Name: English Tutor Nick P Noun Phrase (91) Damage Control
Uploaded: 2019-05-25T14:54:57.000Z
Duration: 2 min
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Hi this Tutor Nick P and this is Noun Phrase 91. The  noun phrase today is damage

control. Okay. Let's take a look at the note here. If a company or organization

To-infinitive

does damage control,  they try to take steps to limit or minimize you know,  make

it as small as possible. To minimize,  the amount of damage caused by some event or

scandal , especially a scandal. This usually suggests it is already

impossible to avoid the damage completely. So if you're doing damage

control the damage,  at least probably a certain percentage of damage has already

been done.  And you try to limit it so that you know it doesn't go way too

far. Okay let's continue. The British sometimes use the term damage limitation.

So you might hear British use damage limitation instead of damage control.

Americans use damage control. Okay,  and here's a couple of examples here. Example

number one. After that scandal broke the company quickly had taken measures or

taken steps to do damage control. Okay.  That's a typical example or number two.

You know,  as a real-life example here.  After Tiger Woods had a huge sex scandal,

several years ago. Yeah. It is a little while ago now. He gave a formal apology in front of

the media to do damage control. Yeah.  Probably his press agents,  probably made

him do this. You know,  to try to save his career or so that his image did not get

you know,  too seriously hurt.  That you know,  he

doesn't lose some major sponsors. Okay. So anyway,  that is he tried to do as much

damage control as he could at that time.  All right. Anyway,  I hope you got it.  I hope it

was clear. Thank you for your time. Bye- bye,