully score some free upgrades in clash of clans

  • You know for my kids

  • When you guys started supercell, what were you trying to do maybe in the gaming industry that was was different, you know

  • It seems to us that most games companies. They're Oregon organized very like in a very traditional about

  • basically, they had this hierarchy and the underlying assumption is that the leadership knows best what to do but in in games business I feel

  • That it actually is the game developers who are obviously are their closest to the games. We know best

  • I bought double games the company should do

  • so therefore we had this idea that what if you would like flip this traditional model like, you know,

  • The game developers would own the vision of what double games they would do

  • The strategy has made super so one of the most coveted places for game developers to land a job

  • Like Seth here the game engineer on clash Royale who moved all the way from San Francisco

  • I had always been aware of supercell not always kind of looked up to them as a an ideal place to work on

  • Mobile games do you think you're gonna stay here for a long time?

  • I bought a flat this week if that's real put that on camera

  • Other supercell imports like Bryce who hails from France bring new characters to life with their fancy pens

  • They fight among each other to get their characters onto the most prized real estate the game startup screen

  • The loading screen is that light? That's the prize. That's the best parts of a masterpiece of

  • Course there's just one problem with putting the creatives in charge

  • crazy-ass perfectionism

  • the way this philosophy is translated is that you guys are very careful about

  • What you actually release and that you cancel games all the time. How many of you killed over the last nine years?

  • There's no dozens or it's probably doesn't I think there's some story the Girona playing and and in the time that you're flying across

  • Some David you were pretty happy about God got whacked. Yeah, it was actually one of my favorite games

  • He's ever done. I used to play the lot for example with my kid son, and I really really loved that game

  • And then I just heard what the team had got together, I guess in a typical Finnish Finnish sauna

  • And then they had had a like show of hands

  • But you know who believes that this is the best game that they can make and you know

  • I don't think about many like hands went up and then they decided well, that's if that's ok

  • Let me should just kill it. How did you explain that to your kids? Oh, you know

  • Have you run this day I dunno that's me

  • Some doesn't call myself like the least least powerful CEO

  • My goal is that teams make, you know, most difficult all of all of the decisions

  • Which of course means means that I make very little or no decisions

  • So let's say that supercells games are exactly good for you

  • But I will say that these fine people seem to be having a good time making them and bringing

  • ungodly piles of cash to their homeland in the process

  • And you're telling me you cannot get my son Jules

  • Now go outside and play

  • To see what's next for the finished tech scene I scooted right into a former hospital

  • Which has been turned into a startup incubator called Maria 0/1

  • This place has it all

  • Gurney's

  • more Gurney's

  • tunnels full of startup refuse

  • wheelchairs hanging from the ceiling and

  • A cemetery right outside where venture capital goes to die

  • This hospital is founded in

  • 1990s and then we took over

  • 2016 so currently we serve over 130 startup companies. It's the largest startup campus in the Nordics

  • The startups here make all types of things from games to corporate software

  • But the freshest startup in Moorea zero one is certainly Nava which produces a high-tech version of a green wall

  • Until this is like breathing in 1,000 trees at once

  • All around the world

  • We see these plant walls

  • But this was the first one I've ever

  • That I've ever run into that had yeah a lot of built in technology into it as well

  • Yeah, so instead of a plant being just a decorative part of that

  • We have removed altogether the soil from the system almost all of the air purification in plants happens in the root zone

  • Microbes not in the leaves as people think okay. And if your plant is growing in soil the air is not touching the microbes

  • We could rid of the soil in from the system and then on top of the product there are fans

  • So it biofilter raise the air

  • 24/7 in your room and this makes the air purification of plants efficiency over hundred times more more efficient and

  • We're talking about you've sold like hundreds thousands. Yeah, so now it's the biggest Greenville company in the world

  • We have about 3,000 units in our our customers place right now how kind of bigger vision is?

  • How can we help a billion people to enjoy nature and breathe forests great air in the building environment every day

  • Now that we've learned that the shock paddles have been applied in Finland's tech scene has come back to life

  • I would like to show you just how much better Finn's are as humans than the rest of us

  • It's the annual eating of the herring in Finland but gossip for safari

  • For one week in October people come here to downtown

  • Helsinki to gorge on the freshest of fish and other delicious smoky treats

  • They jockey for position prepare Instagram posts and enjoy some Tolkien inspired folk

  • Yes, Jesus

  • As he may have heard life is good for the Finns

  • The kids are smarter than yours

  • Their health system is healthier than yours and my god their parks are parking our than yours

  • These fins also eat really well on a square plate is some old fed

  • lightly smoked pork and boiled garlic emulsion on top

  • Here I am at your run-of-the-mill fast casual joint

  • popping some bubbly

  • And gobbling up a ham and cheese roll

  • followed by a nasa inspired marshmallow made out of beets

  • Good, that's crazy

  • But the future of food for Finland and the rest of the world may be here

  • Where protein is grown in a VAT overseen by the finished version of Walter White

  • This is solar foods with its headquarters in Espoo on the outskirts of Helsinki

  • We make food out of thin air using just electricity water co2 and some minerals as the main ingredients

  • Have you ever seen Breaking Bad?

  • Yeah, is there anything else we should know that happens in here?

  • This is pretty legal, okay

  • Until the pivot to full-blown meth labs needed

  • Solar foods is focusing on making protein and other nutrients with as little water and other resources as possible

  • No cows. No soy fields just bacteria being fed in a tub by Nature and

  • harvested by lab coat wearing laborers

  • In a sense what we are making is an ingredient for different food products

  • so tofu yogurt breakfast bars, or

  • Any meal that one could think of?

  • solar foods grab co2 from the fresh finish air and hydrogen

  • Produced via solar panels and uses this fuel to feed a microorganism

  • discovered by scientists in Finnish soil

  • The bacteria is then fed a cocktail of water and a secret blend of elements such as iron sulfur and calcium

  • The slurry of goodness is then dried to produce a powder

  • That's 65% protein with a few fatty acids and carbs making up the rest

  • This is the end product this yellow is powder

  • Protein powder and then this is just the liquid form of that

  • And how long is the drying process take it takes about the day to dry bunkie local?

  • Solar foods calls this stuff. So lame powder

  • Is it vetted by the FDA yet? No, is it safe for consumption?

  • I'm told yes, and since I'm the guinea pig for a technology show my gut is your gut

  • This is my personal vegan pancake recipe. It's like the regular ingredients for pancakes pretty much

  • Except we're replacing eggs with with silane powder

  • That's the magic moment

  • All right here goes our better

  • Yeah, you're a pro

  • Do you want to try it first I'll try it this is this is like the pancake of the future

  • I've never eaten pancakes grown in a laboratory before

  • It's a delicious pancake

  • Those dudes may cook a mean protein powder

  • But the true star of the finished healthier food movement is this one Maya it Conan the

  • co-founder and CEO of golden green

  • Golden green makes a vegetable based meat replacement called pulled oats

  • Everyone I met in Finland eats it

  • It's in the grocery stores in a variety of flavors

  • You can even get it at Taco Bell inside the vegan burrito

  • It's a thing a brown chunky thing

  • Maya and I met in a former Nokia cable Factory where else to try out some pull notes

  • You're not trying to mimic meat necessarily at all, right. You're just trying to make something that's sort of delicious that's made from oats

  • That's the exactly through and and it might be to the final application

  • It's mimicking, you know, because when you make a burger it needs to be something that feels like a burger

  • But what actually doesn't mimic is the incremental instinct ingredient least

  • We actually want to make sure that you have few things and they're really healthy and really clean label and everything is based on that

  • What are the big advantages of us it's not meat or yeah, I mean what yeah why yes, it's not originally

  • It's like marvelous. It has so good health benefits for your heart health and digestion and blood sugar and it's like medicine, you know

  • Thanks so much it's like a curry

  • It's delicious, I mean I read this idea anyway

  • So when we got started we didn't even plan to sell in Finland

  • this was like two years ago or is this 2016 but we thought let's just

  • Aim to test it in a couple of grocery stores

  • Then it was so funny because what happened was that people could entirely crazy

  • Although all the newspapers started to call us and all the buyers start to call us

  • So it was like, okay, we're gonna sell this in Finland, you know, and actually the market grew like 700 percent during that year

  • Unlike just about every other company in Finland

  • Golden greens headquarters are not in a former Nokia building

  • They're in a former bra factory and it's elevators real and spectacular

  • This is where pull doubts come to life so these are the basic ingredients

  • Yes, actually, this is oat flour

  • Then we have a fava bean flour. Then we also have a yellow pea pea protein, but that's about it

  • Okay, and then the magic the secret is how you blend this all together? Absolutely

  • Yes, so we first make like a dry material based of these ingredients. Okay, then we start

  • Moisturizing and baking it and it