>>> WELCOME BACK, EVERYONE.

>>> WELCOME BACK, EVERYONE. HE TOOK OVER THE WALT DISNEY

HE TOOK OVER THE WALT DISNEY

HE TOOK OVER THE WALT DISNEY COMPANY WHEN TECHNOLOGY WAS

COMPANY WHEN TECHNOLOGY WAS

COMPANY WHEN TECHNOLOGY WAS CHANGING LIKE NEVER BEFORE.

CHANGING LIKE NEVER BEFORE.

CHANGING LIKE NEVER BEFORE. IN THE LAST 15 YEARS, THE CEO

IN THE LAST 15 YEARS, THE CEO

IN THE LAST 15 YEARS, THE CEO BOB IGER HAS TURNED IT INTO THE

BOB IGER HAS TURNED IT INTO THE

BOB IGER HAS TURNED IT INTO THE MOST RESPECTED VIDEO COMPANY IN

MOST RESPECTED VIDEO COMPANY IN

MOST RESPECTED VIDEO COMPANY IN THE WORLD WITH COILS LIKE PIXAR,

THE WORLD WITH COILS LIKE PIXAR,

THE WORLD WITH COILS LIKE PIXAR, MARVEL AND 21st CENTURY FOX.

MARVEL AND 21st CENTURY FOX.

MARVEL AND 21st CENTURY FOX. NOW HE HAS A NEW BOOK CALLED

NOW HE HAS A NEW BOOK CALLED

NOW HE HAS A NEW BOOK CALLED RIDE OF A LIFETIME I GOT TO TALK

RIDE OF A LIFETIME I GOT TO TALK

RIDE OF A LIFETIME I GOT TO TALK TO HIM ABOUT HIS JUMPY, STEVE

TO HIM ABOUT HIS JUMPY, STEVE

TO HIM ABOUT HIS JUMPY, STEVE JOBS.

JOBS.

JOBS. >> YOU WRITE THERE ARE DAYS WHEN

>> YOU WRITE THERE ARE DAYS WHEN

>> YOU WRITE THERE ARE DAYS WHEN YOU CAN'T BELIEVE IT.

YOU CAN'T BELIEVE IT.

YOU CAN'T BELIEVE IT. WHAT MAKES THIS SO INCREDIBLE

WHAT MAKES THIS SO INCREDIBLE

WHAT MAKES THIS SO INCREDIBLE FOR YOU?

FOR YOU?

FOR YOU? >> OBVIOUSLY HAVING THE

>> OBVIOUSLY HAVING THE

>> OBVIOUSLY HAVING THE OPPORTUNITY TO RUN ONE OF THE

OPPORTUNITY TO RUN ONE OF THE

OPPORTUNITY TO RUN ONE OF THE GREATEST COMPANIES IN THE WORLD.

GREATEST COMPANIES IN THE WORLD.

GREATEST COMPANIES IN THE WORLD. AN ICONIC BRAND.

AN ICONIC BRAND.

AN ICONIC BRAND. IN THE STORY TELLING BUSINESS

IN THE STORY TELLING BUSINESS

IN THE STORY TELLING BUSINESS AND MANUFACTURING FUN.

AND MANUFACTURING FUN.

AND MANUFACTURING FUN. A COMPANY FOUNDED IN 1923.

A COMPANY FOUNDED IN 1923.

A COMPANY FOUNDED IN 1923. ALL OF THOSE THINGS ARE KIND OF

ALL OF THOSE THINGS ARE KIND OF

ALL OF THOSE THINGS ARE KIND OF PINCH ME ELEMENTS TO MY JOB.

PINCH ME ELEMENTS TO MY JOB.

PINCH ME ELEMENTS TO MY JOB. THAT I EVEN GOT THIS FAR,

THAT I EVEN GOT THIS FAR,

THAT I EVEN GOT THIS FAR, STARTING OFF AT THE VERY

STARTING OFF AT THE VERY

STARTING OFF AT THE VERY BEGINNING MAKES ME DEEPLY

BEGINNING MAKES ME DEEPLY

BEGINNING MAKES ME DEEPLY APPRECIATIVE AND STILL KIND OF

APPRECIATIVE AND STILL KIND OF

APPRECIATIVE AND STILL KIND OF CREATES A SENSE OF WONDER IN ME.

CREATES A SENSE OF WONDER IN ME.

CREATES A SENSE OF WONDER IN ME. HOW DID I EVER DO THIS?

HOW DID I EVER DO THIS?

HOW DID I EVER DO THIS? >> DO YOU START OUT WORKING AS A

>> DO YOU START OUT WORKING AS A

>> DO YOU START OUT WORKING AS A STUDIO DIRECTOR, DID YOU EVER

STUDIO DIRECTOR, DID YOU EVER

STUDIO DIRECTOR, DID YOU EVER IMAGINE THAT THIS WOULD BE WHERE

IMAGINE THAT THIS WOULD BE WHERE

IMAGINE THAT THIS WOULD BE WHERE YOU WOULD END UP?

YOU WOULD END UP?

YOU WOULD END UP? >> NO.

>> NO.

>> NO. NOT AT ALL.

NOT AT ALL.

NOT AT ALL. I DIDN'T HAVE ASPIRATIONS TO

I DIDN'T HAVE ASPIRATIONS TO

I DIDN'T HAVE ASPIRATIONS TO BECOME A CEO OF A BIG COMPANY.

BECOME A CEO OF A BIG COMPANY.

BECOME A CEO OF A BIG COMPANY. I JUST HAD ASPIRATIONS TO

I JUST HAD ASPIRATIONS TO

I JUST HAD ASPIRATIONS TO SUCCEED.

SUCCEED.

SUCCEED. I DID NOT EVEN KNOW HOW TO

I DID NOT EVEN KNOW HOW TO

I DID NOT EVEN KNOW HOW TO DEFINE THAT.

DEFINE THAT.

DEFINE THAT. I CERTAINLY COULD NOT HAVE

I CERTAINLY COULD NOT HAVE

I CERTAINLY COULD NOT HAVE ENVISIONED HAVING A CHANCE TO

ENVISIONED HAVING A CHANCE TO

ENVISIONED HAVING A CHANCE TO RUN WALT DISNEY.

RUN WALT DISNEY.

RUN WALT DISNEY. QUITE SPECIAL IN MANY RESPECTS.

QUITE SPECIAL IN MANY RESPECTS.

QUITE SPECIAL IN MANY RESPECTS. >> SO I ENJOYED IN THE BOOK

>> SO I ENJOYED IN THE BOOK

>> SO I ENJOYED IN THE BOOK READING ABOUT THE STEPS OF YOUR

READING ABOUT THE STEPS OF YOUR

READING ABOUT THE STEPS OF YOUR CAREER.

CAREER.

CAREER. ESPECIALLY WHEN YOU WERE ASKED

ESPECIALLY WHEN YOU WERE ASKED

ESPECIALLY WHEN YOU WERE ASKED TO RUN ABC ENTERTAINMENT.

TO RUN ABC ENTERTAINMENT.

TO RUN ABC ENTERTAINMENT. YOU QUESTIONED IF YOU COULD DO

YOU QUESTIONED IF YOU COULD DO

YOU QUESTIONED IF YOU COULD DO IT BECAUSE YOU DIDN'T HAVE THE

IT BECAUSE YOU DIDN'T HAVE THE

IT BECAUSE YOU DIDN'T HAVE THE SPECIFIC EXPERIENCE.

SPECIFIC EXPERIENCE.

SPECIFIC EXPERIENCE. HOW DID YOU GET THAT INNER

HOW DID YOU GET THAT INNER

HOW DID YOU GET THAT INNER CONFIDENCE TO LEARN TO TRUST

CONFIDENCE TO LEARN TO TRUST

CONFIDENCE TO LEARN TO TRUST YOUR OWN INSTINCTS AT THAT TIME

YOUR OWN INSTINCTS AT THAT TIME

YOUR OWN INSTINCTS AT THAT TIME AND GOING FORWARD?

AND GOING FORWARD?

AND GOING FORWARD? >> IT WAS CLEAR IF AN

>> IT WAS CLEAR IF AN

>> IT WAS CLEAR IF AN OPPORTUNITY CAME ITS WAY.

OPPORTUNITY CAME ITS WAY.

OPPORTUNITY CAME ITS WAY. IF A DOOR OPEN, IF I HAD AN

IF A DOOR OPEN, IF I HAD AN

IF A DOOR OPEN, IF I HAD AN INABILITY TO WALK THROUGH IT.

INABILITY TO WALK THROUGH IT.

INABILITY TO WALK THROUGH IT. IF I WAS TIMID OR NOT SURE OF

IF I WAS TIMID OR NOT SURE OF

IF I WAS TIMID OR NOT SURE OF MYSELF THE OPPORTUNITY WOULD

MYSELF THE OPPORTUNITY WOULD

MYSELF THE OPPORTUNITY WOULD EVER COME MY WAY, I JUST DECIDED

EVER COME MY WAY, I JUST DECIDED

EVER COME MY WAY, I JUST DECIDED THAT I WOULD PUT MY HEAD DOWN

THAT I WOULD PUT MY HEAD DOWN

THAT I WOULD PUT MY HEAD DOWN AND ADMIT WHAT I DID NOT KNOW

AND ADMIT WHAT I DID NOT KNOW

AND ADMIT WHAT I DID NOT KNOW AND WORK HARD TO LEARN FAST.

AND WORK HARD TO LEARN FAST.

AND WORK HARD TO LEARN FAST. IT IS INTERESTING IN NEW ROLES,

IT IS INTERESTING IN NEW ROLES,

IT IS INTERESTING IN NEW ROLES, YOU'RE OFTEN ASKED TO BE A

YOU'RE OFTEN ASKED TO BE A

YOU'RE OFTEN ASKED TO BE A LEADER OF SOMETHING WHEN YOU

LEADER OF SOMETHING WHEN YOU

LEADER OF SOMETHING WHEN YOU DON'T KNOW ANYTHING ABOUT IT.

DON'T KNOW ANYTHING ABOUT IT.

DON'T KNOW ANYTHING ABOUT IT. TO GET PAST MY OWN, WHAT I

TO GET PAST MY OWN, WHAT I

TO GET PAST MY OWN, WHAT I PERCEIVED TO BE MY OWN

PERCEIVED TO BE MY OWN

PERCEIVED TO BE MY OWN SHORTCOMINGS.

SHORTCOMINGS.

SHORTCOMINGS. MY OWN MISGIVINGS AND ACCEPT THE

MY OWN MISGIVINGS AND ACCEPT THE

MY OWN MISGIVINGS AND ACCEPT THE OPPORTUNITY AND TRY ON PROVE

OPPORTUNITY AND TRY ON PROVE

OPPORTUNITY AND TRY ON PROVE MYSELF.

MYSELF.

MYSELF. THAT HAPPENED A NUMBER OF TIMES.

THAT HAPPENED A NUMBER OF TIMES.

THAT HAPPENED A NUMBER OF TIMES. PARTICULARLY WHEN I WENT TO ABC

PARTICULARLY WHEN I WENT TO ABC

PARTICULARLY WHEN I WENT TO ABC ENTERTAINMENT.

ENTERTAINMENT.

ENTERTAINMENT. >> OF COURSE, WE'RE HERE IN THE

>> OF COURSE, WE'RE HERE IN THE

>> OF COURSE, WE'RE HERE IN THE BAY AREA AND I WANT TO ASK BUT

BAY AREA AND I WANT TO ASK BUT

BAY AREA AND I WANT TO ASK BUT THE H

THE H

THE H THE LATE STEVE JOBS.

THE LATE STEVE JOBS.

THE LATE STEVE JOBS. YOU WRITE THAT BUYING PIXARFUL

YOU WRITE THAT BUYING PIXARFUL

YOU WRITE THAT BUYING PIXARFUL CAN YOU TALK ABOUT HOW THE

CAN YOU TALK ABOUT HOW THE

CAN YOU TALK ABOUT HOW THE RELATIONSHIP STARTED AND IN THAT

RELATIONSHIP STARTED AND IN THAT

RELATIONSHIP STARTED AND IN THAT MOMENT THAT I THINK WAS SO

MOMENT THAT I THINK WAS SO

MOMENT THAT I THINK WAS SO POWERFUL THAT YOU SHARED IN

POWERFUL THAT YOU SHARED IN

POWERFUL THAT YOU SHARED IN EMERYVILLE BEFORE YOU WERE SET

EMERYVILLE BEFORE YOU WERE SET

EMERYVILLE BEFORE YOU WERE SET TO ANNOUNCE THE DEAL BETWEEN

TO ANNOUNCE THE DEAL BETWEEN

TO ANNOUNCE THE DEAL BETWEEN DISNEY AND PIXAR?

DISNEY AND PIXAR?

DISNEY AND PIXAR? >> DISNEY AND PIXAR HAD A

>> DISNEY AND PIXAR HAD A

>> DISNEY AND PIXAR HAD A RELATIONSHIP BUT HIT FRAYED.

RELATIONSHIP BUT HIT FRAYED.

RELATIONSHIP BUT HIT FRAYED. THEY WERE CO-FOUNDERS AND

THEY WERE CO-FOUNDERS AND

THEY WERE CO-FOUNDERS AND CREATING THE GREATEST FILMS THAT

CREATING THE GREATEST FILMS THAT

CREATING THE GREATEST FILMS THAT REMAIN, STARTING WITH TOY STORY

REMAIN, STARTING WITH TOY STORY

REMAIN, STARTING WITH TOY STORY IN 1995.

IN 1995.

IN 1995. AND STEVE HAD ANNOUNCED THAT HE

AND STEVE HAD ANNOUNCED THAT HE

AND STEVE HAD ANNOUNCED THAT HE WAS LEAVING THE DISNEY

WAS LEAVING THE DISNEY

WAS LEAVING THE DISNEY RELATIONSHIP TO GO OFF ON THEIR

RELATIONSHIP TO GO OFF ON THEIR

RELATIONSHIP TO GO OFF ON THEIR OWN.

OWN.

OWN. I THEN BECAME CEO.

I THEN BECAME CEO.

I THEN BECAME CEO. AND ONE OF THE FIRST THINGS I

AND ONE OF THE FIRST THINGS I

AND ONE OF THE FIRST THINGS I WANTED TO DO WAS TO SEE WHETHER

WANTED TO DO WAS TO SEE WHETHER

WANTED TO DO WAS TO SEE WHETHER I COULD SALVAGE THE RELATIONSHIP

I COULD SALVAGE THE RELATIONSHIP

I COULD SALVAGE THE RELATIONSHIP WITH STEVE AND WITH PIXAR.

WITH STEVE AND WITH PIXAR.

WITH STEVE AND WITH PIXAR. I BROUGHT UP THE CONCEPT OF

I BROUGHT UP THE CONCEPT OF

I BROUGHT UP THE CONCEPT OF APPLE CREATING FOR iTUNES, FOR

APPLE CREATING FOR iTUNES, FOR

APPLE CREATING FOR iTUNES, FOR TELEVISION, WHAT HE HAD DONE FOR

TELEVISION, WHAT HE HAD DONE FOR

TELEVISION, WHAT HE HAD DONE FOR MUSIC.

MUSIC.

MUSIC. IN OTHER WORDS, A PLACE YOU

IN OTHER WORDS, A PLACE YOU

IN OTHER WORDS, A PLACE YOU COULD GO TO SEE EVERY TELEVISION

COULD GO TO SEE EVERY TELEVISION

COULD GO TO SEE EVERY TELEVISION EPISODE THAT HAD EVER BEEN MADE.

EPISODE THAT HAD EVER BEEN MADE.

EPISODE THAT HAD EVER BEEN MADE. AND HE ASKED ME IF HE DID THAT,

AND HE ASKED ME IF HE DID THAT,

AND HE ASKED ME IF HE DID THAT, WHETHER WE WOULD SUPPLY SHOWS TO

WHETHER WE WOULD SUPPLY SHOWS TO

WHETHER WE WOULD SUPPLY SHOWS TO THAT PLATFORM.

THAT PLATFORM.

THAT PLATFORM. AND I SAID ABSOLUTELY.

AND I SAID ABSOLUTELY.

AND I SAID ABSOLUTELY. SO HE IMMEDIATELY SAW IN ME

SO HE IMMEDIATELY SAW IN ME

SO HE IMMEDIATELY SAW IN ME SOMEONE THAT RESPECTED APPLE AND

SOMEONE THAT RESPECTED APPLE AND

SOMEONE THAT RESPECTED APPLE AND RESPECTED TECHNOLOGY AND ITS

RESPECTED TECHNOLOGY AND ITS

RESPECTED TECHNOLOGY AND ITS PLACE IN BUSINESS AND SOCIETY.

PLACE IN BUSINESS AND SOCIETY.

PLACE IN BUSINESS AND SOCIETY. AND THE INTERSECTION BETWEEN

AND THE INTERSECTION BETWEEN

AND THE INTERSECTION BETWEEN TECHNOLOGY AND CREATIVITY.