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  • You two are down here.

  • The Shed is the number one rated restaurant in London.

  • You've got every foodie, celebrity, and blogger in the city trying to get a table.

  • The problem is... until now

  • It didn't exist.

  • It's fake website explained that they don't have a traditional menu per se

  • "Instead of meals our menu is comprised of moods"

  • For seven months, Vice reporter Oobah Butler tricked Trip Advisor.

  • It's like you blink and you're in the Groucho.

  • Can you believe that you managed to get to number one?

  • You became the number one restaurant in London.

  • After the Shed news hit the headlines, I spent...

  • 20 hours doing interviews back-to-back. In the Times

  • "Tory-graph," in the Evening Standard as a cultural reference

  • It's an extraordinary story, a jaw-dropping story.

  • Susanna Reid told me off on Good Morning Britain.

  • It's a very naughty thing to do!

  • My first writing job was writing fake reviews for restaurants. I would do that and they'd give me a tenner . Boom!

  • Businesses' fortunes would genuinely be transformed.

  • That made me see TripAdvisor as like a false reality that everyone took completely seriously

  • Over the years. I just thought the only bit of TripAdvisor that is unfakeable is a restaurant itself

  • And one day I thought

  • Ah, maybe it is actually fakeable

  • I've been living here for about a year and a half. I'm paying 800 pounds a month for it

  • Over here. This is the bedroom. This is where I work. This is the kitchen. Two hobs here, got an oven there.

  • This is gonna be the site of the fictitious restaurant 'The Shed at Dulwich'

  • I want to get The Shed at Dulwich to number one on TripAdvisor

  • So how am I gonna do this? Over the next few months, I'm gonna get my friends to write fake reviews

  • They're going to pretend that they've been at The Shed at Dulwich and they had an amazing time

  • But what's important in that is that... You know if one person was to say "Oh the steak and kidney pie was amazing"

  • And then another person said "It's the best vegan restaurant in South London"

  • Then it would make no sense would it, so you need consistency pointers.

  • 1. You eat outside

  • 2. It's weird as fuck

  • 3. It's homely (which means tiny)

  • And 4. It's an appointment-only place because imagine if people start showing up here

  • To get verified on TripAdvisor you need a phone

  • This is gonna be my trap phone and you know

  • The Shed at Dulwich now has its landline.

  • I needed a website. The Shed at Dulwich dot com.

  • Some photos that did the trick.

  • Okay so today I've been doing

  • The photos of the food that we're gonna serve at the shed

  • For starters we have the pan fried shallots

  • With a side of seafoam seasoned with some parsley

  • Pan-fried toilet blocks power blocks.

  • Really douse that in honey 'cos you know, it's a bit sour

  • and you end up with something like this!

  • For the main it is our very own ham hock

  • Ham hock

  • smears of

  • honey... and seasoning

  • People don't order meals, they order moods instead

  • "Love": a meal that makes your heart swell

  • I remember this because I was like trying to do a meal that would give you a heart attack

  • "Contemplation" a deconstructed Aberdeen stew served with a warmed beef tea

  • Can I have "Comfort" please? It said it was served in a 600 TC (thread count) Egyptian cotton ball

  • Laughing at my own jokes. Really appealling for my character. All right.

  • "Lust ": Rabbit kidneys on toast seasoned with saffron and an oyster bisque served with a side of the pomegranate souffle.

  • That wasn't that funny.

  • The Shed at Dulwich was officially verified on TripAdvisor

  • This is one of the reviews that was left on the Shed at Dulwich

  • This is the kind of tone of the review this was like spot on

  • if you enjoy chef's table, you'll love it here.

  • As the Sun was setting we were offered blankets

  • We politely declined (one had a stain on) but a nice touch. Adds to the alfresco feel!

  • Well.. we are kind of booked up on weekends up until... for the next sort of six weeks.

  • The more reviews that went up the more buzz developed

  • the higher it climbed and the more people called me.

  • Tonight is fully booked.

  • We are fully booked today.

  • Pretty damn sure that's gonna be fully booked

  • Worth the wait! There's a fantastic rustic feel to it. The mood system is revolutionary. I went for horny and was not disappointed

  • You want a table for four on Christmas Day

  • Unfortunately, we are fully booked that day

  • I've just had an email from a young

  • results hungry PR agency who want to represent The Shed

  • It's actually going alright on my own!

  • I mean, I'm rising up the rankings on TripAdvisor

  • But I'm starting to think that maybe we should see what they'll bring to the table

  • The call starts in ten minutes, so I not only have to look a way that represents the Shed

  • I have to speak a way that represents the Shed and become a man who represents the Shed.

  • I don't actually know... What's the best hat for this?

  • They're just gonna know thats not

  • *unintelligible*

  • No fuck it. I'm wearing this.

  • Steven... Steven Miller The Shed at Dulwich

  • Hello, this is Joshua. Can I see you at all, can you see me? - .

  • Absolutely, I like your hat

  • Ah. Thank you.

  • Tell me about yourself.

  • I want to make the Shed at Dulwich the hottest spot in

  • London the shining shit, you know

  • I want to give them a taste and then go in a dip and go dip in go

  • Into the garden kind of raw rural feeling, but mad so I know it's a lot to ask of you right now

  • But what would be your instinct here?

  • That would be great. Well, how would you go by inviting people to something like that?

  • We could that would be fantastic

  • Do you think I'm cool?

  • We just run a real restaurant, it's not hard thing to do.

  • Thank you so much.

  • [Uhhhh]

  • We're at number 121

  • It just keeps on getting more ridiculous. TV execs are trying to use their work emails to get tables at the restaurant

  • How many?

  • Instagram followers do you have

  • Sorry do you mind if I just....

  • How many Instagram followers do you have

  • Okay, great. I can't see why not ,Wednesday looks great. Hello. Sorry about that. Just had another call through

  • We're fully booked on Wednesday, sorry

  • Sorry that's someone that we knew

  • (ewwww)

  • Hundreds of people have tried to get a table here. I've not given one of them a table.

  • And that is driving them mad. - It'll be quite an erotic shoot going on in the restaurant

  • (Lady on phone)Yeah, yeah.

  • Would you be comfortable with that?

  • No, sorry yeah, we are fully booked that night

  • Things like started to get a bit out of hand, people were applying for jobs at my non-existent restaurant

  • People start using Google Maps is an estimated location in my house to send packages to my house

  • If people actually know where I live, does that not become dangerous? like it seems, and that's like maybe going on the path to like

  • the wrong kind of prank

  • Aah

  • It's number one

  • At 18,000 restaurants in London. Like any of the Michelin stars are, it's rated better.

  • It doesn't even exist

  • It's a quarter past ten, and my phone literally hasn't stopped ringing for the past

  • five hours

  • It's been like this like most nights now. I haven't I can't see any other logical end to this now apart from

  • Giving the people what they want and just opening the thing and just making it exactly the restaurant that I've created in everyone's minds

  • Okay, I'm celebrating because

  • after seven months of like lying

  • Constantly to anybody who rings his phone. I'm actually gonna not let somebody down

  • And we do have a table on the 17th if you want to come in

  • Hi there, the Shed at Dulwich. - You actually exist? We're the Banksy of the flower on the restaurants

  • It's tonight

  • *chuckles*

  • 00:10:39,640 --> 00:10:46,680 Right so we're gonna turn my garden into something that can pass for the best restaurant in the whole of London

  • And we're gonna serve real food to real customers, and I've got fuck all money to do it. This is the

  • uhh

  • Electric heater. I just managed to get from people down the road so like you know a fancy restaurant you have like

  • Lobsters and you can pick your own lobster the Wendy house in my garden should be filled with chickens

  • The reviews all describe how

  • All the other food is homely

  • Probably gonna be microwave lasagna now does this look man good I

  • I grew up eating ready meals

  • So why don't we serve ready meals and dress them up with like micro herbs, edible

  • flowers and stuff like that so that they don't know the difference

  • The Shed at Dulwich is stocked up, baby The cost price per dish is one pound

  • But I didn't wanna get sued so I ended up basically just saying that it was like a pressed night

  • So we just didn't charge for anything

  • we're just trying to put the fucking thing together like we've got to go and get all the tables and chairs which are in a

  • Cafe up, it's gonna be up five trips because his car's tiny

  • T-minus fifty three minutes until the first people get here, and we're just trying to lay out the place and make it like...warm, this is pretty warm

  • I'm going to be helping Oobah serve food, or the ... the moods?

  • You just tell them what we can do they look like they're in and you one of my sell

  • The fact that the food looks a bit shit

  • Chicken man just got here. Trevor, the chicken man. He's like the animal handler for the stars what are their names

  • Henrietta and Poks poks.

  • Henrietta and ?

  • Poks poks. You can try that one if you like.

  • Ah fuck

  • They're brown chickens. Carefully selected.

  • You're not going to eat them or anything, are you?

  • No, I'm gonna tell people that they count like

  • He was to handle the chickens in a way that no one would realize that he was anything to do with the chickens

  • Ahaha Hello

  • There was DJ Sambience who literally just playing the sound of a restaurant and had a trigger pad for a microwave ding