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  • Hi everyone and welcome to the first Google Search News. I hope life is treating you well, wherever you are.

  • I'm your host today, John Mueller, here from Google Zurich in mostly sunny, Switzerland.

  • With this show we want to give you a regular summary of what's been happening around Google search,

  • specifically for

  • webmasters, publishers and SEOs. If you'd like to stay up-to-date, make sure to subscribe to the channel.

  • Today, we'll be covering Search Console, changes in nofollow links, some new meta tags to watch out for, and a bit more.

  • Google Webmaster Tools

  • I mean, Search Console made a big step towards moving over to their new interface recently.

  • Search Console is a free tool that gives webmasters and site owners information on how Google search interacts with their web sites.

  • The most visible change is that the old home page and dashboard are now replaced with a new one.

  • This is a big step for the team and allows them to focus more on

  • interesting new features for the millions of websites that use these tools.

  • We haven't moved everything over yet and some legacy features are still linked from the new Search Console for now.

  • But stay tuned, Search Console will continue to evolve. In other news

  • There's been a change in the webmaster office hours.

  • The webmaster office hours are way for anyone to chat with a Google employee about their website and Google search.

  • Let's take a quick look at how it works now.

  • First we introduce new sessions about a week beforehand on the YouTube community page as well as in the event calendar.

  • For each session you can leave questions that you'd like to cover directly as comments and vote on other questions.

  • Once the session starts, we'll add the link to the live videoconference as a comment and you're welcome to join in person, to ask,

  • elaborate, or just discuss.

  • These sessions are recorded and the recordings added to our YouTube channel afterwards. Everyone is welcome to join.

  • Fifteen years ago, We introduced the rel=

  • nofollow attribute on links. The web has evolved significantly

  • since then so recently we gave it a bit of a revamp and expanded it.

  • Google announced two new attributes for outbound links.

  • These are rel=sponsored and rel=UGC.

  • the first, rel=sponsored is for advertisement, sponsorships and the like.

  • The other rel=UGC is for links created by your users in user-generated content.

  • All of these are considered hints for ranking purposes.

  • Starting March 2020 we'll also be treating these as hints to help us discover new pages.

  • This helps us to better understand the web overall.

  • Existing sites don't need to make any changes but being clear with rel=UGC and rel=sponsored is an option.

  • If you're unclear about which attribute best fits drop by the webmaster help forum.

  • Recently, Google changed when review stars are shown in search results.

  • The change has two parts. First, review rich results are only shown for certain types of items where reviews really make sense.

  • Additionally, if a local business, organization, or subtype of these includes reviews about itself on its own website

  • those would not be shown in search. This includes both reviews a business collects itself as well as those from third-party

  • providers that are embedded with widgets.

  • Reviews about other supported items continue to be shown as before. Curious to find out more? Check out the blog post link below.

  • On September 24th, Google announced a set of new meta tags that give publishers globally the ability to express preference

  • regarding how much of their pages' content is shown as a preview in search results.

  • In particular there are meta tags that let you specify how many characters may be shown in a text snippet,

  • whether and how large an image preview may be, and how long a video preview may be shown.

  • Additionally, there's an HTML attribute that can be used to restrict parts of text from being shown as a preview.

  • We call it the data-nosnippet attribute. That feature will become available later this year.

  • Next to these, our documentation goes into how AMP pages and how structured data may be shown in search.

  • I'll link to the documentation in the description below. In other news

  • We've been holding a number of Webmaster Conferences worldwide in places like Kuala Lumpur, Bali, Ho Chi Minh City, and Sapporo,

  • Japan,

  • with more locations lined up. These events are made for local webmasters and generally run by Googlers from offices close by.

  • If you see one nearby, feel free to register and say hi.

  • That's all for now folks. And now on to the weather. Well, it's autumn here now

  • So there's a bit of sun and a bit of cloudiness...

  • So whether it'll be a nice day is hard to say, I guess you could say ... it depends.

  • But stay tuned for the next weather report and of course Google Search News coming to you in a few weeks time!

Hi everyone and welcome to the first Google Search News. I hope life is treating you well, wherever you are.

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