Name: How to Build Your Brand, Think Bigger and Develop Self Awareness Gary Vaynerchuk Interview
Uploaded: 2019-03-21T05:20:00.000Z
Duration: 20 min 38 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

what's up influencers here with a very special guest Gary Vaynerchuk thank you so

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much thrill to be here this has we've been  interacting for a very very very long time very long time

Gary Vaynerchuk for those of you that might not know started on Wine library TV has a youtuber help

build his family's business from 3 to 60 million as if that wasn't enough started

VeynerMedia which that's where we're at right now

and is a New York Times bestselling author just wrote his fourth book ask

Gary Vee go check it out and great speaker thank you so much thank for having me here  you thank you you know do

you ever use that title youtuber I don't only because I mean a crucial mistake

everybody well you know it's tough because the people I did it with are

amazing but I started wine library tv in 2006 February 2006 almost 2005 as i started a

YouTube show wine show made me quite internet famous but I moved from YouTube

to viddler they're there was a lot of start up at the time and viddler made a very

lucrative opportunity for me where i owned a nice piece of the company and I made a

businessman decision I had a lot of other things going on for me on Twitter and

other places so I felt like I could give up the branding of what YouTube was

gonna bring but no question one of the bigger mistakes I mean when I think back

to starting the Ask Gary Vee show only you know  18 months ago and now we having 40,000

subscribers in a world where on viddler i had 400,000 viewers I left a wine library tv i left a lot

the table you know if I don't make that move no question in my Wikipedia in my

career I could have probably been considered one of the first ever youtubers

i was but I left too soon I left YouTube by 2007 oh yeah so I mean I do

think of myself that way  YouTube and Twitter changed my life I'm so

pumped that so many people followed my book and became a huge YouTubers it's

but I don't take credit for because my actions moved away from it

well you know you should take credit for the hustle because you came back in your

your name is huge and maybe even more so in a specific I wanna say niche but

right digital marketing online media social media can you talk about that because

you one thing that people get hung up on are subscribers and views

don't get me wrong your subscribers are really amazing you got great fans but

when you're going and I'll get right to the punch line I don't first of all I'm not even sure how many subscribers on YouTube

by half of my intuition is it's under 200,000 I know that to be fact so I

built my brand as a thought leader as an executor as an investor in this

digital arena and even a 1.2 million followers on Twitter and I've some nice

size following and other places none of my following count is even remotely

close to the financial impact I have so I get paid millions of dollars in

advances to write books this company is a hundred million dollar a year business

it's helping my family wine businesses there's a bunch of wine here by by leaps and bounds

and so you're right and I know that a lot of you make ad revenue and lots

seven figures on ad revenue from YouTube other things of that nature but I've

gone down the path of having influence on the cover business magazines

it's truly 360 I've made my money not by the arbitrage of the ad revenue for some of the product

placement I've got about it by going out building businesses on the platform so

most of my behaivor for example if i was worry about subscribers im gonna get a little  bit of time to do it if

I was worried about subscribers I would spend a year going and doing

collaborations like I have permission because my relationships and I have a

lot of them I can easily get to spend time with YouTube I spend time with Google

Facebook and I'm not worried about that though I don't say that you don't have

but I do think that when you think bigger and not just the next subscriber

or the or the next product placement or how much ad revenue you do open up your

opportunity to much bigger things if you've got the capabilities like I had

as a business person with some people what your capability is is being a

creative and I do think ecosystem YouTube another platform is great for those

people 'cause they're doing the business sense things that I do as a businessman

absolutely I think the one thing that my wife Judy and myself learned the most

from you is about engagement the community so can you talk about that

because regardless of all that it's how close your fans feel to you and tell us

about that and why Depth versus Width you know I sold 200,000 copies of my book the first week

there's a lot of people came out with bigger audiences bigger stars and they

didn't because people actually care about me as you know what I talked a lot about

in Crush it and I followed up a book two years later called the thank you economy I

don't think there's anything else besides the people on the other side

these cameras you know if they care about you then you win and I and I look

at things like the grateful dead or the rolling stones or fish like that on the

biggest bands but they have fans that travelers and care the most die hearts WWF

wrestling like if you look at economics and business my friends

you know you could have one subscriber that Oprah Winfrey and that impact of that

bring you so much more whatever you were going for and so I think community

engagement and actually acknowledging people leaving comments and replying

I mean i was up with snapchat 'till 1 o'clock in the morning last night just replying using the new

features replying I think it's imperative I I would never take that for

granted I think if your digital influencer or someone that's

building a little bit of mojo the number one thing you can do is thank the people

that leave a comment I spent a lot of time in my Instagram comments right now

Judy after she read your book she literally was up till two or three in the morning

responding to comments that's why people like her  twitting especially during a time when Twitter was like

the thing I i know i mean you're you're singing to the choir here

and I mean we just we feel this and we believe it so thank you so much for that and it works

and what I noticed from you guys from far as I paid attention I haven't gone away in a long time  in this point and you guys havent gone away from

it and too many people get a little base and make stop because it becomes

overwhelming look there was a time when I responded to every single tweet in

2008 to 2011 not to me till two in the morning to see how many people I meet

that say they're like Oh yeah i've been DM or they reply to me and I was able to now because of

Instagram and snapchat and Twitter and Facebook comments and YouTube and the

podcast I can't get to them all I'm one human I don't want somebody else to do

it but I do think that I think it's achievable

thank you Mike nice health and fitness totally lean and mean do you want to take a

break no no and you know a lot of people want to build their influence right where

they are and it happened maybe they're a business person and what advice do you

have for people wanting to start utilizing online video to be able to build a

passion into a business or lifestyle first you have to understand and i've seen your guys

stuff you guys actually have she had the ability to do it it's ok if you're not good in front of

the camera believe or not im throwing you on a cripple you don't have to do video

you have to find your medium so for example voice is really interesting to me a lot of

you watching right now we're meant to be radio stars not television stars between

anchor and SoundCloud and smart technology to podcasts there's so much

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How to Build Your Brand, Think Bigger and Develop Self Awareness Gary Vaynerchuk Interview

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