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  • what's up everybody! welcome back to my channel.. hi how are ya? now in today's video I am so

  • excited because we are unveiling the biggest collection that jeffree star

  • cosmetics has ever released now I love summer for my brand it is one of my

  • favorite times of the year because we get to turn it up do something different

  • and really take it there so with this collection oh my god I'm so excited to

  • unveil everything because you guys I have created my biggest pilot to date

  • and of course this is the jawbreaker collection we have the jawbreaker

  • palette this has twenty four shades I've never made a palette this big before it

  • is what rainbow wishes it could be it's the next level of rainbow and then of

  • course we also have for the first time ever the jeffree star cosmetics mini

  • palette which this one is called a V mini breaker and this has nine shades

  • and this is the first time that you will ever be able to get the Jeffrey store

  • formula for only $28 hi how are ya so today we are going to unveil the entire

  • collection so not only is there two eye shadow palettes there is a skin frost

  • palette there are liquid lips lip mo supreme frost velour lip scrubs there's

  • new mirrors and there is new merchandise you guys summer it's gonna be bright

  • it's gonna be bolt and it's gonna be amazing so saddle up and come dive in

  • into the official summer reveal alright now this entire collection it is really

  • bright let's do a little recap now I have done three summer collections

  • previously and every time I like to turn it up so we have done of course hot

  • orange last year we did really bright yellow in 2016 and 17 we did this

  • beautiful chrome everything so we have done so many things you guys we've done

  • white caps we've done red for Christmas we've done so much so I sat here and I'm

  • like okay summer I think neon always dripping bright craziness you know last

  • year we did the thirsty collection with the thirsty palate everything was very

  • popsicles I have an addiction to sugar you guys know that I've had nine root

  • canals I've had thirty cavities as a kid I have

  • sugar problem so today you are going to see a lot of inspiration from that so of

  • course the word jaw breaker right BAM jaw breakers are iconic I love candy

  • I love sucking on things and I just love sugar in general so I've always loved

  • jaw breakers I love the concept of them I love how hard they are they last

  • forever of course we can pull up some Willy Wonka references the movie

  • jawbreaker of course is iconic and there's just so many things my first

  • like memory of jawbreakers is just going to amusement parks and circuses and

  • arcades and they have those crazy machines where you can have the claw and

  • grab stuffed animals or candy right and I remember this crazy machine and I was

  • like God wants like 11 and I had just all jawbreakers of all different sizes

  • and I was like it looked so cool all the rainbow colors in the splatter and I'll

  • never forget putting in a quarter and getting a candy from that cloth so it

  • stuck with me forever and today we are going to dive into the full jaw breaker

  • moment what color is the packaging going to be that we haven't done before bitch

  • we picked acid chartreuse some say it's neon yellow some say it's neon green I

  • call it chartreuse it's acid it's amazing its brightest and all the

  • packaging reflects out of this summer so you guys will see of course the velour

  • liquid lips everything will come in this bright amazing packaging so the supreme

  • dross everything is a bright and crazy and I am just I'm in love with how it

  • turned out you guys I'm Chuck so I think it's time to unveil the eyeshadow

  • palettes because everyone is that girl let's see it alright so let's start with

  • the Big Daddy jawbreaker is my biggest palette to date you guys it has 24

  • shades let's open her up right now let me get these blocks off bitch cuz we

  • need to starts watching and get a little personal so hi packaging full white and

  • when you open it up of course we have to stick to our iconic jeffree star

  • cosmetics pink everything and here it is yeah

  • oh my god looks so beautiful I'm so proud of this collection you guys and of

  • course the moment you've all been waiting for let's open her up

  • introducing the jaw breaker palette yes oh my god here is my version you guys of

  • a rainbow palette of course this is the same iconic eyeshadow formula as blood

  • sugar blue blood alien I am so proud of it of course you guys see there are four

  • rows of six shades each and there are several formulas we have the of course

  • the amazing mattes we have some blinding shimmers and then of course some like

  • sickening metallics so I want to swatch everything and I want to dive in through

  • the whole palette you guys will have some fun with the shade names I wanted

  • to have just do be silly be quirky you know me I'm a silly ass bitch so this

  • shade names will definitely reflect that and this is all about having fun being

  • bright being creative I think that so many brands have really been sticking to

  • girl the brown neutral palettes cantrell a so I wanted to do my own version of a

  • rainbow palette I've been getting requests for a long time so before we

  • swatch this we had so much fun on set creating these campaigns lipstick NIC so

  • laid my makeup like she took it to another dimension what's new so talented

  • I'm obsessed with her work so let's throw up some images from the campaign

  • first of all hi me in the jawbreaker machine I had to have that moment after

  • my childhood first experience of the jawbreaker right so just me you see the

  • guys in their underwear they're staring into the machine that I'm on the

  • jawbreaker claw like oh my god it was something that I envisioned in my head

  • and Marcelo my amazing photographer he really took this shoot to the next level

  • and then of course you see me with the giant jawbreaker and I'm on my knees

  • nothing new but I really wanted to express that candy larger-than-life

  • feeling and then of course you see my stunning models the girls with the like

  • the eyeshadow the vibrancy I want you guys to see that formula up close and

  • no we just had so much fun on this shoot always the JSC team is unreal so I want

  • to talk about the mini let's talk about it right now

  • BAM here is the mini breaker palette now this palette features nine shades so

  • let's unbox her of course you guys see the unit carton is in the acid neon

  • color now the mini breaker palette is the first time I've ever done obviously

  • a mini and this has nine shades in it of course it comes in this beautiful

  • jawbreaker bright neon packaging let's open her up

  • now the palette itself voila it of course is full ly like the candy so

  • let's open her up you guys here is the mini breaker yes now of course you guys

  • see Hello there are actually two shades from jawbreaker in this palette and this

  • one will be retailing for only $28 alright let's do a size comparison here

  • is jawbreaker of course and here is the mini I wanted to change it up a little

  • bit I've been doing 18 pallets for a while now blood sugar blue blood alien

  • so I wanted to change it up and I've been getting asked for a long time now

  • do single eyeshadows do minis so we're working on a lot of stuff and here is

  • the first ever mini palette so of course you guys will see that both palettes do

  • have normal eyeshadows in them of course just like all my eye shadow palettes but

  • there are of course some pressed pigments and those will be labeled on

  • the back of course of the unit carton if you have really sensitive eyes be

  • careful y'all know controversies of people getting their eyelids stained

  • blood-sugar does that anything with reds or Pink's that are vegan formula to have

  • dyes in them which could stay in the lid do I care do a lot of people out there

  • know you put concealer on the next day you don't care but I always want to be

  • very transparent honest with you guys so if you have really sensitive eyes or

  • skin just be a little careful final retail pricing $28 the big one is $58

  • only a few dollars more than blood sugar and blue blood and of course on launch

  • day which oh my god hi let's talk about the launch day June 21st at 10 a.m.

  • Pacific Standard Time 1:00 p.m. Eastern Standard Time

  • that's June 21st this entire collection will be out so what will happen on that

  • day both palettes of course will be available individually but if you want

  • to the bundle and get both they'll be

  • offered at a discount price for only $75 so ideal how are you alright let's open

  • up the mini breaker again now you see the first row double scoop Orange Crush

  • and foreplay and then we have aural purple punch and slice bubblegum bite me

  • and a hot fudge now there are of course there's a duochrome shade right here

  • which we've never done before there is metallics and of course the

  • iconic mattes so let's take a peek now of course

  • double scoop it is a beautiful haricot a nude by the way you guys my nails are

  • growing it I am so sorry but I'm gonna swatch these on my hands BAM there is

  • double scoop alright Orange Crush and for play let's

  • give them a swatch BAM now this one is matte but it has a little bit of like a

  • reflexive gold in there and then for Playgirl it is a really cool ma be pink

  • and it is just so pretty now this duochrome shade is called oral

  • and it is so oh my god it's so pretty look how that shine this packed on the

  • lid is everything let's give her a swatch oh look at that reflection it's

  • like a mirror it's so pretty the next shade next to it is called

  • purple punch it is a beautiful matte it looks like this and let's swatch yes and

  • then the shade next to it is called slice which is a beautiful like burnt

  • yellow orange like I just oh it's so unique and it's oh my god it's stunning

  • Wow alright swatch is now in the bottom row

  • these two shades are actually in jawbreaker

  • they are bubblegum and bite me and the rest of the shadows are exclusive to the

  • mini breaker so let's swatch of course bubblegum this beautiful matte pink and

  • of course we have bite me this stunning dark rich purple and then we have hot

  • fudge which is just a really dark cool tone brown that I am living for and I

  • hadn't created yet and it was just a must so let's show you all bubblegum him

  • bite me hi purple shadows how are ya and then of course we have

  • boom alright so here is the entire mini breaker pallet swatched let's dive into

  • the jawbreaker pallet now like I said earlier twenty four shades this is my

  • biggest pallet to date I wanted to really go big and take it there

  • so in this pallet there are so many matte bright colors let's go down the

  • first top row now you will see bubblegum that I just watched in the mini breaker

  • we're gonna skip that one but here we have a virgin now I have done a lot of

  • white shades before we have white white and blood sugar we have a different soft

  • white called Cullinan and blue blood this one is a bone yellow tone white

  • never been made before from my brand and it is so perfect with a brow bone for a

  • base for anything good morning the next shade is a really soft soft pale almost

  • fleshy pink so we're gonna swatch that of course we have bubblegum and then we

  • have the next shade wow it's bright it's yellow it's neon and it's actually I

  • think four times brighter than the yellow and thirsty it just has a

  • different tone it's yellow and the next shade is called suck which is a really

  • true beautiful orange it's just like hi it's orange and of course the next shade

  • next to it liquorice is a pure matte red but actually did not make it into blood

  • sugar I've been holding on to it and it's amazing it is a different type of

  • red it's like Pantone cran book red we're in blood sugar it was more like a

  • rust so let's swatch them here is the whole entire first row so watched now

  • there's no primer or any trickery on my hands I just took my finger in the pan

  • and swiped down but you guys you know the drill with all my reveals I think

  • that you need to really swatch and try colors with your brushes no one really

  • unless it's metallics or a pressed pigment takes their finger and does this

  • entire look with their fingers absolutely not so any makeup brushes you

  • guys know how to work with eyeshadows and hello we have yellow in here today

  • we have liquorice in here I have a bunch of shades we'll talk about in a second

  • but there is the first row swatched what do you think but the second row here it

  • is so watch there are so many shades and so many things in this collection you

  • guys I'm not gonna do one by one we'll be here all day so second row let's

  • we have cute we have fuck we have gumdrop we have snack we have

  • brainfreeze and we have jaw breaker oh my god okay now the shade jaw breaker

  • it's right here on my brow bone it is so reflective and pretty I am AB

  • like obsessed with it now this one right here snack so good for a highlighter on

  • the inner corner and the rest you see them there they're very vibrant and

  • they're matte and they blend like a dream all right now the third row oh my

  • god here it is so wash you guys let's go down the line we have this stunning red

  • metallic it is called and what and then we have orange juice we have sour we

  • have soaked we have a raspberry and we have cotton candy all my favorite things

  • now these shades of course you see there's two sorry there's three

  • metallics and three mats in this row and last but not least the fourth row which

  • of course has the shade bite me from the mini breaker and the rest of the shades

  • here they are so watched now that first gorgeous metallic yellow is called a

  • lemon drop and it's actually on my lid in my inner corner moment right there on

  • the eyes and then of course we have cherry wet inspired by last summer's

  • liquid lip I turned it into an eye shadow I had to we have tasty cone and

  • delicious now look there are so many looks you can literally do a wedding

  • look with this palette you could do a rave look you could go out on a day

  • smokey eye endless possibilities 24 shades

  • let me know what you guys think what are your favorite shades what are you

  • gravitated to and of course if you want to see any of the swatches again do a

  • little big wine so let's move on to the skin frost palette alright you guys I

  • had to do a lot of highlighters it's summer I want to be dripping in frost so

  • do we have a skin frost Pro palette yes we do but we also have some new supreme

  • frost shades as well ok now this baby we I'm just going to show it to you whoa

  • here's the unit carton for the brain freeze palette it has an insane unit

  • carton of course this palette does have six shades we're of course

  • going to show them to you all right now but here's what the packaging looks like

  • with the logo of course very frosty and of course all the information is on the

  • back now let's open her up all right here is the brain freeze

  • palette yes that was very inspired by going to the movie theaters and getting

  • freezes and a lot of sugary drinks that I am obsessed with and we all know that

  • I've done palettes like this in the past like the 24-karat and the Platinum Ice

  • this one is on a whole other level let's open her up here is the brain freeze

  • skin frost palette yes of course you guys know it it comes with a plastic

  • protector we don't like to break in the mail and of course even the mirror has a

  • seal now let's talk about the shades this palette is very icy it's sugary

  • it's delicious so if we have cold shoulder which is a really duochrome e

  • blinding white silver with blue or reflex we're gonna swatch everything in

  • a second but then look at this one gold breaker of course inspired by

  • jawbreakers but a gold version there's that one of course we have kaki and then

  • we have statuesque which of these two on medium to deep skin tones oh my god

  • stunning we have frozen fruit and freeze tag this one is literally so pretty on

  • everyone and then freeze tag of course is for the more funky people that like

  • to really just have a blinding facetune effect on their face so let's watch all

  • right now I'm gonna do the swatches I was gonna do them all in a row but

  • here's cold shoulder high so blinding now I want to show you guys gold breaker

  • because when you touch it with the brush or your finger the of course splatter on

  • top is a top layer but it doesn't necessarily disappear right away see

  • what I'm going back and forth you still will see it for a while it

  • doesn't like vanish with one touch of the brush also when you mix them

  • together it kind of gives it a more silvery hue on top let's swatch it for

  • you guys right now so you can see what it looks like it was just blended out

  • BAM here is the entire palette swatched what is your favorites I oh my god

  • freeze tag on the end is so blinding my camera is let might break

  • and just for a quick recap this palette will be retailing for forty dollars and

  • of course available on June 21st with the entire jawbreaker collection I'm

  • gonna quickly dab into cold breaker and just put it on my face cuz I did not

  • wear enough highlight today you guys ooh yes I like the dip into gold breaker

  • and cold shoulder hi we just rub the brush back and forth and it literally

  • looks face tuned whoa look at that now if you ever think like okay bitch maybe

  • you went a little too blinding which in my world does not happen but you can

  • always take a little sponge and you can always just kind of Pat over it it just

  • kind of blends the blush everything together

  • voila alright now let's finish off with the last highlighters of the collection

  • which are three new supreme Fross now this formula I launched last year it is

  • the next level of skin frost and the supreme has a more glittery finish it's

  • very and glistening it has a really cool wet effect so we have three new shades

  • we have a caramel kiss diamond wet and candy apple drip let me swatch them for

  • you guys right now now with these they do come in the

  • chartreuse bright packaging but actually the components are in the OG pink and

  • their stickers match of course the packaging let's get to it oh my god

  • let's just start with Diamond wet let's just take it with our finger let's just

  • put it right here oh hi how's everyone doing today

  • like summer good morning like let's see how this is gonna look at nighttime oh

  • wow I'm like high let's put the flashlight hmmm here are all three

  • shades swatch they are very glittery and very blinding so if you're not into that

  • effect definitely go for the skin Frost but if you like that extra wet look

  • these are definitely for you one of my favorite categories in makeup lips I

  • started this brand on my velour liquid lip formula and of course who you know

  • it's summertime so we had to create some brand new shades now this collection of

  • course has six brand-new shades oh my god listen

  • here is all of them I'm gonna show them all right now I'm actually gonna throw

  • up my lip swatch model beautiful what miss Jasmina she's watched them all for

  • my website so we're gonna throw them up on the screen when we talk about them

  • they are very bold and they are very bright now I'm wearing one called fully

  • nude it looks like this and fully nude is so pretty you guys it is a like terra

  • cotta warm tepid nude but it's a different nude that I've ever made

  • before and I have it on now with a lip mo I'll show you in a second on top now

  • the next shade is this beautiful glittery lavender called a purple Arkell

  • oh my god just seeing it next to the green is just sickening this shade is

  • unique it's a very pastel but also blinding and then we have yes ma'am

  • I say that a lot probably 60 times a day and this is ten times brighter than my

  • shade prom night it's a very fluorescent and perfect for summer and then we have

  • strawberry crush oh so good I love the shade it's definitely something that was

  • missing from the velour liquid lip collection and was a necessity and then

  • we have bronze blood this one is such a pretty tan metallic and just like all my

  • other metallic formulas this one is very blinding but is also kiss proof we have

  • the very obnoxious no offense literally the color of this hair of the

  • packaging I remember that my velour liquid lips are vegan they're I say if

  • you can literally put them in your waterline as liquid liner and these will

  • be retailing of course for $18 and there will be a bundle price for $85 to get

  • all six when of course the launch hits all right now let's dive into the

  • ammunition this collection also includes six brand new lip ammunitions now you

  • guys really seem to love the glitter formulas so I expanded them with six new

  • shades they are sickening so let's start off with the first one which is called a

  • candy freeze now they're all glitter metallics okay now I put this one over

  • fully nude liquid lip earlier hi oh I love it just give you a little pop of

  • but then by itself it is very glittery it's like a shiny

  • mirror and it's really pretty so besides that we also have a snow cone which is

  • actually like a like a lean green moment definitely kind of like the alien tears

  • from last holiday but way more greener we have jaw breaker a stunning beautiful

  • glittery blue and then we have yummy I had to do a purple metallic with glitter

  • in it it was definitely time and then we have glazed this is a really interesting

  • color it's like a soft warm gold with pink glitter reflex in it I have to

  • swatch this one too this it's just it's just so unique the reflex in there are

  • just whoo and then the last shade is brown sugar a beautiful warm bronze

  • glitter lip ammo and it is really pretty I oh my god I love it

  • here are all six glitter lip ammunition they of course retailed for $18 as a

  • well and girl you thought I was done I also have the REE velour lip scrubs

  • let's talk about it alright the iconic velour lip scrubs they're vegan they're

  • edible they're cruelty free they're so yummy

  • they are sugar based and may get your lips prepped for any lip product all

  • right so first off we have lemon sucker hi you guys know I love candy I don't

  • have to tell you anymore oh it's so fresh it's literally like a lemon drop

  • in your mouth and then next we have the fresh cucumber mint one of my favorite

  • flavors on the planet I can't believe I haven't made this flower the flavor yet

  • I had to highly request it and so yummy last but not least pineapple juice one

  • of my favorite drinks I love juice you guys know I'm not into alcohol I've

  • never actually drank alcohol my life but pineapple juice Shirley temple's

  • strawberries sign me up these three flavors will be available

  • with the entire summer collection they are only 12 dollars all right now let's

  • dive into the March now we have a bunch of merch for this collection everyone

  • loves the star mirrors of course I had to make

  • so we have a white jawbreaker it's self-explanatory you guys know I mean

  • this is I must for this collection and then of course you have the pink

  • jawbreaker I mean Pink's my favorite color so this may be my favorite and

  • then of course we have the chartreuse with a gold detailing mirror I love this

  • one literally matches my hair so cool you guys there are a lot of makeup bags

  • I was like you know what we're going heavy we're going hard so the travel bag

  • from jeffree star cosmetics now has a jawbreaker version and a beautiful vegan

  • faux leather it feels so soft and of course this holds a lot of products hi

  • look at the sides next to my head we have a few new styles of bags we have

  • this Big Daddy baby pink cotton candy vinyl it is

  • really big look at this hi you can see the size comparison we have a new style

  • this one has star cutout on the whole thing here is what it looks like inside

  • it is also very roomy and it's just a really easy nice little travel bag and

  • then we have a new style of bag again this one is so bright

  • literally yeah it's brighter than my hair and it has the JC logo embedded in

  • the leather very monochrome same thing with the zipper detailing and look of

  • course the zipper matches I just have to do something so bright it's a little

  • more smaller than the other ones I've used to be a size comparison then we

  • have another new style which is this beautiful chartreuse of vinyl and has a

  • little tassel right here and then I did a faux yellow one with a gold logo and

  • just a little flat one so all of these makeup bags all the prices will be

  • listed down in the description box below and then last but not least we have some

  • new track students and merch all right now my track suits have been it really

  • loved by so many of you I can't believe it so we keep making more colors and hi

  • it's summer you know we're going full neon so the first color is this insane

  • caution orange with the creamsicle white logo and then we have the chartreuse

  • bright neon tracksuit imagine if I was wearing this right now with his hair Oh

  • okay I'm I'm feeling the fantasy this is Nate's favorite a hot yellow with black

  • oh my god it turned out so good now we also have a very light windbreaker it

  • may be summer honey but a lot of us like to wear jackets as well and this one is

  • very light and airy and it's cool has a reflective logos in the middle it has

  • the hot pink logo and then of course the bright green color oh my god look whoa

  • and there may be a few other merch items popping up on the day of the launch you

  • know me there's always some tricks up my sleeve that was a long reveal oh and um

  • hello hello hello hello hello are you there

  • ah go go go go go see in a minute all right you guys whoa thank you so much

  • for watching this amazing summer 2019 jeffree star cosmetics reveal I cannot

  • wait to see what you guys think about everything this collection whoa I'm I'm

  • deceased I'm so proud of it and I cannot wait to see you guys all play and create

  • looks with everything here of course every single item that I talked about in

  • this video will be talked about down below with pricing the shade names

  • everything so if you forgot anything in this video of course you can always

  • maybe rewatch a girl don't be afraid so June 21st

  • that is when summer officially starts for JSC so thank you guys so much for

  • watching and I will see you on the next one

  • wha bye guys

what's up everybody! welcome back to my channel.. hi how are ya? now in today's video I am so

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