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  • - Hey Vogue, I am Serena,

  • and we are getting ready for my first February

  • fashion show, I always do September,

  • but I've never done February.

  • [upbeat music]

  • It's 6am, we're really tired,

  • but we're here, our show is at nine,

  • in the next few hours we have walkthrough

  • for the models, for rehearsal,

  • and we're here for New York Fashion Week,

  • in New York, and it doesn't get better than that,

  • so I'm really excited for, see what happens.

  • So, my glam team here is Rene, we've known

  • each other for five years.

  • - Five years.

  • - He makes me look very special,

  • and my hair is Miss Elethia, we've known

  • each other for two sessions,

  • but I loved working with her.

  • And in the chair, you'll be surprised to see

  • my bestie, Caroline, she's making her fashion

  • debut on the runway.

  • We had an extra dress, and she looked so good in it,

  • and I was like, and you're closing the show.

  • - I've had 12 hours to prepare myself

  • to walk,

  • no pressure.

  • - So right now we're just getting hair and

  • makeup ready, then we have rehearsals,

  • we need to make sure the models are set,

  • and know where to walk.

  • I don't even know how this show is gonna go,

  • this show was originally having no music,

  • and I had to add music, Selena Gomez obviously.

  • So I love this song called "Rain",

  • I love just the models walking out to that,

  • and then we'll go into my favorite song

  • which is "Lose You To Love Me."

  • All my models have a really light, natural makeup.

  • It's morning, it's early, I really wanted to

  • do something totally different, so this show

  • is not your normal fashion show, it's really intimate.

  • Honestly it always fills me with 50 people*,

  • but that proved to be impossible,

  • 'cause so many people wanted to come to the show,

  • and we wanted to have, you know,

  • some great editors here,

  • and some really good press, so we got it down

  • to 80 people, our last show was 400 people,

  • so it's a completely different format than normal.

  • So, I'm actually gonna do a fireside chat,

  • so it's like a Q & A, you know some of my favorite

  • designer that would love to just hear them talk

  • about the collection, I thought it would be

  • really cool if someone wanted to get

  • into my mind as a designer,

  • Anna Wintour, she was my first choice obviously,

  • I thought there's no way I can do this without her.

  • I texted her, 'cause I was in Australia,

  • and Anna is a very professional texter,

  • the second you email Anna

  • or text Anna, she replies.

  • I remember saying no pressure,

  • I hate putting pressure on people,

  • except for Caroline, 'cause she's basically

  • my little sister [laughs], so she has to do things.

  • But Anna, Anna went to her [laughs].

  • [upbeat music]

  • I always wanted to be in fashion.

  • My mom used to make our outfits

  • when we would play tennis. She used to sew them

  • and I used to see all these patterns

  • like, you know, we would lay it on the floor

  • and she would cut it out

  • and she taught me early on how to sew

  • and how to make things. So, this kinda

  • always been something that, inevitably,

  • I was gonna be in and I didn't even realize it.

  • Then, eventually I went to school for it

  • and I fell in love with it when I was in school.

  • I always joke, in between winning Wimplingtons

  • and US opens I was in fashion school

  • and it's literally true.

  • Fashion school is hard, it is hard.

  • Every day someone would have a meltdown.

  • I remember Venus was there, she had a meltdown

  • and I remember thinking, "That's so crazy.",

  • and directly the next day I had a meltdown.

  • It was hard I mean, between pattern making

  • and then just starting and learning how to work

  • those industrial sewing machines,

  • that alone would make you cry.

  • I actually started out making lots of dresses,

  • which every fashion student does.

  • It's all about dresses, wedding dresses,

  • evening gowns, and then you get into reality.

  • And, you're like okay, that's not sustainable

  • that's impossible so, ready to wear.

  • I've made a few things that I've actually

  • worn on red carpets, some hits

  • and a lot of misses. [laughs]

  • And a lot a lot of misses, but I was really young

  • and it was a good experience and it got me down

  • this path of just a different line.

  • And, not only a fashion line,

  • but a complete brand. It took me over

  • 15 years to get here, so.

  • We have a jewelry collection, it's fine jewelry

  • with ethical diamonds which is super important

  • to me.

  • For now, I think I'm gonna wear these

  • earrings, maybe. And then, I'll

  • just choose some bracelets.

  • This line is more of a presentation.

  • So, we're doing a really small capsule here.

  • We wanted to make a bold statement

  • with sustainability so we have a capsule

  • of vegan leather. It's beautiful,

  • it's really amazing.

  • I am currently obsessed with prints

  • and animal prints, but I wanted a new way to

  • present an animal print.

  • It's interesting 'cause my husband,

  • he's one of the investors in a company

  • that is able to tell you the latest trends.

  • When I'm on to something I ask him

  • is that something that's gonna be a trend,

  • so giraffe is in and I love it,

  • I'm obsessed with it.

  • Olympia decided to sleep in,

  • she's not here today, this is too early for her.

  • Quai Quai is Olympia's doll, which somehow

  • got famous and I'm trying to figure out how.

  • She gets a ton of engagement,

  • she gets a ton of likes, she's verified

  • real quickly, she has 12,000 likes.

  • Can you imagine?

  • Yeah, it started for fun,

  • I just posted some things about her

  • and next thing I know it's like a thing

  • and I'm like, I was just joking.

  • [upbeat music]

  • [laughing]

  • We're gonna finish glam here and I'm gonna go

  • to rehearsals.

  • Let's do this, you ready?

  • - [Caroline] Yeah, lets do it!

  • - Okay.

  • [upbeat music]

  • Our mission is, we want women to feel celebrated

  • and appreciated.

  • It doesn't matter what you look like,

  • and where you come from or what size you are.

  • Sometimes you might have a bad day,

  • but you put on our clothes

  • and you just wanna feel confident,

  • you know we wanna bring confidence to that woman.

  • When we're designing, we're designing things

  • like, "Will this make someone fell confident?".

  • Those are literally things

  • that go through my mind. From the color package

  • to the designs.

  • - So, you know it was great to talk to you.

  • - Thank you so much!

  • - Looking forward to seeing the collection.

  • [upbeat music]

- Hey Vogue, I am Serena,

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