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  • [upbeat music]

  • - Let's talk about the Juicy Couture tracksuit.

  • In 2000, I was a New York socialite.

  • I was modeling.

  • I was doing my thing.

  • I loved to go out.

  • The 2000s were all about Britney Spears, boy bands.

  • It was all about monogram and labels

  • like Chanel, and Dior, and Louis Vuitton.

  • And I feel like everybody

  • just had really fun with their fashion choices.

  • I think it was just all about being super extra.

  • I've always been obsessed

  • with wearing lots of pink and sparkles,

  • a lot of Swarovski crystals.

  • I love big chokers.

  • Anything that was bright and stood out.

  • And then I started making shirts

  • that said that's hot,

  • and then the back would say you're not.

  • It's cute.

  • That's something that my sister

  • actually always used to say,

  • but I trademarked it and I own it.

  • Sorry, Nikki.

  • I heard a story that Pam and Gela

  • started Juicy Couture with $200,

  • and then turn that around

  • into a billion dollar company.

  • And that is a total girl boss move, loves it.

  • [bell dings]

  • I first became aware of Juicy

  • through my friend Lara Shriftman.

  • She was representing the brand.

  • She sent my sister and I the box.

  • As soon as I put on my first Juicy tracksuit,

  • I was obsessed.

  • I said please send me more.

  • I want the full collection, every single color.

  • I just fell in love with the brand

  • and it basically became my uniform.

  • I have an entire closet that's only Juicy Couture.

  • That's where I go in every single day

  • and just put on my juice [giggles].

  • I was not only wearing them to the airport

  • or just to chill at my house,

  • and I was going out at night in them,

  • and I was rocking them with everything.

  • So I think that they loved

  • that I was kind of like the face of the brand.

  • One day I got a call from my agents,

  • and they said that Bunim/Murray

  • we're looking to do a new reality show.

  • So then I was thinking of

  • who would be the most fun to do it with,

  • and I immediately thought of Nicole Richie.

  • We've known each other since we were two years old.

  • There's nobody who's funnier,

  • has such a personality,

  • and I knew that we would make the perfect team.

  • No, you bitch.

  • [Paris screams]

  • They didn't say where we are going,

  • so I didn't even know what to pack.

  • I basically just packed all of my favorite outfits,

  • included a lot of juicy, a lot of pink, a lot of heels.

  • Within a month, Nicole and I were on a jet.

  • We landed in this little town called Altus, Arkansas.

  • Both of us had never been anywhere like that.

  • - [Narrator] They're giving up their plush lifestyle

  • to live on a farm.

  • [rooster crows]

  • [cow moos]

  • - Juicy is something that we wore

  • almost every single day,

  • because we are always having to do these jobs.

  • You know, we didn't wanna just like be in overalls or jeans,

  • we wanted to be comfortable and cute.

  • [crowd yelling]

  • When we shot the show,

  • I had no idea how huge it would be.

  • That just took me to another level

  • where I literally could not leave my house

  • without being mobbed every single day.

  • So it was exciting.

  • It was very overwhelming,

  • because it was just a lot to take at once.

  • I remember after The Simple Life aired,

  • all of the sudden I started seeing Juicy Couture everywhere.

  • When you'd look through any tabloid,

  • everyone was rocking them.

  • People are going to the airport wearing them.

  • People are going out in them.

  • People are doing music videos in them.

  • And this was not just in LA,

  • I would see people wearing it all around the world.

  • [crowd screams]

  • - It makes people happy.

  • - It is, it's a happy brand.

  • People love it.

  • - Everybody loves Juicy.

  • - Celebrities wearing it.

  • Brittany was always wearing them, JLo, Jessica Simpson.

  • - I love how girly it is.

  • And I just love how you can either dress it up

  • for a huge premiere, or you can wear it to the beach.

  • - I love Juicy.

  • They have such cozy cashmere sweaters.

  • I love it in the winter the most.

  • - Hey you guys, happy hour is from four to six.

  • - I remember seeing Madonna wear it.

  • Also, I saw Mariah Carey wearing it.

  • Beyonce, Kim Kardashian,

  • basically everyone was rocking Juicy.

  • [phone rings]

  • Do I even have a house line?

  • I've never used it.

  • Who has my number?

  • It's Juicy calling [laughs].

  • Before there was Juicy,

  • I think tracksuits were just very sporty and athletic,

  • but they were the first ones

  • to actually make a tracksuit cool.

  • Still today, they have that huge impact in fashion

  • where people are trying to imitate what they did.

  • It's amazing now to see just so many of these looks

  • that I wore are now on the runway,

  • and people are rocking them all the time.

  • It makes me feel proud

  • to have had such an impact in fashion industry.

  • When people think back on 2000's fashion,

  • the first thing they're gonna think about

  • is Juicy Couture.

  • I've never stopped wearing it, and I never will,

  • because I'm a Juicy girl for life.

[upbeat music]

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