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  • (♪ music ♪) Laughter

  • Growing up we had such powerful and strong women role models in our life.

  • Theyve shaped us into who we are today and taught us to dream big.

  • Betsy and Emily have always had a creative streak.

  • I think that goes back to my mom, Jenny.

  • She could knit Argyle socks in a dark movie theatre.

  • Who does that? Jenny!

  • Growing up as a military family weve always been close.

  • When I graduated I served in the US Army as an Intelligence Officer.

  • This is what we callproud parent moment’. Aww.

  • I remember a conversation I had with a soldier who just returned from Afghanistan.

  • He was really concerned about what his job prospects would look like.

  • That really stuck with me.

  • We knew we wanted to give back to the military community that raised us.

  • So we did that by founding Sword & Plough, a veteran-and-women-owned fashion company.

  • We incorporate repurposed military surplus into our designs, and support Veteran jobs across the country

  • through our Veteran-owned manufacturing partners, to our brand ambassador program, and our own team.

  • Our mom being the most creative person that we know definitely was an inspiration for Sword & Plough.

  • She even made our first prototype out of shelter-half tent and really cool leather.

  • Oh, my gosh. (laugh) I did make the first prototype. That was pretty exciting.

  • That’s when the real work started.

  • 95% of Sword & Plough’s sales are online and tools like Google Ads and Google Analytics have been so helpful to us.

  • Without those tools I don’t really know where we’d be!

  • Maybe we can play around with a different color...

  • Sword & Plough has grown a lot!

  • We started with three products and now weve shipped thousands all around the world.

  • I think what were doing is bigger than I know I ever could of dreamed when we were little.

  • Weve grown up with such incredible women role models

  • We want to serve as role models for future women entrepreneurs as well.

  • When women lift up other women incredible things happen.

  • I love that. Yeah.

  • (♪ music ♪)

(♪ music ♪) Laughter

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