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  • JOLING KENT IS IN SAN FRANCISCO TO EXPLAIN WHAT THIS MEANS FOR

  • TO EXPLAIN WHAT THIS MEANS FOR THE COMPANY'S FUTURE.

  • THE COMPANY'S FUTURE. >> Reporter: HEY, SIMONE, THAT'S

  • >> Reporter: HEY, SIMONE, THAT'S RIGHT.

  • RIGHT. FOREVER 21 FILING FOR CHAPTER 11

  • FOREVER 21 FILING FOR CHAPTER 11 BANKRUPT PROTECTION.

  • BANKRUPT PROTECTION. WHAT THAT MEANS IS THIS COMPANY,

  • WHAT THAT MEANS IS THIS COMPANY, L.A. BASED, FOUNDED BY A FAMILY

  • L.A. BASED, FOUNDED BY A FAMILY HERE IN LOS ANGELES, IS GOING TO

  • HERE IN LOS ANGELES, IS GOING TO RESTRUCTURE.

  • RESTRUCTURE. YOU'RE PROBABLY GOING TO SEE 178

  • YOU'RE PROBABLY GOING TO SEE 178 STORES CLOSE DOWN ACROSS THE

  • STORES CLOSE DOWN ACROSS THE U.S.

  • U.S. AND THIS IS HAPPENING AFTER

  • AND THIS IS HAPPENING AFTER FOREVER 21 BECAME ONE OF THE

  • FOREVER 21 BECAME ONE OF THE FIRST BIG NAMES IN FAST FASHION.

  • FIRST BIG NAMES IN FAST FASHION. THEY OPENED TWO STORES ALL

  • THEY OPENED TWO STORES ALL ACROSS THE COUNTRY, AND YOU CAN

  • ACROSS THE COUNTRY, AND YOU CAN IMAGINE THAT RENT BECAME VERY,

  • IMAGINE THAT RENT BECAME VERY, VERY EXPENSIVE.

  • VERY EXPENSIVE. THAT'S ONE OF THE REASONS WHY

  • THAT'S ONE OF THE REASONS WHY THEY'RE FILING FOR CHAPTER 11,

  • THEY'RE FILING FOR CHAPTER 11, BUT THEY NEVER REALLY MASTERED

  • BUT THEY NEVER REALLY MASTERED THE ONLINE SHOPPING GAME AND

  • THE ONLINE SHOPPING GAME AND WITH 60% OF MILLENNIALS SAYING

  • WITH 60% OF MILLENNIALS SAYING THEY PREFER TO SHOP ONLINE, THAT

  • THEY PREFER TO SHOP ONLINE, THAT WAS A REAL DAGGER.

  • WAS A REAL DAGGER. PLUS YOU HAD OTHER COMPETITORS

  • PLUS YOU HAD OTHER COMPETITORS LIKE ZARA COMING UP THROUGH THE

  • LIKE ZARA COMING UP THROUGH THE RANKS, H&M AS WELL, DOING VERY

  • RANKS, H&M AS WELL, DOING VERY WELL AND KIND OF SIDELINING

  • WELL AND KIND OF SIDELINING FOREVER 21.

  • FOREVER 21. A LOT OF CUSTOMERS STARTED TO

  • A LOT OF CUSTOMERS STARTED TO COMPLAIN ABOUT THE QUALITY OF

  • COMPLAIN ABOUT THE QUALITY OF FOREVER 21 CLOTHING AS WELL.

  • FOREVER 21 CLOTHING AS WELL. BUT THERE'S ALSO ANOTHER TREND

  • BUT THERE'S ALSO ANOTHER TREND HAPPENING UNDERNEATH THE SURFACE

  • HAPPENING UNDERNEATH THE SURFACE THAT MAY NOT IMMEDIATELY PICK UP

  • THAT MAY NOT IMMEDIATELY PICK UP ON AND THAT IS SUSTAINABILITY

  • ON AND THAT IS SUSTAINABILITY AND CLIMATE CHANGE.

  • AND CLIMATE CHANGE. WHAT I'M TALKING ABOUT HERE IS

  • WHAT I'M TALKING ABOUT HERE IS THESE RETAIL STORES, THESE FAST

  • THESE RETAIL STORES, THESE FAST FASHION STORES, ARE REALLY

  • FASHION STORES, ARE REALLY POPULAR FOR GETTING STUFF

  • POPULAR FOR GETTING STUFF QUICKLY THAT LOOKS LIKE THE

  • QUICKLY THAT LOOKS LIKE THE RUNWAY, BUT THERE'S ALSO A NEW

  • RUNWAY, BUT THERE'S ALSO A NEW DESIRE TO BE MORE

  • DESIRE TO BE MORE ENVIRONMENTALLY FRIENDLY.

  • ENVIRONMENTALLY FRIENDLY. WHAT I'M TALKING ABOUT HERE IS

  • WHAT I'M TALKING ABOUT HERE IS BUYING SECONDHAND CLOTHES AND

  • BUYING SECONDHAND CLOTHES AND CONSIGNMENT.

  • CONSIGNMENT. AND THERE'S THESE STARTUPS OUT

  • AND THERE'S THESE STARTUPS OUT THERE THAT HAVE GOTTEN SO MUCH

  • THERE THAT HAVE GOTTEN SO MUCH MORE POPULAR, IN FACT, MACY'S,

  • MORE POPULAR, IN FACT, MACY'S, THAT DEPARTMENT STORE THAT'S

  • THAT DEPARTMENT STORE THAT'S ALSO STRUGGLING, IS NOW PUTTING

  • ALSO STRUGGLING, IS NOW PUTTING THREAD UP POSTS INSIDE THEIR

  • THREAD UP POSTS INSIDE THEIR STORES TO SELL SECONDHAND

  • STORES TO SELL SECONDHAND CLOTHES ALONGSIDE NEW CLOTHES SO

  • CLOTHES ALONGSIDE NEW CLOTHES SO IT'S A BIG CHANGE IN THE RETAIL

  • IT'S A BIG CHANGE IN THE RETAIL ENVIRONMENT.

  • ENVIRONMENT. FOREVER 21 FILING FOR BANKRUPTCY

  • FOREVER 21 FILING FOR BANKRUPTCY CERTAINLY A BIG DEAL.

  • CERTAINLY A BIG DEAL. WE EXPECT TO SEE 12,000 STORES

  • WE EXPECT TO SEE 12,000 STORES ACROSS THE COUNTRY THIS YEAR

  • ACROSS THE COUNTRY THIS YEAR CLOSE DOWN.

  • CLOSE DOWN. THAT WOULD, OF COURSE, BE A BIG

  • THAT WOULD, OF COURSE, BE A BIG JUMP FROM THE OVER 5,600 STORES

  • JUMP FROM THE OVER 5,600 STORES WE SAW LAST YEAR.

  • WE SAW LAST YEAR. THIS IS ALL AS WE'RE GOING INTO

JOLING KENT IS IN SAN FRANCISCO TO EXPLAIN WHAT THIS MEANS FOR

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