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  • what's up everybody? welcome back to my channel! hi how are ya? now in today's

  • video there is no humor no sarcasm.. just a story and a confession that I

  • have to tell you guys. the last month of my life has been an insane roller

  • coaster of emotions.. so many highs and so many lows. I am in kind of a state of

  • shock right now. so this past weekend something that I

  • have been waiting for a few weeks to happen finally happened and a brand new

  • product that I've been working on for over a year has been leaked and that is

  • the Magic Star concealer the things that I'm about to tell you have been my

  • nightmare that I have been living with for a few weeks now so during this

  • blue blood launch which was the biggest success of my career the biggest launch

  • it has been insane we were number one trending topic all over the world the

  • sales were astronomical and I cannot believe we sold every unit so if you

  • were a part of that magic thank you so much but you guys probably noticed that

  • I was very silent on social media leading up to the launch a lot of you

  • were like what is going on are you okay that's a two-part question part one is

  • I've been dealing with my birth mom being very sick my mom has been doing

  • very bad and if you have been following me for a while you know that we recently

  • connected so this has been very emotional with this massive launch

  • dealing with the health of my mom something else

  • horrific happened I haven't told anyone this yet just me my team and my family

  • know but two weeks ago the morning of March 15th I uploaded the reveal video

  • for the blueblood collection that night at around 1:00 a.m. one of my stock and

  • shipping facility warehouses was broken into and over 2.5 million dollars of

  • product was stolen from me this is the biggest

  • theft I have ever experienced in my entire career this is the biggest hit as

  • a brand I am still shocked about the entire thing so I'm gonna explain to you

  • the details because this weekend a photo popped up online okay a lot of you saw

  • this I did some very nice asking people to remove photos that they graciously

  • did but the leak happened it's out there and it started to trinkle and I was

  • waiting it's been about two weeks now since the burglary right and I have been

  • waiting for this moment I've been sitting here like when is it gonna pop

  • up online are they gonna try to sell it what are they gonna do right so you guys

  • were like okay what happened how did what is going on so let me lay it out

  • for you okay so there's two parts of the story there's the robbery there's the

  • leak so the robbery happened like I said about two weeks ago we have kept it very

  • contained of course blue blood was announced right

  • that night full break in these people were professional I fully believe it was

  • an inside job I think that it was someone who temporarily worked there who

  • tipped them off we have been getting deliveries at new facilities and things

  • have been spread around with blue blood I wanted to make sure it was a fortress

  • so in the main building that you saw him the Shane series last summer you saw a

  • very big glimpse into one of my warehouses right we have now several

  • buildings in that complex and one of them was not secure enough

  • I am so horrified that someone knew it wasn't secure enough yet and they hit us

  • really hard they came in through the roof it was a very professional job it

  • was a team of people and when you watch footage of this stuff

  • it is so gut-wrenching to see people just take your shit and put it in a

  • truck and steal something that I've been working on for so long I don't even know

  • how to explain it so

  • I get a call as I'm flying home from Dallas me and my friend Nicole dipstick

  • Nick we're teaching some makeup classes so the robbery happened Friday all

  • weekend long I had no idea Monday morning one of my employees shows

  • up really early in the morning to start the day notice the cameras moved the

  • doors open and that's when we figured out wow we've been broken into so I'm

  • getting on a plane I have so much anxiety because I really don't know

  • what's happening and you know you know how stories are it starts with wow this

  • happened and then all the information starts shrinking in and at first I was

  • like oh my god did they like take some blue blood did they take all of it like

  • you guys I'll be very transparent I know I've had production issues in the past

  • of not being able to make things fast enough

  • I ordered the biggest quantity of blue blood like I invest a lot of money into

  • that project so I was like oh my god I mean there's no way they could have

  • taken it all right we're talking like a million-plus units here so I'm like what

  • the fuck is going on and I get news that some of the Northern Lights highlighter

  • pallets were stolen some of them actually my entire shipment of new

  • platinum ice which was about 5,000 units right so how makeup works is you order

  • let's say 50,000 as the lab starts to make them they will start delivering so

  • from my purchase order I got five thousand two days prior they took that

  • they took thousands of Northern Lights they took thousands of lip liners and

  • they took an entire shade of fucking concealer like I have 30 plus shades in

  • this amazing line I am so proud of it the formula is unreal and I'm so excited

  • for you guys to experience it later this month um I didn't plan on talking about

  • it or showing things off today but hi things happen um right so you

  • guys they took an entire shade so shade I will dive into this in a minute but

  • shade c5 I have a few hundred left they took thousands of these and I can't

  • believe it so a few days ago the box

  • finally pops online we've been waiting for this moment I have hired an whole

  • entire investigative team to help me with law enforcement we are in contact

  • with FBI who are fully being amazing and this is really scary it's unreal and

  • when millions of dollars are involved and taken I have never taken anything

  • more serious it's heartbreaking I've been living with this inside and trying

  • to keep happy and then it's like BAM this crazy launch and then here we are I

  • knew it was gonna happen the first leak it hits so here's where the story gets a

  • little weird because for everyone out there watching

  • you may have never heard of the story before I know there's millions of you

  • out there who are like what is happening I'm so sorry that you have to hear this

  • a lot of you saw some packaging you saw the leak so this picture right here is

  • what one of my investigators found they put it on the Facebook marketplace and

  • it was the first sign ever right I had I have a team of people scouring the

  • internet anywhere in different countries seeing where it would pop up right and

  • it finally did so the people who broke into my facility they are black market

  • makeup dealers they have hid honest hacia about a year and half ago like

  • this news story was in sane I don't know if it's the same people we are of course

  • fully trying to figure out what happened so whoever stole thousands and thousands

  • of shade c5 then I think because I don't obviously know how this fully works I

  • think that they then go to black market people who sell makeup whether it's

  • counterfeit or under the table but there are obviously people who do that which

  • is very illegal I couldn't believe that they were ballsy enough to post the

  • photo holding it like that on itself is insane it's so illegal to show

  • something that you stole from our facility so in my in a lot of my where

  • we have cold storage right so when it gets hot in the summer you put certain

  • like lip ammunition skin frost certain type of things in cold storage so it's a

  • controlled temperature 70 degrees always right the concealer was there and it was

  • tucked away so the first hour when the police came and were fingerprinting and

  • we were looking at things we didn't even know they conceal that was taken

  • it took us doing inventory and the entire building to discover this shade

  • missing I couldn't believe it I thought it was some sick joke I'm like an entire

  • mother fucking shade out like no so c5 is floating out there the picture that a

  • lot of you saw online was from a girl that stole the original picture my

  • investigator saw this photo right we have been working with law enforcement

  • and we actually tracked down this person this person is now in jail currently

  • while we investigate how they got access to my product to then illegally sell it

  • okay so this person is in jail the girl that leaked the photo she is part of the

  • problem because she hit up the black market dealer on Facebook stole that

  • person's photo and then posted it in a Facebook makeup group going hi who wants

  • this basically the black market person told her we can give you as much as you

  • want we have it early and I'm like common sense says maybe run away from

  • that that's like illegal drugs like makeup is hot commodity and if something

  • is if I've never shown anything if I've never talked about something and someone

  • is holding it before me you know it's wrong but this girl took it upon herself

  • to post it and spread it all over Facebook saying that she was gonna sell

  • it as well that girl has since I guess put up some

  • dumb apology she knew exactly what she was doing she got in trouble so now

  • she's trying to backtrack I'm not even gonna say her name I've lured out

  • everything in these screenshots because this is not about specific people this

  • is an entire insane situation so here we are we've tracked down some of the

  • product but there are still so many units floating

  • out there so if you guys see this packaging or see five before the launch

  • just know that it is stolen it is illegal goods and I would love to try to

  • get more of it back to finish this entire story I want to talk about the

  • future okay I am a fighter I'm a survivor I've been through so many

  • horrific things throughout my entire life so how I view this is it is a

  • massive learning experience for me and my company let's talk about some of the

  • positives good news is you know bitch has full coverage insurance so every

  • single unit that was stolen from me I will get the money back thank you God

  • that the system works sometimes will I get all the units back absolutely not

  • there's already some being sold out there while we were filming this video

  • there is a app where you buy and trade things like Poshmark

  • and someone else has it so these people are breaking off my product probably

  • giving a thousand here thousands of this person sending it out to who-knows-where

  • so they're spelling my name wrong on purpose so you can't fully track it and

  • there's my concealer like right there it's just like it's hot it's a

  • devastating just it's that this is even real it's not gonna ruin my launch a lot

  • of there's so many speculations like are you gonna cancel the launch or you're

  • gonna move it are you gonna change the packaging I'm like first of all not

  • everyone's seen it now they have um but I have been working so hard on this baby

  • I am so proud of it you guys know right like here's my lip liners I love cool

  • funky custom amazing packaging this top alone this plastic molded just this

  • right this took six months to make this may be just a cute little thing

  • just someone else but I put so much blood sweat and tears into my brand and

  • all this stuff costs extra money right remember when I first started I picked a

  • blank component from my liquid lip off the wall which so many people have used

  • now but everything I do moving forward I want to do it custom and you know makeup

  • takes months and months to make so in saying that I am NOT doing a full reveal

  • of my magic star concealer and setting powders today you guys know I want to

  • control my reveal and I still can and the launch will be later in April I am

  • so proud of it I cannot wait for you guys to touch

  • play with the formulas and see the full the full story of all 30 concealer

  • shades and everything else there's eight setting powders now I know a lot of you

  • have seen this component online now there's a lot of mixed opinions about it

  • because the picture looks shitty girl a lot of you loved it a lot of you hated

  • it a lot of you had mixed feelings because you thought it was counterfeit

  • and maybe not real but I customized this beautiful princess cut diamond shape

  • packaging with with gold with the star on top and no it is not cheap is very

  • nice metal and it is really really beautiful I am so proud of it I'm sure a

  • lot of you have seen the blueprints of this leaked I know it was on a trademark

  • website for so it has kind of been buzzing around but for something to be

  • stolen shown and sold before it's even out is so crazy to me and I can't even

  • believe it's me I'm sitting here still - so numb now right there's so much going

  • on in my life and like we're all gonna take a deep breath after this but um in

  • ending this video I don't know what's gonna happen in the future I know that I

  • will never be broken into again I know that I know that these boxes of my

  • concealer right I'm just gonna show y'all this is what the box has come like

  • these are heavy and they stole hundreds of these boxes and this is how they come

  • right and I can't believe it I'm just sitting here like wow this is crazy so

  • when will the official launch be I am how to fast track that and probably push

  • it up a little bit but I have spent so much time love and energy and so is my

  • entire team on this from the campaign images we haven't shown yet to the

  • product shots to the new feature on the website to everything so I'm gonna do

  • the reveal on my terms in a few weeks and I cannot wait for you guys to come

  • on the new journey of the jeffree star cosmetics first-ever skin products so if

  • you've made it this far thank you for listening I just had to get this off of

  • my chest and share what has been going on because I know a lot of you have

  • noticed I've been a little off lately and

  • here's why so thank you guys so much for watching this video if you see any

  • stolen makeup or counterfeit makeup even because that is a whole nother subject

  • please report it you know my social media is always open if you want to

  • share anything that you see for us to track down or investigate I really

  • appreciate it so thank you and I will see you guys on the next one bye guys

what's up everybody? welcome back to my channel! hi how are ya? now in today's

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